The combination of Feng Dagang, Liu Dehua and Liu Ruoying is popular in three places on both sides of the Strait.
Together, the three made the early publicity work of "no thief in the world" very easy, and some media took the initiative to track and report.
It has not only attracted the attention of melon eating people, but also attracted the attention of enterprises.
Implant advertising!
Meng Ren's three self-made works, in addition to the entrepreneurial work I believe, crazy stone and pink girl have all implanted advertisements in the plot.
However, due to the lack of the appeal of famous directors and famous actors, the staff are very tired, and the income from advertising implantation is only a few million.
Unlike "no thief in the world", this time it is advertising!
The first is the attitude. Unlike in the past, the staff contacted everywhere for sponsorship. This time, it was advertising for investment promotion, and the enterprise took the initiative to negotiate.
The second is the amount, the bidding of the bidding, and the relationship to be found.
Dunima is a first-line brand at home and abroad. Your brand is too small. Why don't you come?
Tens of thousands, hundreds of thousands of people are willing to speak?
In a short period of more than half a month, the progress of advertising implantation of "no thief in the world" has attracted the attention of the industry.
The boss of Yihua, who got the month first, couldn't sit still. He came to the production team of "mobile phone" and found the director Feng Dagang.
"How many advertisements are embedded in our film mobile phone?"
Feng Dagang pulled twice from the corner of his mouth: "it's less than 20 million."
"The pace is too small, our pace is still too small." boss Yihua sighed, "guess how much the final advertising implantation cost of" no thief in the world "can reach?"
The nearly 20 million advertising implantation cost of mobile phone has set a new high in the advertising implantation cost of Chinese film, but this time
Feng Dagang took a cigarette and sighed, "I've read the first draft of the script..."
The biggest difference between the first draft and the final draft of the script is that the former clearly marks every place where advertisements can be implanted in the script, and some lines can not only implant advertisements with the help of actors, but also make the plot smooth and free, and even promote the plot with implanted advertisements.
So far, no thief has only confirmed two sponsors.
One is the chief sponsor - Huaxia mobile.
According to the plot of the script, in addition to the background advertising stickers of the railway station in the film and the mobile phone numbers dialed by Liu Dehua and Liu Ruoying belong to the operator, the whole film does not deliberately show the scene of the brand.
But when the film ends with subtitles, the brand will first appear on the screen.
The other is an automobile enterprise - Mercedes Benz!
In the competition, Mercedes Benz successfully squeezed out its old rival BMW through contacts and became one of the exclusive sponsors of "no thief in the world".
The advertising sponsorship fees of these two companies alone are more than half of that of mobile phone, and there are about 10 exclusive sponsor implantation positions left.
"Hehe, there are no thieves in the world. There are more advertisements than thieves."
"This is a pure commercial film, naked commercialization." Feng Dagang's heart is full of tangles.
As we all know, art films are easy to win awards, and commercial films are easy to make money.
Art film or commercial film is one of the choices that every director has to face.
Feng Dagang hopes to balance the two. "Mobile phone" belongs to this category, which is also the bottom line he can accept at present.
It's hard for him to accept pure commercial films, at least for now.
Because he's a director, a big director.
But Yihua's boss... No matter how many identities he holds, in the final analysis, he can't escape the word "businessman".
And businessmen want to make money!
"Last year's Star Wars 2 and spider man were also commercial films." he paused. "Without the copper smell of commercial films, how can we keep the elegance of art films alive?"
"Are you moved?" Feng Dagang asked.
"Are you not excited at all?"
A rhetorical question, Feng Dagang was speechless.
This time "no thief in the world" has made the advertising and investment promotion fair too large, involving more than ten industries, including automobiles, banks, paper media, laptops, digital cameras, printers, beer, etc.
And with the popularity of Feng Dagang, Liu Dehua and Liu Ruoying, the enterprises attracted are all first-line brands at home and abroad.
If only these patch ads, they are not enough to attract the attention of all people in the industry, nor to make boss Yihua feel so sad. More and more fancy names are still behind.
There are more than ten investment projects such as premiere title, audio-visual product advertising, documentary distribution advertising, street sign advertising and so on!
Yihua knows a lot about advertising and investment promotion. Their professionals have estimated that after all those advertising projects are sold, the income is expected to be close to 50 million.
In other words, before the release of "no thief in the world", we can basically recover all the investment.
Who can be indifferent!
