Chapter 526

Mom: "Lili, mom cleaned up your room yesterday. Why is it so messy again? Today, I'll punish you to do it yourself. Clean up your room quickly, or you won't have dinner."

Lili: I know. Balala energy - Hula - change

Mom: "

……

"Oh, play hide and seek!"

"Little fat, you lie on the pole and count to 100. Close your eyes and don't peek!"

"Sasha, I know a good place. I'll take you to hide there. Xiaopang can't find it."

"No, he can't see me. Balala energy - Luba - stealth!"

Little partner: "

……

"Doudou is good or bad. I pulled my hair again today."

"Yes, I hate Doudou the most. Just now he bared me with a water gun."

"Ah, Doudou is coming. He still has caterpillars. Run."

"Don't be afraid, look at me. Gunara, the God of Darkness - tadona - black wind array!"

Caterpillar: "

……

"Mom, do you think my magic fairy stick looks good?"

"Wow, it's so beautiful. Who bought it for you?"

"I didn't buy it, I made it myself!"

"Really, it's really my mother's good daughter. It's really good-looking. She's as dexterous as her mother."

"Wife, first go and see the skirt you bought two days ago, and then praise her..."

……

In the summer of 2006, with the premiere of "Balala little devil" in the children's science and education channel of Anhui Province, "Balala energy" and "gunala dark god" became the mantra of children in Anhui Province.

Especially the little girl, who is fascinated by the little magic fairy of Balala, don't. Give full play to the dexterous nature of girls, use the limited tools and materials at home to make all kinds of magic fairy sticks, and then compare them with each other.

At noon, Wang Yunshi received people from his superiors in the canteen. He drank a little too much wine and took a nap after returning to the office.

I don't know how long later, I was awakened by the telephone on the desk.

He yawned, rubbed his forehead and picked up the phone that disturbed Qingmeng.

"Hello?"

"Wang Tai, this is Xiao Zhang."

Xiao Zhang is not small. He is in his forties. He is the head of the children's science and education channel.

Wang Yunshi heard his voice and asked without expression, "what's the matter?"

"Good news for you. The ratings of" little devil Fairy "on our channel exceeded 10% yesterday, setting a record since the launch of our channel! Thank you for your decision to introduce" little devil Fairy ". It's so forward-looking! With your wise and wise leadership, our station will be better and better..."

In enterprises and institutions, especially government administrative departments and state-owned enterprises and institutions, it is the only way to report more when there is something.

While reporting, touting the art of leadership is one of the necessary skills.

If there are no conditions, we should create conditions; If conditions permit, we should actively report and praise the wise and powerful leadership.

As the director of Anhui children's science and education channel, can you not understand this truth?

On the phone, the report continued, boasting of art and cleverness; Outside the phone, Wang Yunshi's mind had already flown.

"Balala little devil"?

10%？

10%！

The children's science and education channel is a terrestrial channel, which has not been launched. It mainly covers the scope of the province. A few counties and cities in neighboring provinces may also receive TV signals.

However, the viewing base is only within the province, which is far less than that of CCTV, provincial satellite TV and other star satellite TV facing the national audience. Therefore, this 10% rating only refers to the ratings in Anhui Province, which is not a concept at all with the ratings of the national network and CSM city network.

Rao is so, 10% of the audience rating can also be regarded as an adverse day.

As a terrestrial channel, children's science and education channel should not only keep up with the competition of satellite TV, but also compete with other terrestrial channels and local stations in the province.

A ground channel with children and science and education as the theme, even if it is summer vacation and primary and secondary schools are on holiday, "little devil Fairy" is broadcast in children's prime time. It is not easy to achieve such high ratings.

In Wang Yunshi's memory, since the establishment of the children's science and education channel a few years ago, it has never had such a high ratings.

"Little devil Fairy"

Put down the phone, Wang Yunshi asked Liu Nana, the Secretary, to come in and search the Internet for the evaluation of "little devil Fairy".

To be honest, Meng Ren is really not optimistic about this so-called children's science fiction play. After only half watching the film, she was hurt by the hot eyes of the characters inside.

At the beginning of the year, I decided to introduce it just to see Mai Xiaoyu's face and sell a favor.

Anyway, it's public money. It's broadcast on the ground channel. If it's smashed, it's smashed. It doesn't matter. Just be solid.

But now

Soon, Liu Nana sorted out the online comments on "little devil Fairy".

Because it was only broadcast in Anhui Province, it has only been broadcast for a week now. There are few online comments, but most of them are negative.

"Thunder rolling children's play!"

"I can only say that people who watch this TV play are heavy on taste."

