Chapter 2439

North America $800 million! Box office champion of North American film history!

On the top of lanli's personal honor book, "Jurassic world" once again adds a heavy color! Just when everyone thought that lanli could not be better, reality once again overturned their idea. Now lanli, even if it was "at the height of the sun", was not enough to describe his power.

At the beginning of last year, lanli announced that he would take over two commercial films. Many people also raised concerns. They were not worried about lanli's ability or prospects. They were worried that lanli might lose his pursuit of acting skills and expose his shortcomings in the commercial field after his focus of performance tilted towards commercial films——

It's not personal charm, it's propaganda initiative. Everyone knows that lanli insulates social networks, and the exposure rate of variety shows and magazine interviews is far from high. Besides performances, the vigilance and protection of private life have reached a strict level, which is out of line with the characteristics of the Internet age.

Mysticism is no longer applicable. Look at Marvel's actors. That's the role model!

However, the box office performance of "Jurassic world" has made a strong response. Obviously, those professionals are still worried about themselves rather than Langley.

"Jurassic world" made up another piece of puzzle for lanli's brilliant career, and now there is not much space left in this piece of puzzle.

But it would be naive to think that 800 million in North America is the limit of the "Jurassic world". Overseas markets are still waiting eagerly!

From the beginning, the box office focus of "Jurassic world" was not North America, but overseas market.

Objectively speaking, "Star Wars" is the number one star in North America. Its influence and deterrence easily lead all its competitors. Even the marvel series, which has flourished in recent years, may not be able to compete with "Star Wars" in terms of cultural influence. This is also the reason why Disney acquired Lucas pictures.

However, in the overseas market, the influence of "Star Wars" can only be regarded as the average level. The constraints of different cultures and history limit the empathy of other audiences for the series. At least in terms of the breadth and depth of acceptance, audiences in other countries and regions prefer Marvel series and even DC series.

The same is true of Jurassic world.

The imagination and love of dinosaurs is just like the fantasy of superheroes. Different regions and cultures all over the world share this point. Just like the "Avengers alliance", Jurassic world has a broader and more potential development space in overseas markets.

At the beginning of the publicity plan, Universal Pictures aimed at the international market - that's why they gave up putting the trailer in the Super Bowl midfield show. Rugby has an irreplaceable far-reaching influence in North America, but its mass base in overseas markets is not as good as football and basketball; Therefore, they chose TV and Internet platforms to spend every cent on the blade as much as possible to maximize the publicity effect.

Just the international trailer, "Jurassic world" has released 34 versions, far higher than the 21 of "Avengers 2".

Not to mention, the international notice also includes TV, Internet, mobile media and other platforms, and the overwhelming publicity is really everywhere.

According to the internal expectations of Universal Pictures, the initial targets they set were 300 million in North America and 600 million overseas. Of course, this is the bottom line of the minimum expectation. We are looking forward to creating more good results. The first step is to make the total global box office exceed one billion - this is just the first to set a small goal.

However, Universal Pictures itself did not expect that North America directly burst out at the level of 800 million, and a single market has reached the expectation of one billion at a high speed. Rumor has it that the celebration parties of the marketing department and the publicity department have been held for five consecutive times, and then the staff have no energy to continue the party.

Put aside the amazing performance of the North American market for the time being, in fact, Universal Pictures is really aiming at the overseas market from the beginning to the end. It has a similar way of thinking with "Avenger Alliance 2", "Terminator: Genesis" and other works, and is looking forward to relying on the overseas market to make substantial profits.

After all, the North American market has only "one region", while the overseas market has "50 or even 60 regions".

Avengers Alliance 2's box office in North America suffered from word-of-mouth attacks, and ended up with only $459 million, 27% less than the previous one; However, the overseas box office is still the focus of Disney's strategy, sweeping 946 million, and the global box office easily exceeded the 1.4 billion threshold.

"Terminator: Genesis" is even more so. The box office in North America suffered a terrible Waterloo, with only 89 million. Compared with the high investment of 155 million, it is doomed to lose money; However, overseas box office revenue was 350 million, and the total global box office revenue was 440 million. Paramount was able to make a small profit in the end——

There are always people who wonder why some films have a bad reputation and box office numbers, but why are sequels one after another“ "Terminator" is the best case; Moreover, in addition to box office revenue, CD-ROM, peripherals, copyright and so on can continue to create revenue, so the sequel must not stop.

