Chapter 2486

From the perspective of genre theme, "lobster" still continues the style of "drunken folk" and "pop drummer", but from the perspective of the core theme of the film, "lobster" is more understandable and approachable than the other two works, and the theme of love relationship is more easily understood by the general public.

But does this mean that the box office market may have more possibilities? Not necessarily.

For a few popular works, "easy to understand" means that everything is stable, and the gimmicks that stimulate the market are weakened. Only relying on the film's own settings and jokes to create Enteromorpha, the overall discussion heat of social networks is also relatively weakened. It is impossible to know what impact this will have on the box office after all, "Blue - hall" is always an unknown, box office itself is also, only waiting for the market to give the answer.

After the comprehensive evaluation of the media gave 85 points, other relevant comments of "lobster" were also announced one after another.

Fresh index of rotten tomatoes, 90%.

Mass media score, eight zero.

Popcorn index, 68 percent.

In addition to the cinema score and IMDB score that can't be counted at the screening stage, other scores can show the overall situation of the film

On the whole, it is a little inferior to "pop drummer" and "drunken folk songs", but it still maintains lanli's consistent excellent vision in script selection, and the comments from all aspects also show a decreasing state

The media comprehensive evaluation was the highest, followed by rotten tomatoes, the mass media again, and the popcorn index was the bottom.

It is obvious that "lobster" is not a popular movie. The popcorn index is even lower than that of "drunken folk" works of art. If "anti Utopian" works want to win the favor of ordinary audiences, they need to face more critical eyes.

Having said that, "lobster" has won a lot of praise among film critics - it's just not as amazing as before, but it still gets a lot of applause from professional media and mass media, especially the performance of lanli. People really see the breakthrough challenge of lanli.

The same is true for the audience.

No "best occupation", nor "the best in the year". Without exaggerated and enthusiastic praise, make complaints about laughing and cursing on social networks, but instead, they gain extra attention in the ordinary netizens.

"Well, it's not the best career at last? Did you miss this time? Suddenly curious. "

"For the second time, he challenged the comedic lanli, jumped out of his comfort field and finally proved that he was a mortal."

"All of a sudden, I feel a little distressed. Is Lan Li no longer the best? Lan Li doesn't cry

"When the fancy praise comes to a paragraph, Lan Li returns to the world?"

"Did the little golden man curse come so late? Wait a minute. Who am I cheating on? It must be the trap of cheating me to buy tickets. "

"I'm suddenly a little curious about lobster."

For Lan Li, praise is no longer uncommon, but criticism is. The calmness of "lobster" media comments, at least relatively calm, makes the majority of netizens wait for them.

Hidden behind the noise, there are still many affirmations about Lan Li, from film critics to netizens.

Vanity Fair specially wrote a film review on lanli's acting skills, which mentioned lanli's obsession and preference for comedy works, the background of playing lobster, and of course, lanli's unique performance in the film, the performance of mixing warm colors with cold colors, which is not easy for any actor, And blue Li once again excellently completed the performance task.

"Stiff and numb, cold and dull, with a bit of clumsiness and persistence, Langley hall constantly makes subtraction, weakening all the details of action, expression and eyes, presenting a kind of puppet texture as much as possible, but presenting the psychological level of the character through static and dynamic switching, and finally all the energy is concentrated in the two scenes, Once again, the moment of winning the prize shines

Even though the praise of lanli is no longer new, lanli is still a good thing for film critics. This also marks the end of lanli's brilliant year with "lobster" in a strong way. People once thought that 2013, when "gravity" and "drunken folk songs" joined hands, could not be surpassed. However, in 2014 and 2015, lanli's reputation has been greatly improved, Lanli refreshed people's cognition and pushed his career to a new height.

Sure enough, lanli is still lanli.

When lobster was officially screened, the North American box office was celebrating the two consecutive titles of "007: Ghost party" at the weekend, and then "hunger Game 3 (2)" was about to make its debut. In addition, the biggest expectation of the year "Star Wars: the awakening of the force" was waiting, and the market was slowly rising, But these box office contests have nothing to do with lobster, which is obviously not a strong contender for the weekend championship.

Under Sony's classic tailor-made, "lobster" is steadily showing.

In the second week of November, the single library will show.

In the third week of November, the single library will show.

On the fourth week of November, the four Pavilions show.

In the first week of December, the ten pavilions show.

