Chapter 37

Article 9 of Macintosh's code of deception: a successful scam takes time, and a successful liar should be patient.

After successfully trapping Su Youpeng, Mai Xiaoyu temporarily put the matter aside, found Gu Hongzhou and made every effort to prepare for this summer's juice advertising war.

Now, unlike in the past, Mai Xiaoyu is well prepared for the negotiation with glacier spring company.

Find Xiaoxing, read the details of glacier orchard, and communicated with Shengshi several times. Two days later, Mai Xiaoyu and Gu Hongzhou came to Glacier spring Yanjing branch with Shengshi advertising elite team.

After the simple courtesy, the two sides came to the conference room.

Close the door, draw the curtains and play the slides.

Wang Hao, the advertising designer of Shengshi, stood in front of the projection screen. He introduced the whole advertising planning scheme with confidence, including advertising duration, shooting form, clear details and advertising selling points.

"... most of today's fruit juice drinks are marked on the bottle body with the words' if there is precipitation, it is pulp precipitation, please rest assured to drink after shaking well '. Our advertising creativity adopts reverse thinking, changing the tone of refusal to the tone of recommendation, dispelling consumers' concerns and taking it as one of the selling points of the products."

"Your company's Glacier orchard is made of three kinds of fruits, 'shake before drinking' can vividly show that the product concentration is high and the goods are genuine, which proves that the glacier orchard is of superior quality."

"In addition, the line 'shake before drinking' is catchy and easy to remember. It can also induce children's imitation nature and advocate a new drinking method..."

Li Wendong, director of brand promotion department of glacier mountain spring company, held a shelf and remained expressionless. Only when I heard the sentence "glacier orchard, shake before drinking", did a strange light flash in my eyes.

After Wang Hao's introduction, the slide ended and the curtains were opened. Li Wendong shook his head with a dignified look.

no way!

Advertising is too simple.

A father and son are wearing beach clothes to buy drinks in front of a beverage store. Seeing the slogan "glacier orchard, shake before drinking" written on the poster of glacier orchard, the father and son raised their hands and shook their bodies funny, and the beautiful salesgirl looked at them strangely.

Voice over: Glacier orchard is made of three kinds of fruits. Shake it before drinking.

Pull the vision, father and son go far, still twisting their hips and shaking their bodies.

The advertisement is over.

Hiss, what do you say?

Force grid, force grid is not enough!

Compared with the artistic conception of dove's window article, it is eighteen thousand miles worse.

"Whose idea?" Li Wendong asked Wang Hao. The latter opened his mouth and looked at Mai Xiaoyu in amazement. He didn't know how to answer.

"What's wrong with mine?" asked Mai Xiaoyu.

"What do you think? Our company spent $1 million to show me this? Look at dove's advertisement, and then look at this. In addition to the advertising words, other things are too disappointing for me."

"Your company's products are different from dove's positioning and target consumer groups. What do you compare with it?"

Originally, Dove chocolate mainly aimed at two types of consumer groups, lovers and girls. The age group includes 16-28 years old romantic couples; Young female white-collar workers; Middle class couples aged 30-45 who pay attention to the quality of life.

What about the glacier orchard?

You said you were selling drinks. Why did you pursue such a high standard?

Is it necessary?

Is it not good to take the people first route?

Besides, you only pay a million. What kind of bike do you want?

Mai Xiaoyu pointed to Wang Hao: "he explained the creativity and selling points of advertising very clearly just now. If you think calmly and show enough professionalism, it is not difficult to see how the picture sense of advertising words and the actions of father and son can impress the audience."

Advertising, as long as it can impress the audience, is half the success.

What else did Li Wendong want to say? Mai Xiaoyu was annoyed: "if it's not nice to say, my advertisement is worth millions. If it weren't for teaching Tianyi's bird people, I wouldn't accept the price!"

It's too choking to talk about business like that!

Gu Hongzhou couldn't sit still and wanted to make a round. Just as he stood up to speak, Xiao Xing pulled him, winked and motioned him not to talk.

Who are these people? Aren't you afraid of no friends in doing business like this?

Gu Hongzhou sighed and prepared to go home. However, Li Wendong's reaction caught him off guard.

Li Wendong was not angry, but enthusiastic: "Tianyi planning? 4A company acting for Meiliyuan fruit orange advertising?"

Glacier mountain spring is a large private enterprise in China. It is preparing to enter the juice market this summer. It has done enough homework and collected a large number of competitor data, including meizhiyuan.

Meiliyuan is an American enterprise. It landed in China this year and plans to open the Chinese market with fruit orange juice in summer. It is the most direct competitor of glacier mountain spring. This summer's fruit juice market confrontation, losing to old fruit juice enterprises can also find reasons. If losing to meizhiyuan, it is unfavorable to brand promotion!

"Mr. Mai, have you seen their advertising? How about it?"

"I haven't seen it, but it should be similar to other juice advertisements. Stars and beauties publicize and endorse, use beauties to attract attention, and use the star effect to win consumers..."

Li Wendong's eyes lit up: "differentiated marketing!"

Other fruit juice brands have adopted the star beauty route. In the summer, there are so many beauties in the pet packaged fruit juice market, and the audience is prone to visual fatigue. Mai Xiaoyu's advertising design is quite different, adding consumers' memory with its unique interest and entertainment.

Buzzing——

The mobile phone vibrated violently and called.

Mai Xiaoyu smiled apologetically and went to the corner to connect his mobile phone: "who?"

"Is it Meng Ren's film and television manager Xiaoyu Mai?"

"I am."

"Hello, Mr. Mai. I'm Su Youpeng."

"Su Youpeng? Why do you have my cell phone number?"

"I asked Liu Tao. She told me. Is it convenient for you to speak now?"

"Miss Su, wait a minute. I'll change places."

Holding his mobile phone and saying "sorry", Mai Xiaoyu walked out of the conference room.

Su, Su Youpeng? That Su Youpeng?

Li Wendong and Gu Hongzhou looked at each other and turned to Xiao Xing.

Xiao Xing nodded proudly, gave full play to the nature of a liar and made up how Mai Xiaoyu and Su Youpeng developed into good friends. Of course, the focus is to introduce the grudge between Mengren and Tianyi.

How long has your company been established? How can you pinch everyone? Tianyi is a 4A advertising company!

Gu Hongzhou was helpless, but Li Wendong listened with relish.

"Director Hu, right? How about inviting Mr. Su Youpeng to shoot our advertisement?"

"It's OK to invite Liu Dehua. Only you can invite him and are willing to spend money."

Well, when I didn't say it.

Li Wendong hehe twice, pulled Gu Hongzhou aside and whispered, "what's the character of general Mai?"

Gu Hongzhou couldn't understand Li Wendong's intention. After thinking for three seconds, he replied cautiously: "I haven't known Mr. Mai for a long time, but he is very good. He is righteous and talented and knows his discretion. He just keeps a grudge and can't gain or lose."

somewhat?

How do I sound like I have to report?

Li Wendong smiled happily.