Chapter 2407

"Hiss!"

A group of Velociraptors surrounded lanli group, and lanli spread out his hands, showing the state of martial arts master, and formed a confrontation with the ferocious Velociraptor.

"It's not about control. They thought, "I have to eat, I have to hunt, I have to..."

Then lenley clenched his right fist, made a piston movement of swinging back and forth, got a white eye of Bryce Dallas Howard, lenley spread his hands, "they are animals."

"We need your help." Bryce stood in front of the window of the Research Institute. The elevator door opened. Tyrannosaurus Rex opened one eye in the green; Then Langley stood by Bryce's side, looked at the audience and said calmly, "I have an idea."

The next second, Tyrannosaurus Rex broke through the fence, and all the people in the park rushed out like breaking a dike; And the armed special police shot at Tyrannosaurus Rex, but still failed to stop each other, but put themselves into the Tyrannosaurus Rex's mouth, the screen suddenly black.

"They kill just for sport."

Under lanli's explanation, Tyrannosaurus Rex opens its mouth and bites the glass top ball on which the two children ride. The two children scream in horror, and then you can see the chaos in the park. There are even pterosaurs catching tourists and flying high. The chaos is no worse than that.

"We're safe here, aren't we?" The young child asked his brother, but then Tyrannosaurus Rex opened his mouth, tore the truck, rushed towards the two children and Lan Li, and swallowed up the light of the whole picture again.

Finally, a font appeared on the TV screen, "Jurassic world", starring Langley hall, landed in the theater on June 12.

Below the font are pipeline channels, facebook accounts, photo wall links and so on, all of which show that "Jurassic world" is coming.

As a matter of fact, since December last year, "Jurassic world" has been officially scheduled. Universal Pictures has chosen the summer season after careful consideration, which also means that lanli will fight for the golden summer season for the second year in a row. Hollywood has more and more confidence in lanli.

When burst drummer was fully released, Jurassic world began to post trailers. Before and after, Universal Pictures edited 30 trailers, including the North American version, the world version, the TV Version, the Internet version, and so on, and began to lay out all-round publicity for the work.

Universal Pictures even once considered whether it should post a trailer on top of the super bowl of the "American Spring Festival Gala", but the price is too expensive - it costs US $4 million in 30 seconds, and there are only 32 advertising spaces in total. The competition is not only fierce, but also the price is very high, including "Avengers 2", "tomorrow's world" and "tomorrow's world" "Mission impossible 5" and other major summer competitors have been big, universal pictures did not join in the fun after all.

Despite this, Universal Pictures still launched $30 million in promotional expenses - including the total cost of the premiere, the global promotion, the trailer and so on.

Compared with Disney's 40 million advertising budget, such data is not enough to see, but it is the most expensive advertising budget in the history of Universal Pictures, creating brand history; Before that, the highest publicity budget of Universal Pictures was "King Kong" in 2005. The work directed by Peter Jackson cost 200 million US dollars, and the publicity budget also reached 25 million. Until today, Universal Pictures has finally set a new high.

Although Universal Pictures has given up its plan to publicize in the super bowl, they are still very careful. They have launched intensive bombing all over the world. They have really put all the US $30 million into practice, from Trailer videos to virus videos to social network interaction.

And it's all prime time.

Although it missed the super bowl, the price of "four million in 30 seconds" gave universal pictures the first chance in the major TV stations, oil pipes, Facebook and photo walls. The virus marketing spread out in a mighty way. In addition, it developed different sets of programs to promote the virus in a staggered way.

Even compared to Avengers 2, it's not inferior.

As early as possible, the Hollywood industry can smell the smoke of gunpowder. This year, the competition for summer stalls is bound to be very fierce, and it can't be easily missed.

In fact, this is one of the reasons why Langley had to end his holiday and return to New York. The publicity of "Jurassic world" required him to attend in person.

Just when lanli started the preliminary work of his new album, the fire of summer archives has been burning vigorously.

"Speed and passion 7", as Paul Walker's farewell work, takes the lead in occupying the market in the spring season, and takes the next place with the overwhelming momentum. Then the summer season ushers in the heavy bomb of "Avengers Alliance 2", officially opening the fierce competition for the film market in the midsummer of 2015.

Three years ago, "Avengers alliance" created numerous historical records by sweeping away thousands of troops, truly declared the great success of Marvel Universe, changed the pattern of the whole Hollywood film industry, and had a far-reaching impact; Three years later, "Avengers 2" came on stage again with countless expectations and attention.