In the second week of December, the ten pavilions are on display.

The whole screening pace has not been improved, and the box office data of single cinema has always remained stable. Even if it is promoted to ten cinemas, the box office of single cinema can still maintain at about 35000 US dollars. The stable and balanced box office output of single cinema has gradually expanded the film's reputation.

It wasn't until the first week of January 2016 that "lobster" officially entered the stage of full release. The number of screening venues increased to 353, but it was still a small-scale full release. It was far away from 700 theaters. Obviously, Sony classic didn't intend to make money at the box office level at all.

Next, the Golden Globes came on the stage, and the Sony classic was expanded again. For the first time, the lobster screening venues came to 788, which was shown on a large scale in the United States. In the next three weeks, the number of venues continued to increase, with the highest number reaching 931, which did not break the 1000 threshold; After that, the number of stadiums and gymnasiums dropped slowly. Every week, more than ten or twenty stadiums were cut down, and the number of stadiums and gymnasiums was gradually reduced.

From the first stage of the award season to the second stage, and then to the end of the Oscars, the screening pace of "lobster" has never been slow. Sony classic shows a rare steadiness - but in fact, it is too steadiness. The expansion plan is too slow, even the focus film industry will not plan like this. On the contrary, it shows the boldness and madness of Sony classic, They still show their unique style.

Sony classic is not looking forward to hungry Marketing - it's different from "pop drummers", but targeting specific groups, because they know that the film's large-scale release is impossible to achieve good results, and the general public is not interested at all. Therefore, Sony classic has always insisted on showing in the art theater, honestly rooted in senior film lovers, relying on word-of-mouth development, Slowly let the audience into the cinema.

This strategy is undoubtedly crazy, because a little bit of accident, the film may lose the curiosity and patience of the market because of the slow expansion pace, and then the audience will all run out - the hot spots on the Internet will not last for a month; But at the same time, this strategy is undoubtedly successful.

In the end, "lobster" was released for 23 weeks. It didn't go off the production line until late April. The whole release cycle is comparable to that of commercial films.

At the same time, lobster's cumulative box office in North America also came to 70 million dollars!

Unfortunately, it has not been able to break through 100 million.

So far, the North American box office of only two of lanli's works in his career has failed to exceed 100 million yuan. In 2010, "buried alive" and "detached" in 2012, now "lobster" is the third, which formally ends the journey of six consecutive works of lanli to exceed 100 million yuan since "gravity"; In addition, "lobster" is also the third lowest box office work in lanli's career.

This seems to be... Bad news?

When "Jurassic world" appeared on the stage, all the media marveled at Lanley's contribution of 400 million works in North America for four consecutive years, and its powerful box office dominance was amazing. Even though the box office of "pop drummer" in North America failed to exceed 200 million, it still produced 188 million miraculous achievements, However, the journey of breaking 100 million yuan in six consecutive works ended with "lobster", which is really a pity.

But it's not bad news.

A key point to pay attention to is "buried alive" in 2010, "crazy love" in 2011, "detached" in 2012, "drunken ballad" in 2013, "burst drummer" in 2014... And "lobster" in 2015. Every year, on average, lanli insists on wallowing in the field of independent art video, and he is always an actor, a real actor; The box office figures are just additional rewards. Among them, the box office of "crazy love" and other three films exceeded 100 million yuan, while "buried alive" and "detached" did not. None of this has affected lanli's faith and determination, and so has "lobster" now.

What's more, 70 million in North America is not only bad news, but also good news.

The investment cost of this work is controlled at 4 million euros, but it has won 70 million US dollars in the North American market. "Lobster" has still brought huge profits to Sisyphus film industry - such a return on investment, and it is also for art films, so only Langley is in Hollywood.

Even Daniel Day Lewis, Meryl Streep, Sean pan and so on can't do it.

At the same time, the box office performance of "lobster" in overseas market is also very good, especially in the United Kingdom, which is a small surprise. Finally, the overseas box office figure reached 77 million US dollars!

As a result, the global box office of "lobster" is as high as 147 million US dollars - for a work with an investment cost of only 4 million euros, if this is "bad news", then the film companies will obviously raise their hands and feet and warmly welcome it.

By the way, Sisyphus pictures has made a profit of more than 50 million US dollars again through "lobster", which is the envy of Hollywood——

They also urgently need such "bad news".