Chapter 359

The atmosphere in the entire NetEase game department was suffocating.

"No, Mr. Liu, that's not what we mean."

"Yes, Brother Liu, don't worry, if you need to work overtime this time, just call me."

"Yes, Mr. Liu, don't be angry."

Looking at the colleagues around him who kept comforting him, Liu Fei angrily threw the stack of documents in his hand onto the table, turned and walked out of the office.

When he came to the company's smoking room, Liu Fei lit a cigarette and took a puff silently.

Now he is getting more and more confused about Ding Sanshi.

When he started his business, Ding Sanshi was so passionate, so visionary, and so practical.

It seems that there is no difficulty in the world that can stump him.

Seeing that the company's business is getting bigger and bigger now, and the revenue is getting higher and higher, but why does he seem to be a different person.

Performance is calculated every day, user retention time is assessed, and the output of a single user is considered.

Yes, it is understandable for the CEO of a company to consider these issues, but Liu Fei believes that this is definitely not the most suitable method for NetEase.

What the Internet industry wants is a free and relaxed environment.

Every employee can play freely when working, transforming wonderful ideas into ideas, and then turning ideas into solutions.

However, the current NetEase, in Liu Fei's eyes, has become the kind of company he once hated the most.

Desperately squeeze employees when there is a problem at work.

I didn't think about solving the problem first, but held a meeting to study and discuss whose responsibility it was.

Make rules and regulations one after another.

Employees within the company have also changed from wild animals to zoo animals to circus animals.

Whenever the superior has a task, he will only do it mechanically, without any flexibility.

There is no emergency response mechanism either.

The company runs like a dead machine.

I can't see the future, and I don't have any passion.

As the saying goes, the whole company has become like this because of Ding Sanshi's style of work.

Liu Fei let out a long sigh.

Such a company is definitely not what he wants.

From the smoke, he couldn't help but think of the relaxed working environment of Qingyun Technology. Wang Yifei's current position was not won by him at all, but the boss of Qingyun Technology desperately pulled him up.

After pulling Wang Yifei up, he didn't treat him like a cow or horse, but gave him as much authority as possible.

The funds below 10 million can be spent at will, as long as the corresponding reasons and analysis are given afterwards.

Moreover, during working hours, it will not overly interfere with employees' ideas and creativity.

Apart from some genius ideas and creativity of the boss Su Ye, the reason why Qingyun Technology has come to the present is that the employees have continuously contributed to the project in the process.

Liu Fei experienced the Internet disaster when it was first launched. At that time, all programmers would voluntarily work overtime until late every day, just to come up with a better implementation plan.

Of course, at that time, this kind of thing was not considered overtime.

Everyone is working hard for the same goal, and they just want to do things well.

Let users feel the sincerity and dedication of NetEase.

Instead of doing one thing in order to complete tasks and work like now.

Liu Fei blew out a puff of smoke heavily into the void in front of him, wondering what he was thinking...

"How about the results of Journey to the West?"

Su Ye came to the QQ game department to inquire the next day.

"not so good."

An employee wearing glasses stood up and replied.

"President Su, after the big talk went online yesterday, the highest number of people online was only 210,000, and the average number of people online was less than 60,000."

"Moreover, because Dahua also adopted the same strategy as our Legend of Blood, they do not charge users for game characters before level 12."

"However, according to the observation of colleagues in our department, most players give up the game before the game character reaches level 12."

"As for their revenue data yesterday, they officially stated that their revenue exceeded one million Dragon Han Coins, but we discussed it internally and felt that it was almost enough for them to reach a maximum of 500,000 yesterday."

"Well, there's only so much?"

Su Ye was a little puzzled.

Now Dragon Han Empire is completely blank in the game market, especially the online game market.

Although there was the Stone Age before, there are also blood legends produced by our own company now.

However, NetEasy is still a big company with hundreds of millions of users, so even if it fails to make a game, it will not be so bad.

"Yes, President Su, I think there are two main reasons."

"One is that with the excellent cases of Stone Age and Legend of Blood, the Westward Journey produced by NetEase is not comparable in terms of playability, graphics, and player interaction."

