Chapter 936

Mengren film and television has already realized the standardized operation, and all departments of the company perform their respective duties. What should be completed independently and what should be cooperated with each other. The marketing operation before the broadcast of good voice and the publicity operation after the broadcast are in the charge of the corresponding departments, so he doesn't have to worry about it.

His mind was on filming and writing the script of nine doors. He didn't even watch the premiere of good voice last night because the crew made night scenes.

When the crew rested at noon, he received a good news call from sister Yu.

The audience rating of the premiere was 2.01%, higher than that of running man.

For a new variety show, this is not a good start, but a good start.

The ratings of breaking 2 show that blueberry satellite TV's own platform and viewing foundation have made a breakthrough again in the past two years, among which the influence of phenomenon level variety "running man" is indispensable.

It's not too much to say that blueberry satellite TV turned around in one fell swoop with "running man" and many cute people's dramas. He, who has been immersed in microblogging for many years in front-line satellite TV, knows the importance of the title. The newly updated long microblog, with the title of "hot", quickly attracted the attention of a large number of melon eating people.

battle?

Provoke?

native advertising

Or something?

The melon eaters with all kinds of thoughts opened their eyes one after another and found that big V Nolan was going to fight. This time, it was all the producers of variety shows in China.

The article analyzes the current situation of variety shows, and points out that after "running man" caused a sensation and became a phenomenal variety show at the end of last year, variety shows have been valued by the market. This year, with the introduction of the broadcasting restriction order, variety shows will usher in a great leap forward in the next few years.

Twenty four hours a day, the total number of TV dramas broadcast by Shanghai Satellite TV every day can not exceed 45%, and what can make up for the remaining 55%?

News, legal and health programs can only make up for a small part, and they are too small. Popular variety programs will be sought after. Moreover, variety programs are diversified and have a wide variety of themes, which can cater to the preferences of different audience groups.

In recent years, there are many kinds of netensembles. Those netensembles sought after by netizens also provide a valuable reference direction for variety show producers.

According to Nolan's information, in the second half of this year, dozens of variety shows will meet with the audience, covering music, emotion, interview, game, competition, talk show, adventure, education, tourism and other topics.

There's nothing wrong with this.

No matter in developed countries in Europe and America, Hong Kong and Taiwan, and countries and regions with mature and prosperous entertainment and cultural industries, variety shows account for a high proportion of daily TV programs.

The problem is that in the past two years, almost all domestic variety shows with high ratings have purchased the copyright of foreign variety shows with high ratings, and there are very few original variety shows.

The serious disproportion between cultural output and cultural input has always been a domestic disadvantage.

Movies, TV dramas and literary works are all like this. And variety shows... Have the lowest originality. What else can we talk about cultural output?

However, people in the industry have completely ignored this point in their pursuit of high ratings.

The inherent thinking mode of being too lazy to use their brains, high risk of originality, being used to following the trend, and the idea of not bad money seriously restrict the creation of domestic variety shows. It seems that only foreign monks can chant scriptures.

"Good voice's premiere ratings broke 2. The original music talent show, which took more than a year and cost a lot of money, slapped some people in the face."

"It is understandable that TV stations pursue high ratings, but as the largest broadcasting platform in China, don't forget their social responsibilities. Cultural inheritance, cultural revitalization and cultural output are the responsibilities and responsibilities that practitioners in the cultural industry can't escape!"

When they saw this, netizens thought that big V Nolan was calling on domestic variety shows to improve their originality, formation and national culture, but he changed the subject behind him.

"From" if you are the one "to" running man ", and now to" good voice ", Meng Ren has produced a total of three variety shows, all of which are original and have achieved excellent results. It has also proved to the world that China does not lack excellent original variety shows, but relevant talents, spirit and responsibility..."

"As far as I know, there are already foreign buyers interested in buying the copyright of running man. If successful, it will become the first and the first step for the domestic original variety show to go abroad..."

"Many people may not know that these three variety shows are all created by the same person. This person is Mai Xiaoyu, the boss of Mengren film and television!"

"Mengren has a strong and secret team: Wheat's comics, wheat's novels, Xiaoyu's lyrics and songs, a Zheng's script and Mai Xiaoyu's leadership. This is the foundation of Mengren's rapid rise and has been recognized by the industry."

"But I do believe that in addition to his excellent leadership, Mai Xiaoyu also has excellent variety creativity. Music talent shows are almost rotten and the audience is seriously tired of aesthetics, but the audience rating of the premiere of good voice has exceeded 2%, which has successfully aroused the interest of the audience."

"With such a high premiere ratings, good voice is likely to become another phenomenal variety show. Congratulations to cute people and blueberry satellite TV."

"You remember, after Mai Xiaoyu reported SONGFENG TV station in his real name last year, he was treated with cold violence in the industry. No one cared about" good voice "and almost died. It was blueberry satellite TV who knew the gold and bought the broadcasting right, which made the ratings miracle of breaking 2 for the premiere!"

"As the boss of a film and television company, Mai Xiaoyu is absolutely qualified, professional and grounded. Otherwise, Meng people will not develop so fast, have a place in the world film world, and can't conceive the exquisite creativity of three excellent variety shows."

"It is said that he can get along well with his artists, company employees and members in the company, which may be the source of his inspiration. Including his being regarded as" not working hard "to make TV dramas, in my opinion, it may also be a manifestation of his grounding, looking for inspiration for the next variety show."

"Finally, I look forward to the launch of Meng Ren's next variety show and the premiere of" step by step startling "starring him tomorrow night. I hope this TV play can bring people a different viewing experience."

I'll go. Isn't this the publicity soft text with the nature of boasting!

How much did cute people spend on soft Canton?

I finished reading it.

I also liked it.

I also forwarded it.

……

Big V Nolan has great influence and many fans. His long microblog has a high forwarding volume, and there is an uproar on the Internet.

Mai Xiaoyu saw it that night. After reading it, he felt only four letters: mdzz!