"No thieves in the world" under preparation has been regarded by the industry as "an experiment on the road of Chinese film industrialization".
The film bosses now focus on this film. We all know that if "no thief in the world" is successful, the "experiment" will be upgraded to "leap", and a great change will take place in the Chinese film world!
"For the first time, I found that small companies have the advantages of small companies. They dare to think and do without so many restrictions. In order to make money, they do everything. No wonder they can talk about the joint investment of Yingyi entertainment and Sea Union cinema. Unfortunately, we know too late."
Feng Dagang understood his old partner's ideas and said with a smile, "why do you want to cooperate with cute people?"
"Why not make money? In fact, I'm more interested in ah Zheng."
Feng Dagang is the contracted director of Yihua. It's not difficult to invite big actors with big directors in hand.
It's the script, it's the screenwriter.
How many screenwriters can fully consider advertising implantation and directly leave space in the process of script creation?
"Yes." Feng Dagang nodded deeply. "Although Meng is small, he is really a good hand."
"No, they lack a big director like you."
"Don't pay attention to me. This is a special case. But there's something to tell you. Bingbing's sister is cute. She is an agent and has a high status."
Feng Dagang's meaning is very clear. With the help of Li Bingyu and Li Xue's deep sisterhood, he has a closer relationship with Meng people. Next time, he will have another opportunity to jointly invest, and Yihua can participate as the first echelon.
If every movie of Meng Ren can make money, or if he recovers his investment before it is released, who is not willing to cooperate with him?
What small or no small company can make money!
When the advertisement of "no thief in the world" comes to an end, more people will want to cooperate!
……
"Mr. Mai, are you free tonight? I'd like to thank you for inviting you to dinner. By the way, please point out the role of 'Xiaoye'."
"I have something to do. I don't have time today."
"What about tomorrow?"
"Sister Bingbing, you're Li Xue's sister. You don't have to go around so much. If you really want to thank me, you'll have the opportunity to take care of our artists and members in the future. Well, I'm driving. Hang up first."
Hang up now?
Do I have no charm in his eyes?
Li Bingyu was stunned and looked at his mobile phone. Li Xue sneered in his ear.
"Sister, I said there was no need to call. Why do you call?"
Why?
Because Mai Xiaoyu belongs to potential high-quality contacts!
Otherwise, the boss won't let me keep in touch with him and communicate more.
Li Bingyu put down her mobile phone and stopped talking. Li Xue guessed her mind and said with a slightly proud smile: "don't worry if I'm here. In the future, our company will make another film. If there's a role suitable for you, I'll help you fight for it."
"You..." Li Bingyu looked at his sister in amazement and found that her growth was much faster than he thought. "You seem to have a good relationship with him?"
"Of course, Mr. Mai takes special care of his own people."
"Then tell me, did he just perfunctory me?"
"Sister, you think too much. Today, sister Tao returned to Beijing and he went to the airport to pick up people."
The crew of Tianlong, Liu Tao's personal play has been finished. Today, he returned to Yanjing by plane.
Today, Liu Tao is no longer a rookie who was not famous when he was a novice. Several media got the news and sent reporters to wait at the airport.
This makes Mai Xiaoyu very unhappy.
It was inconvenient for him to show his head. He had to sit in the car and watch Liu Tao with a generous smile. He kindly answered reporters' questions and took photos, and then walked out of the airport under the escort of two assistants.
After picking up LiuTao, the three got on the bus. Mai Xiaoyu drove away from the airport. LiuTao looked surprised.
"Mr. Mai, when did the company change the car?"
Mai Xiaoyu picked up the plane in person. They were not surprised. What was unexpected was that Mai Xiaoyu didn't drive the previous Volvo, but a brand-new Mercedes Benz nanny car.
"The company matched it for LiuTao." Mai Xiaoyu said faintly, winking at LiuTao through the rearview mirror.
Liu Tao smiled happily. The two assistants were not calm, especially the male assistant, who liked cars.
"The company is very kind to sister Tao!"
"That's great. Sister Tao can sleep in the car after filming. It doesn't have to be so hard."
"Mr. Mai, I can drive. Can I be a part-time driver in the future?"
……
First take the two assistants home and let them have a good rest for two days before returning to the company. Then Mai Xiaoyu takes Liu Tao to dinner. At this time, Liu Tao has changed to the passenger seat.
Finally, no outsiders, Mai Xiaoyu can boldly "tear off the disguise".