"The quality of children's dramas in China is getting worse and worse."

"Hui'an station is becoming more and more unscrupulous in order to increase the audience rating," little devil Fairy "is also a garbage play."

"Ratings? What kind of TV series do people watch?"

"Unfortunately, I have a relative on the children's science and education channel. I heard that the ratings are good."

"I also tell you an unfortunate news. My daughter likes watching it very much. When she comes home from work every afternoon, she will see my daughter watching it with relish in front of the TV. I really don't understand what's good about this TV play."

"As a parent with a daughter, I can't afford to hurt my claw. At that point every day, I have a headache when I hear that there is' Balala energy 'and' gunara dark god 'on TV."

"My son also likes to watch, headache + 1..."

……

After reading these negative comments, Wang Yunshi was even more puzzled.

Such a reputation, ratings can also exceed 10%?

It's weird.

Soon he understood the strange reason.

After work, he had a dinner party and left at about nine.

It was almost 9:30 p.m. when we got home, the nanny came to pick up his bag. The old companion sat on the sofa and complained, "why did you come back so late? Didn't we tell you when we went out this morning that Jiahui and Ziming came back for dinner with Yaya?"

Son-in-law Ye Ziming advised, "Mom, my father is also busy with work and can't help it."

Wang Jiahui also said, "Mom, Ziming sometimes does the same. They work in government organs, and some entertainment can't be pushed away. However, Dad, you have a bad heart. Try to drink less wine."

"Don't worry, your father knows." Wang Yunshi put on his slippers and went to the living room.

Ye Ziming got up: "Dad."

Wang Yunshi waved his hand: "sit down, sit down and say, don't be so formal at home."

Wang Jiahui smiled and hugged Ye Ziming's arm: "he is used to being a Secretary for leaders."

Wang Yunshi looked around: "where's ya ya? Where's my baby granddaughter?"

"Yaya, Yaya, come out quickly. Grandpa is back." Wang Jiahui shouted as she walked to the bedroom and opened the door. "Yaya, don't watch TV anymore. Be careful your eyes are broken."

"I know, I know. It'll be over soon. I'll go out after reading it."

"You child..."

Inter generational parenting is a common phenomenon. The older generation is used to doting on their grandchildren, and Wang Yunshi is no exception.

He called his daughter back with a smile: "forget it. If ya ya wants to see it, let her finish it."

"No, she's seen that TV before."

"I've seen it before. Can't I see it again now?" it was Wang Yunshi's old companion, and grandma also hurt her granddaughter.

The four sat in the living room chatting and talked about the release of the leading Secretary Ye Ziming. Soon, a seven or eight year old girl ran out of the bedroom and rushed into Wang Yunshi's arms.

"Grandpa!"

"Come on, let Grandpa kiss." Wang Yunshi hugged his granddaughter and asked casually, "what TV did you watch just now?"

"Balala little devil."

Huh?

"Isn't it broadcast at 6 pm? Why is it so late?"

Ya Ya corrected, "it's 5:45 p.m."

Wang Jiahui explained, "it's a replay in the evening."

It's all starting to replay?

Wang Yunshi held his granddaughter and asked, "tell Grandpa," is little devil fairy good? "

"Super nice!"

Yaya jumped down from Wang Yunshi's legs excitedly, crossed her legs, her left hand on her waist, her right hand held high, and still holding a magic fairy stick in her hand.

After putting out the pose, she asked beautifully, "Grandpa, does Ya Ya look good?"

"Of course, we are the most beautiful."

Wang Yunshi hurt his granddaughter and wanted to hold her again. Yaya pushed his hand away: "it's not over yet."

As she spoke, Yaya waved the magic fairy stick and turned it around at the same time. It was replaced by a new pose: the sword finger of her left hand was 45 degrees into the sky, and the magic fairy stick of her right hand was held flat to the right.

"Balala energy - hunila - Magic Fairy transformation!"

Before she finished, she made another turn and changed a pose: "Balala energy - Saro Saro - little magic fairy - whole body change!"

Ye Ziming scolded, "Ya Ya, don't mess around!"

"Dad is bad. Balala energy - sarolu - will!"

The whole family: "

Yaya was having fun, giggling and jumping into Wang Yunshi's arms: "Grandpa, is Yaya floating beautiful?"

"Ah? Ah, beautiful, beautiful. Didn't grandpa say that we are the most beautiful."

But Yaya tooted her mouth: "Grandpa lied. Yaya is not as beautiful as her little sister on TV. Her mother refused to buy Yaya a little magic fairy clothes. Yaya can't be a little magic fairy..."

Little magic fairy suit?

