Chapter 245

"Where is the way for domestic low-cost films?"

"Who does domestic film protection month protect?"

"How should domestic films cope with the attack of Hollywood blockbusters?"

"There was Star Wars 2 before and spider man after. Who raised eyebrows for domestic films?"

"Gamble five million," Crazy Stone "is willing to explore the way for domestic low-cost films!"

……

After the Jinling publicity and promotion meeting of crazy stone, the media reports changed.

It is no longer a simple publicity film, but strongly inserted into the level of "development status and survival outlet of domestic low-cost films", which immediately aroused heated discussion in the film world.

Crazy stone was fired as the representative of this summer's low-cost films... Of course, the media did not invest less in travel and writing expenses, but it did not attract the dissatisfaction of the representative.

Whether it is a domestic low-cost film that has become cannon fodder or a domestic low-cost film that is ready to be released, they are happy to be the first bird of crazy stone.

"Stone" is successful. They can say with confidence that our film is not good, but the publicity is not enough!

"Stone" failed, they can also sigh that the Chinese film market, small-cost films are struggling, and cute people are still dead after spending $5 million on publicity.

In a word, whether stone is successful or not can excuse them and explain it to the investors.

It's not that we don't work hard, but that the audience is too crafty.

If I can get tens of millions of investment, the box office of my films will not be bad!

Based on their own interests and feelings about their own situation, many directors of low-cost films have made a voice one after another, making use of the stone to spit out the current film environment and the injustice suffered by low-cost films.

As a result, "Crazy Stone" was pushed to the forefront of the storm.

On the one hand, many film critics unanimously criticized the lack of sincerity of stone, and the publicity cost greatly exceeded the production cost; On the one hand, low-cost film directors complain that the factors that determine the box office have greatly tilted from the film itself to publicity.

The focus of the contradiction between the two sides finally comes down to the quality of the film.

Everything has to wait for the release of stone and rely on its own box office and word-of-mouth.

Cute film and television.

General Manager's Office.

Chen Qiaoen looked at Mai Xiaoyu on the opposite side with a complex expression: "Mr. Mai, did you and director Yi discuss it long ago?"

Of course it was negotiated!

Mengren big3 originally intended to find someone to start a fire and hype, but he didn't want Ning Shibin's grandson to help. It's not only free, but also better.

At the scene of Jinling promotion meeting, many old drivers among the reporters suspected that it was a play directed and performed by Meng Ren.

"I'm glad you care so much about the development of the company. I'll give you another task to collect all the negative reports of Leng Feng on the company and the film."

According to recent reports, Leng Feng is unique.

He did not participate in the saliva of film critics and low-cost film directors. Instead, he spoke frankly and attracted attention with a sharp style of writing in order to promote the "rotten film" stone and "steal money" from the audience at the end of the month.

In the circle of freelance writers, Leng Feng is very famous. He is a regular guest of major media and entertainment editions, and has more than one million microblog fans. In addition to zombie powder, there are more than six active fans.

His report was not only published in a number of media and entertainment pages, but also updated on microblog, which was widely forwarded by fans and had a great impact.

Chen Qiaoen was stunned: "collect negative reports... Why?"

"He used his fame to slander the company in the media. I'm going to sue him."

"Are you serious?"

There are too many similar things in the media. Most of them stay in the stage of saliva and coercion. At most, they say "reserve the right to resort to law". They really rise to the legal level... Yes, but few!

"You don't have to ask, just do what I say."

You really treat me as your employee!

Chen Qiaoen said something and was ready to leave.

Suddenly he thought of something and sat down again: "Mr. Mai, the next time the company has a publicity plan, please don't bypass our publicity department, otherwise we will be very passive and can't cooperate with the company's publicity. Also, there are great loopholes in your publicity plan this time."

"Oh?" Mai Xiaoyu became interested. "What loophole?"

I have to admit that the hype of "stone" is relatively successful.

Mai Xiaoyu also "kidnapped" a number of domestic low-cost films, which were strongly inserted in the publicity of large carpet bombing at home and abroad, and stole a lot of limelight, topics and the attention of the audience.

However, in Chen Qiaoen's view, the hype is a bit desperate, and the risk behind it is huge.

"... after the release of stone, no matter at the box office or word of mouth, as long as one aspect is unsatisfactory, it will be strongly rebounded by the skeptic, which will have a huge negative impact on the film and the company."

Mai Xiaoyu said nothing and looked at Chen Qiaoen.

Chen Qiaoen was flustered by him, and his eyes moved away from him: "Why are you looking at me all the time?"

"Jon, I find you are becoming more and more professional now."

Chen Qiaoen is right.

The hype of "stone" needs to end by box office reputation. Only the box office and word-of-mouth have a good harvest, can we draw a complete end to this speculation.

Box office

Word of mouth

It was all unknown before the release.

No matter how confident the producers are and how much they blow, they will eventually have to talk to the market.

Why are domestic film makers and cinemas keen on importing blockbusters and sparing no effort in publicity, because they have achieved too high box office abroad and have been verified by the market.

Although the participating media, cinema line and cinema managers thought the film was good at the audition of stone, no one can guarantee the public praise of the audience and the box office that determines the film arrangement rate in advance.

Light a cigarette and take a sip. Mai Xiaoyu smiled and said, "do you have no confidence in the company or ah Zheng's book?"

"I didn't mean that. I still thought before. Before the film is released, please ask teacher a Zheng to give an exclusive interview with the media. It's best for teacher Xiao Yuer to be present together to build momentum for the film."

"It's impossible. Ah Zheng and Xiaoyu are the company's trump cards. Do you know how many people have their ideas now?"

Ihq didn't say it. I still want to get ah Zheng's contact information.

Domestic film and television companies are no exception. Their microblog messages are filled with many film and television companies, people in the circle and investors who have never heard of. They ask for scripts, theme songs and songs at high prices.

If ah Zheng and little fish show up, many companies will wave checks and dig them out of cute people with preferential treatment.

Mai Xiaoyu's explanation is high sounding. Chen Qiaoen naturally doesn't believe it, but he can't refute it.

After a moment of silence, she said, "well, I admit I'm not thoughtful. Otherwise, I'll interview them alone and send the press release to the media? They are very popular now. It's a pity if they don't take advantage of it."

Recently, with the popularity of the Korean film my savage girlfriend, the Sea Union cinema has made a lot of money by taking advantage of the patriotic enthusiasm of the Chinese people. At the same time, it has fired the screenwriter ah Zheng and the songwriter Xiaoyu er.

However, trouble also comes as scheduled