On August 15, Pioneer Village Music Festival announced the latest group of guests, ed Sheeran.
Boom! Boom!
This is also the biggest, heaviest and top group of guests in the music festival after more than a week of brewing. Their influence and appeal are not at the same level.
In recent years, ed Sheeran is becoming one of the hottest top singers in the world. Folk songs and popular music styles, which involve in rock and roll, make him at the forefront of the trend. From single scores to album sales to Internet popularity, he has successfully ranked among the top, and even won numerous recognition as a producer. His creative talent is highly recognized, This also makes ed the highest degree of attention in the music world.
On the social network alone, Ed's number of fans has been able to strongly rank among the top 20 in the world.
In short, this is a singer who is different in terms of weight.
When Pioneer Village Music Festival announced that the real identity of the next guest was ed Sheeran, the Internet boom instantly pushed to a new height.
"Dear fans, I will return to the stage of the music festival in November and accept the invitation of a mentor and friend to attend the first Pioneer Village Music Festival. I can't describe my excitement, but I can't stand the excitement and can't wait to get on the stage! "
"Thank you for the Pioneer Village Music Festival! Thank you! Thank you for your invitation! God, I'm looking forward to October now! Hope to have the opportunity to perform with all the singers! I also hope that folk songs can win the audience's love and support again! Love and peace
"I can't believe it! This is really about to happen
It's still a standard tweet with posters, and ED Sheeran also cooperated with the official account of Pioneer Village to announce the news on the same day.
But the slightly different thing is that with three tweets in a row, ED can't completely suppress his excitement. He sends three tweets in a row, showing his excitement inside and outside. He can really feel Ed's inner surge and agitation, which is also widely spread on social networks——
Who on earth can make ed so impolite? Who can be called a mentor and friend? What is the identity of the mysterious guest? Why is Pioneer Village Music Festival worth looking forward to? I'm afraid that such a grand and formal treatment is second to none in the world at present.
Comprehensive thinking, the answer is almost ready: Senior fans who really like ED will never forget his road to fame.
So, is that true? Is that mysterious guest really behind the Pioneer Village?
From Don Quixote's determination to the official appearance of ED Sheeran, all clues seem to be gathering towards the same goal. Even netizens who are not interested in folk songs can smell the heat wave, as if their discussion may be evolving into reality.
Even if the possibility of the real identity of the promoter after the opening ceremony is temporarily ignored, the discussion heat of the Pioneer Village Music Festival has completed the transformation to a higher level.
There is no doubt that ED is the first super popular guest of Pioneer Village Music Festival, at least among the youth groups.
The whole social network is exploding!
Don Quixote's conjecture is becoming a reality bit by bit, and the mysterious Jia, who has not revealed the veil for a long time, makes the curiosity of conjecture surge more and more. Even though all kinds of signs seem to be proving that their guess is correct, there are variables in everything before the answer is revealed.
What's more, ed Sheeran is not all!
Compared with Langley, ED is well versed in the operation of social networks, and his network is a heavy weapon. Among them, the forwarding and discussion of Taylor swift and Selena Gomez easily ignited the discussion frenzy of social networks.
Because these two are the first and second public figures after the total number of followers of major social networking platforms around the world.
Two forwarding, instantly pull all eyes over:
What's going on at the Pioneer Village Music Festival? Who is the mystery guest? Who is the behind the scenes organizer of the festival? Is Don Quixote's guess true? What's more, is this year's list of guests worthy of attention?
The "guests present" here are not performing guests, but participants of the music festival.
Just like the first row audience of the fashion week walk show, the public figures participating in the music festival can be regarded as a beautiful scenery. This is the case with the annual Coachella Music Festival in California. Besides the performing guests, the audience who arrive at the music festival also focus on the line of sight, which is even comparable to the stand of the fashion week - how to choose clothes? How to show your personality in a casual music festival party?
These will become the focus of attention. The larger the number of guests present, or the more popular they are on the Internet, the more heated the discussion on social networks will be.
