Chapter 233

The summer vacation has always been the "battleground" for film makers. Dozens of films will be released in July and August every year. There are not only domestic blockbusters, but also Hollywood blockbusters. The cannon fodder rate is quite high. If you are careless, blockbusters may also become cannon fodder.

Because Hollywood blockbusters are too destructive, the state film administration orally issued a notice two years ago from the perspective of supporting domestic films and in order to complete the proportion of domestic films in the box office each year.

"It is hoped that all cinemas in China will support domestic films and do not encourage the introduction of overseas blockbusters from June 10 to July 10 every year." this period is called "domestic film protection month" by the media and industry.

The so-called "domestic film protection month" is only an unwritten rule for the protection of domestic films in the industry. It has never been officially recognized. It is also a hidden rule for the industry to deal with overseas blockbusters.

For domestic films planned to be released in the summer vacation, whether they are blockbusters or small and medium-sized productions, as long as time permits, they will try their best to arrange their release in the protection month. It will also be officially released in early July at the latest. Through nearly ten days, it will make a public reputation, win the audience and achieve good results.

This has led to the fierce fight between domestic new films in the month of domestic film protection, and the result is that the stronger the stronger.

Nowadays, the top few domestic films at the box office are "protected" in the protection month, but we can't ignore the situation of cannon fodder everywhere in the protection month. Many small and medium-sized films "cinema day tour", some blockbusters will also fail. Even if the cinema does not show in advance, the arrangement of films will be greatly cut off.

Filmmakers also know that the competition for protection month is fierce, but before the release of the new film, the producers are full of confidence that their films can laugh to the end.

Besides, is it better to compete with domestic peers than with Hollywood blockbusters?

Especially this summer vacation, Hollywood blockbusters can be called the cruelest!

On July 12, the Hollywood blockbuster Star Wars prequel 2: the attack of clones landed at the Chinese cinema.

This Hollywood blockbuster, released in North America on May 16 this year, grossed $80 million in the first week.

Do you need to say more about the box office competitiveness of the word-of-mouth and fans accumulated over the years in the Star Wars series?

On August 7, spider man, also a Hollywood blockbuster, landed at the Chinese cinema after the first episode of Star Wars 2.

The momentum of this film is stronger than that of Star Wars prequel 2. After its release in the United States on May 3 this year, the box office exceeded 100 million in the first week!

So far, spider man has been the top box office in North America.

Competing with these two Hollywood blockbusters for the box office or with their domestic counterparts is a very simple choice for Chinese film makers.

However, cute films and TV have no choice. They can't catch up with the film protection month. Crazy stone can only face these two Hollywood blockbusters.

"Mr. Mai, you are a friend of Mr. Chen, and we are not cooperating for the first time. We hope you can postpone the release. How about the end of August or late September?" Li Jie, manager of the Distribution Department of Hailian, put forward his own suggestion.

At the end of August, spider man is coming to an end, the competitive pressure is weakened, and it can be put on the tail of summer vacation. If the film quality passes the mark, the word-of-mouth and box office can continue until September.

It was released in late September, aiming at the box office market during the National Day holiday.

Mai Xiaoyu smacked his mouth and said nothing.

Li Jie continued to explain: "in fact, this is also a strategy. The action film instant kill produced by Optimus film and television was originally planned to be released in early August. Because of spider man, it was decided to postpone it to the end of August."

Xiao Xing asked, "aren't there any blockbusters released at the end of August and late September?"

Why not?

Instant kill is!

Optimus film and television production, with an investment of 25 million.

Directed by Zhang Heng, a famous domestic director, the male star Jiang Zhenwei is a famous action star in China, and the female star Ling Weiling is a first-line actress of Qingtian film and television. There are also many large and small stars and old opera bones, with a strong cast.

After introducing the situation of instant kill, Li Jie added: "but I think your company is very good at making low-cost films. The effect of crazy stone should be good."

Mai Xiaoyu finally said, "you discussed for three or four days whether to advance the publicity expenses?"

Li Jie smiled: "not all. Normally, we shouldn't tell your company about this kind of thing, but you're a friend of President Chen. It doesn't matter."

"But I never wanted you to pay for publicity."

Uh

This is embarrassing.

Li Jie's smile solidified: "Mr. Mai, I don't know how much the publicity budget of your film is?"

"Five million!"

Uh

Li Jie choked again.

Indeed, spending $5 million to promote films can ensure the scale and effect of publicity.

But the shooting cost of crazy stone is only 3 million. Do you use 5 million to promote it?

Well, publicity expenses should be included in the investment cost. But according to industry regulations, shouldn't the publicity cost of a film be only one-third of the investment cost at most?

You're more than half now!

Li Jie suspected that he had heard wrong and asked tentatively, "five million?"

"Yes, five million. If necessary, it can be added to seven million."

I'll go!

Are you sure you're not kidding?

Li Jie choked again and looked at Mai Xiaoyu in amazement.

Cute people don't need money now.

"I believe" about 14 million box office receipts will definitely arrive before the end of the month.

The online download cost of the three songs of chopsticks brothers in recent months has been settled by the six sound source websites.

According to the download cost of 0.4 yuan per song, the total number of downloads of the three songs exceeds 20 million, of which the number of downloads of little apple exceeds 10 million, bringing a total of more than 5 million revenue to Mengren film and television.

Most of the RBT revenue was only negotiated with operators in early May, so it will take some time to see profits.

So cute people have the confidence to invest an additional two million yuan in the crew of pink girl.

Mai Xiaoyu doesn't need money.

In mid and late May, when he stayed in Yanjing and was busy with the post production of stone, he not only negotiated with Jiying club the 10% royalty on the single edition of Huoying, but also received the box office share of my savage girlfriend from South Korea.

More than 30 million after tax!

When a man has money, his waist naturally hardens. Besides, Mai Xiaoyu's waist has always been hard.

"I appreciate your kindness, but our company has decided that the release of the summer file will not be postponed, and you don't have to pay the publicity fee in advance."

Listening to Mai Xiaoyu's resolute tone, Li Jie quickly explained: "you misunderstood Mr. Mai. We have decided to issue your film crazy stone by paying publicity expenses in advance."

After several days of discussion, the Distribution Department of Hailian decided to advance the publicity expenses, but it will adjust the publicity strategy, the amount of advance publicity expenses and the proportion of distribution agency fees according to the release schedule of stone.

"Isn't this a waste of time?" Gua Xiaoxing murmured, "seize the time to talk about the contract and start publicity early. I'm still counting on my office · female work to become my big director!"