What is this?

Wang Yunshi looked at her daughter puzzled. Wang Jiahui explained with a bitter smile: "the clothes worn by the actors in little magic fairy are the same as the magic fairy stick in her hand. The quality is too poor, so I didn't buy it for her."

Film and television peripheral products?

It's only been broadcast for a few days!

Wang Yunshi Daqi: "where did you buy it?"

"There's a stall on the side of the road. Otherwise, I won't buy her clothes. The quality is poor. It doesn't look clean. I'm worried about something wrong."

"I dare not buy it." Wang Yunshi's wife agreed with her daughter.

Wang Yunshi wants to pass the magic immortal stick in Yaya's hand. After careful inspection, he finds that the workmanship is rough and there is a peculiar smell.

You don't have to think about it. It must be some small workshops in the province. After seeing the business opportunities in little magic fairy, they work overtime to rush out the fake goods.

This kind of fake goods, not to mention the quality and hygiene, may not pass the customs.

Who knows where the raw materials for making magic wands and little magic clothes are collected?

It's OK to buy a magic fairy stick and play in your hand. The little magic fairy clothes are worn on your body. How can parents buy them for their children casually?

But the child couldn't think so much. Yaya kept pestering Wang Yunshi, "Grandpa" and "Grandpa", pestering him to buy himself a little magic fairy suit.

Wang Yunshi thought for a moment and held his granddaughter to his lap: "those clothes are not clean and can't be worn casually. When you come back, Grandpa will buy you a real little magic fairy suit and ask the little sister on TV to sign for you?"

At ten o'clock in the evening, he finally coaxed his baby granddaughter to sleep. Wang Yunshi was not in a hurry to talk about his son-in-law's release. He came to the study alone and dialed Mai Xiaoyu's mobile phone.

"Brother, your company is great. The little magic fairy has only been broadcast for a week, and some people in our province sell magic fairy sticks and little magic fairy clothes on the roadside..."

Wang Yunshi didn't make it clear, but Mai Xiaoyu understood very well - pirated products have come out. You have to launch genuine peripheral products as soon as possible.

This... Takes time.

"Little devil Fairy" was not favored before it was broadcast. Now it is only broadcast on the ground channel in Anhui Province. Its influence is limited. There is still a lot of abuse on the Internet. At present, no toy manufacturer or children's clothing manufacturer has contacted Mengren to purchase authorization and produce peripheral products.

And piracy will never be eradicated.

Yes, different from China where copycat piracy is rampant in the dream, China is a big copyright country in reality. It pays attention to copyright protection and has a great deal of crackdown on copycat counterfeiting and piracy.

However, piracy is highly profitable and cumbersome to investigate and deal with. There will always be people who take risks for profits. The same is true of other copyright powers. Like the United States, which is a copyright power, Americans secretly produce and sell fake products in both dreams and reality.

In addition, due to the strong crackdown of the Chinese government, various domestic pirated manufacturers are often small underground factories or family black workshops. They have small production, wide dispersion and high concealment, while it is difficult for law enforcement departments to investigate and deal with them, and the cost of protecting the rights of regular businesses is also high.

Therefore, neither Mai Xiaoyu nor Liu Xiaoli wanted to completely eliminate the piracy of peripheral products. What they considered was how to speed up the development of peripheral products of little magic fairy, launch genuine products as soon as possible and maximize the interests of the company.

evening.

Sijiqingqiao Maijia villa.

Liu Xiaoli looked at Mai Xiaoyu and said, "our company hasn't cooperated with toy and children's wear enterprises before. It's a little troublesome. Why don't we contact the manufacturers who have cooperated before, authorize them to produce small items such as mobile phone chains and key chains, and then focus on attacking the piracy market in Anhui Province?"

Mai Xiaoyu smiled helplessly: "it's too late. In a few days," little devil Fairy "will be broadcast on Kaku satellite TV."

Yes, piracy will appear when Anhui Province broadcasts qitianshan mountain. If "little devil Fairy" is broadcast on the star, it will be as popular as Anhui Province in other provinces and cities. Can there be less piracy?

"Alas --" Liu Xiaoli sighed lightly, "it's my responsibility. I'm not prepared enough."

"It's none of your business, Aunt Liu. Piracy has limited living space. Don't care too much. Moreover, our company alone can't protect its rights nationwide."

"I know. I mean, I didn't know enough about little devil fairy in advance. I didn't expect it to be so popular. It seems that teacher a Zheng is really a genius and has a deep understanding of the selling points of children's dramas... Sissy, what's the matter with you?"

PS: built a V group: 607682821. Buddha is waiting.