Everyone is looking forward to "Avengers Alliance 2" to further detonate the market, which is undoubtedly the most anticipated moment of this summer.

Unfortunately, the higher the expectation, the greater the disappointment——

In addition, the cinema scored "a -".

The word-of-mouth has completely regressed, once again continuing the law of sequel retreat. The overall word-of-mouth is far from being comparable to "speed and passion 7" and the later released "female spy", which is really disappointing. Of course, it's enough to put it in the summer commercial blockbuster frenzy. However, this is the sequel of "Avengers alliance". Compared with the previous one, it's obviously backward, which has severely hurt the expectations of loyal fans. That's another story.

With the overall degradation of word-of-mouth, the box office performance has also dropped significantly.

The premiere weekend was 190 million US dollars, the next weekend was 59%, and the third weekend was 50%; By the end of the weekend before the release of "Jurassic world", the cumulative box office of the film had reached 438 million, far behind the 572 million figures of "Avengers alliance" in the same period, or even not in the same order of magnitude.

Of course, this is relatively speaking. As far as Avengers Alliance 2 itself is concerned, this is still the best achievement in the summer season. It broke through 400 million in six weeks. Even compared with the huge investment of 250 million, Disney still does not need to worry about the profit problem.

But there is no harm without comparison. The box office trend of "Avengers Alliance 2" is declining very fast in the later period, not to mention surpassing the previous record of 620 million. The final result may be even 500 million - it depends on the eyes of subsequent competitors, which is not very clear.

The most ridiculous thing is that "Avengers 2" did not even finish the third consecutive title, and was pulled down by the black horse "perfect tone 2" in the third week of its release.

"Perfect tone 2", with an investment of only 29 million US dollars, made a big hit, beating "Avengers Alliance 2" and "Mad Max: the road to fury" and topped the box office with a terrible opening weekend of 69 million US dollars, which undoubtedly became the first highlight of this summer's program.

But then the avalanche of "tomorrow's world" calmed down the market again, and Disney, the producer, was bleeding internally——

This 190 million yuan investment is a new work by Brad Byrd, director of Pixar. Four years ago, the director won the opportunity to further take charge of the big production with "mission impossible 4", and invited George Clooney to play. He is ambitious to prepare for the summer camp and do a good job.

As a result, the premiere weekend was only US $33 million. Coupled with the collapse of word-of-mouth, it once again reminds people of the tragedy of the bloody collapse of "alien battlefield" and "super warship" in 2012. Tomorrow's world should lose all its money again, and the loss may be as high as US $150 million again.

In the Sony hacking incident at the end of last year, George Clooney once mentioned in his email that the "allied team of looters" who wrote, directed and played last year suffered a bad review, which made him unable to sleep at night; And now try commercial film again, and encounter a fatal blow, which may form a double blow.

However, this is the summer file: the pinnacle of the battle, lively market and fierce competition coexist, the same risk of success and failure.

So far, "tomorrow's world" is not the only one that has suffered a disastrous defeat. While "Avengers Alliance 2" is lower than expected, "Mad Max: the road of Fury" has been warmly praised by the media, but it has not been able to mobilize the enthusiasm of the market after all. The disappointing performances of works such as "heat tracing", "doomsday collapse" and "Aloha" are also cooling down the market.

Since the beginning of the summer season, in addition to a light-weight "perfect tone 2", there has not been a work that people are excited and eager for. Even "Avengers Alliance 2" is no exception, which makes Hollywood insiders worried: this year is even worse than last year.

Last year's "Captain America 2", "X-Men: turning the future" and other works were very popular, but the box office performance was not as big as expected“ The box office of "Star Trek" is also very bumpy. It was not until the release of "Transformers 4" that it ushered in the first explosion. After the explosion, it died. On the contrary, it was the light-weight "Star Trek" and "Galaxy guard" that brought unexpected surprises.

This year, the situation seems to be even worse, although the "Avengers 2" box office has exceeded 400 million, but no one is celebrating.

Then, it is against this background that "Jurassic world" is on the stage, just like last year's "Star Trek". Do you want to look forward to the miracle of Langley? However, looking back on the bumpy road of "interstellar crossing", people can't help but lower their expectations for "Jurassic world".

Maybe the market downturn is the reason, not the work.