He slowed down, held the steering wheel with his left hand, grabbed LiuTao's catkin with his right hand, and said with a smile, "do you miss me?"
"I miss you every time I go to other places to shoot." Liu Tao smiles and holds Mai Xiaoyu's hand back. "Why did you buy a car?"
"You are my cash cow. Shouldn't the company equip you with a car?"
Liu Tao smiled knowingly: "don't forget to match sissy, Huang Bo and Deng Chao."
"Don't worry, I bought four nanny cars, one for each of you."
"Four cars? How expensive it is. The company is in the development stage, and many places need money. Besides, it's not going to shoot" no thief in the world ". Tens of millions of investment is not a small amount."
"I just bought the car for the film no thieves in the world. It's cheaper than the ex factory price."
The reason why Mercedes Benz can beat BMW in the competition and become the exclusive sponsor of "no thief in the world" is entirely because of Mai Xiaoyu.
Because of the rented second-hand Volvo, he was stimulated several times and had been thinking about buying a car.
Not only do you buy it yourself, but also the two little partners of Xiao Xing and Zhang Xiaoquan, as well as the company's artists with cars.
In the pre-sale of the patch advertisement of "no thief in the world", there are many car companies bidding, including BMW and Mercedes Benz.
China has unique human feelings. If foreign enterprises want to make money in China, they must follow China's human society.
Bidding is one thing and finding relationships is another.
Mercedes Benz and BMW have been familiar with China for many years.
BMW made a wrong judgment. Although they cooperated with Meng Ren in stone, they also cooperated with Yihua for many times. They also thought that director Feng Dagang had greater influence, so they abandoned Mai Xiaoyu.
And Mercedes Benz found Mai Xiaoyu.
Three Mercedes Benz S and four Mercedes Benz nanny cars were sold to Mai Xiaoyu at a price lower than the ex factory price, and then got the bidding price of BMW in advance, which was slightly higher than that of BMW, and finally won the bidding.
Well, it's not good and unfair, but what does that matter?
I didn't suffer a loss. Advertising sponsorship didn't decrease. Mercedes Benz won the bid as expected. As for BMW... I'll take the lead in the film. If you don't find me, find someone else. Who's to blame for your poor eyesight?
Anyway, Mai Xiaoyu has no burden in his heart.
After dinner in the hotel, when Mai Xiaoyu drove Liu Tao back to the international trade youth apartment, Liu Tao fell asleep again.
It's too hard and tired to shoot in other places these days.
Like that time, he took Liu Tao back to the apartment, put it on the bed, covered her with a quilt, kissed her on the forehead and was ready to leave.
The difference was that when he was ready to get up, Liu Tao opened his eyes and put them around his neck.
"You pretend to sleep." Mai Xiaoyu didn't have a good airway.
"I just want to recall that feeling."
"Do you want to recall the feeling of the night when dove advertisement premiered?"
"Is that so?"
Liu Tao said something, hugged Mai Xiaoyu and offered a kiss
For a long time, the lips are divided.
Liu Tao nestled in Mai Xiaoyu's arms, half shy and half coquettish, and said, "you're dead."
Mai Xiaoyu smiled and took a hand from Liu Tao's coat: "Hey, I'm not afraid you'll lose weight."
"Have I lost weight?"
"I didn't touch it. Maybe it's the wrong place. I'll touch it again."
……
At more than ten o'clock in the evening, Mai Xiaoyu returned to his room.
That film still didn't break through, because when they snuggled up in bed and chatted, Liu Tao fell asleep because he was too tired. This time, he really fell asleep.
After taking a bath in his room, he lay on the windowsill smoking and thinking about the fairy sword.
Meng Ren has only two major plays this year, "no thief in the world" has been solved. If there is no accident, he doesn't have to worry before killing green.
The "fairy sword" encountered a little trouble, and the director has not been determined.
He looked for Huang Lei. At the youth killing banquet of pink girl, Huang Lei helped Haiqing "calculate" him and owed him a favor, and he also said he would "squeeze" Huang Lei.
But Huang Lei refused.
On the one hand, it is related to the schedule. On the other hand, Huang Lei thinks he can't grasp the costume drama and can't direct it.
He promised Mai Xiaoyu to take part in the fairy sword. Finally, he was "squeezed" by Mai Xiaoyu, and even his girlfriend Sun Li accepted "Exploitation".
Who is the Director looking for?