What's more, the box office of "Terminator: Genesis" has also achieved revenue!

The same is true of "Jurassic world". Universal Pictures is firmly aiming at the overseas market and is looking forward to making full use of the brand effect of the series to create good results. The strong appeal of lanli in the world can not be ignored. Even works such as "drunken folk songs" and "pop drummer" can have audiences in the overseas market, Not to mention that "Star Trek" and "super marine" have won 600 million in a row, which makes people look forward to the performance of overseas markets.

Keeping pace with the North American market, "Jurassic world" has also appeared in many overseas markets one after another!

In addition to Japan, New Zealand, Chile, South Africa and a few other countries and regions, the premiere time has been slightly delayed. Universal Pictures has made every effort to complete the global layout to ensure that "Jurassic world" can really keep pace with North America, with an interval of at most one week. Every audience can watch the work in their own local cinemas, Including the three places on both sides of China, we can see how much effort Universal Pictures has put into it.

Finally, "Jurassic world" was shown in 63 overseas countries and regions, equal to "Avenger Alliance 2", and the competition between the two sides extended from North America to the world.

Obviously, the competition between "Jurassic world" and "Avenger Alliance 2" in the overseas market is much more fierce. After all, the mass base of Marvel series is far more appealing than that of dinosaur world 20 years ago. The feelings of countless audiences in North America are also weakened in the overseas market, which also makes the reputation gap between the two sides a step closer, The suspense of box office competition naturally ignited again.

But word-of-mouth is word-of-mouth after all. Even if it's the same popcorn movie, the audience also has their own preferences, and the pros and cons can still be revealed.

"Jurassic world" still successfully suppressed "Avenger Alliance 2" and made great achievements in overseas markets.

Thanks to the charm of lanli, the Chinese, British and Japanese markets ushered in a full-scale outbreak. The box office of "Jurassic world" in the three major markets broke through the threshold of 100 million one after another, which also made the film have four markets around the world and achieved more than 100 million US dollars in box office data, which is amazing.

Among them, the Chinese market once again burst out amazing energy, showing numerous business opportunities on this land to the global market. The heyday of film has come!

Although there were many unpleasant events when lanli went to Mordor to promote "Star Trek" last year, the wave of social network disputes also had a bad impact; But lanli's popularity in the Chinese market is rising instead of declining - who can refuse a global top star who speaks fluent Chinese and loves Chinese culture? What's more, one year later, lanli's achievements and status in the world have gone up to a higher level, and its influence will be more profound.

"Jurassic world" has swept 3.1 billion RMB, equivalent to 450 million US dollars in China, surpassing the "speed and passion 7" which just broke the highest box office record of the imported films held by "gravity" not long ago, and once again won the title of box office champion of the imported films in the name of lanli.

At the same time, this achievement also surpassed the "demon catching story" released in the same period, and reached the top of the total box office champion of Chinese film history. It became the first work in the history of Chinese film that broke through RMB 3 billion at the box office. Just like the North American market, lanli could not stop making records in China.

Then there's Langley's hometown, England.

With the box office data of 134 million US dollars, it is easy to be crowned the annual champion so far in 2015 without any suspense, and has become a work that has broken through the threshold of 100 million US dollars again since "007: smashing the sky" in 2012. Even in the time dimension of the past decade, it is second only to "smashing the sky" and "Avatar", It's a new record of lanli's best performance in his hometown.

At present, the two films "007: Ghost party" and "Star Wars: the awakening of the force" released at the end of the year should be eligible to compete with "Jurassic world" in the UK for the box office champion of the year.

As a comparison, we can see the competitors' achievements in the British market. The "Avengers Alliance 2" is 62 million, and the "speed and passion 7" is 59 million. Both of the two works are inferior to the 72 million of "Xiao Huang's big eyes" - the number gap with "Jurassic world" is very obvious.

Finally, Japan.

People tend to have a misunderstanding, as a big animation country, Japan, marvel series and DC series should have a broad market, but the fact is just the opposite, because its animation industry is very developed, so Japan does not buy Marvel series and DC series, the box office performance is always average.

This also gives other Hollywood films more market space in Japan.

"Jurassic world" is very popular here, and the total box office will exceed the threshold of 100 million US dollars, becoming the first work with a box office exceeding 100 million US dollars since 2015.