The cochella Festival has now become a must for young fashion idols in the United States. It's like people who are absent are abandoned by the trend - because everyone can attend. It's not difficult to be on the spot. The key is what attitude and who to attend the festival with.
These hot topics will become the second driving force for the commercial promotion of cochella Music Festival!
Taylor swift and Selena Gomez, the two twitter and photo wall kings, easily focused the attention of the whole network, and then the frenzy officially opened.
Not because of Langley, but because of the Pioneer Village music festival itself.
Who can be the guest of performance? Who will be invited next? How luxurious is the performance lineup? Will there be any surprises next? Is folk music festival worth looking forward to? Is the scale of the festival comparable to that of Woodstock?
And so on.
Before that, Pioneer Village music festival always adhered to the professional line, low-key and solid, simple propaganda content always refused to exaggerate, but convergence does not mean bad, from the poster to the text can see that they adhere to the quality, in the final analysis, they still adhere to the professional first.
Now the exposure rate increases abruptly. Even if you don't like folk songs, even if you don't have any interest in Don Quixote, it won't affect the increase of attention line. The heat of discussion is soaring. Previously, you have always adhered to the line of quality publicity, and now you have a harvest time!
Especially posters.
On the photo wall, many people claim that they should look at the guest list even for the sake of posters.
Then, Bob Dylan's name appeared.
After ED Sheeran, the Pioneer Village Music Festival did not strike while the iron is hot, but announced a series of unheard of or budding new singers. Moreover, the music type is not limited to folk songs, but jazz, bluegrass, rock and roll and other declining styles, presenting a grand blueprint.
Obviously, the Pioneer Village Music Festival is not only an occasion to share and enjoy music, but also a gathering place for a small number of music lovers and cultural lovers. Then look back at the slogan on the official poster of the festival: "dispel the darkness and protect the fire". Unconsciously, netizens think of the story of Don Quixote again, The whole feeling and attitude will quietly change.
It is against this background that Pioneer Village Music Festival announced the name of the next guest, which instantly pushed the whole gateway attention to a new peak.
Bob Dylan!
Now 74 years old, Bob Dylan seems to have gradually left the public eye, but it's just an illusion——
In fact, Bob is just not active on the social network. The younger generation seems to think that Bob has "disappeared" without seeing his news; In fact, Bob is still on tour, but without Internet or TV publicity, his acting career is still continuing.
In February of the beginning of the year, Bob just released his latest album, "shadows in the night", and is constantly creating for the next album. This artist who once created countless brilliant achievements is still continuing his creative life.
Perhaps for the generation born after 2000, "Bob Dylan" is a very strange name, but Bob's position in the industry is still lofty and unique, and his appeal is irreplaceable and incomparable.
When the Pioneer Village Music Festival announced that Bob Dylan would also perform on the stage at the festival; The whole music industry is looking at it.
Lanli is the organizer behind the scenes!
That's the only explanation! Now there are only a few key people in the entertainment industry who can persuade Bob to attend the festival; And those who can move these key people, and then move Bob, are rare. Apart from Lan Li, I can't think of a more reasonable explanation.
Bob doesn't have a social network account, but he wrote a letter, posted by the Pioneer Village account:
"Maybe folk songs will go with the wind and disappear in the long river of time, just like all types of music themes; But the melody will last forever——
Bob Dylan
After the news was released, it really caused a sensation in North America. The weight of Pioneer Village Music Festival is totally different, more and more eyes are projected, and more and more various guesses are made. The expectation is quietly boiling, waiting for the time of full-scale outbreak.
From ed Sheeran, Tyler swift, Selena Gomez to Katie Perry, Miss Gaga, Alan dejanis, and so on, the whole social network is excited by "Bob Dylan" and the potential "Langley hall" and can't wait to discuss the music festival.
It's all spontaneous. There's no need for official promotion.
Unconsciously, some people turn the Pioneer Village Music Festival into the Woodstock of the new century, and the significance is quite different.