"The other one is the charging level setting. If NetEase sets this time to charge for entering the game or charging for 30 minutes of trial play, I predict that their yesterday's revenue will at least reach 1 million Longhan coins as they advertised."

"Well, how is our hot-blooded legend now?"

Su Ye asked casually.

Since Legend of Blood went online on December 31, he didn't pay special attention to it after he knew that the sales on the first day were good.

In addition, Wang Yifei has been busy with the film and television company and Wang Yihan in the imperial capital during this period, and has not reported the current situation to Su Ye much.

"It's relatively stable, but recently because of the school's winter vacation, our online number has reached a new high."

"Single-day revenue has repeatedly broken our own records."

"Now the daily revenue is basically stable at 20-30 million. However, all colleagues in our game department believe that this revenue will usher in a wave of skyrocketing by the time of the Chinese New Year."

"Oh, why do you judge like that."

"Because it's New Year's money."

"The average age of our game users is only 17.1 years old, and most of them are junior high school and high school students. I believe that after they get the lucky money, they will definitely invest a certain amount of money in our game."

"Yes, Not Bad."

Su Ye nodded, and now the revenue of the QQ game department has become the first among all departments in Qingyun Technology.

Even Zhuang Yiming's QQ derivative department has been incomparable.

"Shang Yunfeng, please go back and contact Wang Yifei and ask him to come back as soon as possible after finishing his work in the port city. Before the Chinese New Year this year, ask him to personally send a red envelope to each brother in the game department."

"Red envelopes?"

Shang Yunfeng was stunned.

A few days ago, they had already received the January salary issued by the company in advance.

It was much more than I expected. Not to mention, everyone got at least 1,000 yuan extra for the Spring Festival special allowance.

It is said to be a subsidy, but in everyone's eyes it is a red envelope for the Spring Festival.

Why did Su Ye still want to give out red envelopes at this time.

"Yes, the game department, regardless of everyone's position, a unified red envelope of 2,000 yuan per person. You will apply directly to Zhao Xiaojing from the administrative department, and ask her to come to me to approve the fee."

"Okay, Mr. Su, thank you, Mr. Su."

Shang Yunfeng replied hastily.

"It's okay. Brothers work hard, so they should be paid and rewarded accordingly. Everyone has made so much money for the company, and the company should repay you."

"In addition, what is the average level of legendary players now?"

"Level 27."

Shang Yunfeng replied without thinking.

Because of the one-month sign-in activity in January, many players have gained enough experience, potions, and equipment, so the player's level has also improved relatively quickly.

At this time, the highest level of the entire server has reached level 33, and a large group of players are chasing after him.

"The level is almost the same. Have you started the siege of Sabac?"

"not yet."

"Mr. Wang's original plan was to wait for most players to reach level 35 before starting the plot mission of attacking the sand."

"Well, okay."

Su Ye originally wanted to do an activity to capture Sabak during the Spring Festival.

As a result, because the player level is not enough, he can't forcibly disrupt Wang Yifei's plan for the game.

For subordinates, especially capable subordinates, Su Ye has always given them the greatest authority, allowing them to display their ambitions as they please.

However, although he couldn't attack the sand, Su Ye had another idea.

"Shang Yunfeng, go back and ask Wang Yifei if we want to hold an event during the Chinese New Year."

"My idea is to come up with a special map, so that players can spawn monsters unscrupulously in it. At the same time, PK is not famous, but the equipment repair cost and potion cost are tripled."

"Each player is limited to 30-60 minutes a day. You can discuss the specific time. It should not be too long."

"Then take 15 days as the time limit, set the rankings for each day, three days, and seven days, and then there is a general ranking. The first place rewards 8888 cash, the second place is 5555 cash, and the third place is 1111 cash. The ranking of the general list is direct. Tenfold."

"You can form a plan for this event and send it to Wang Yifei to have a look. We can't just make money for ourselves, but also give back to the players. The winning money should be credited to the player's QQ payment account the next day."

"President Su, isn't this a bit too much?"

"We have to give so much cash out of the list every day, and the total list has to be doubled by 10 times. In this way, we now have more than 70 servers, and it may cost tens of millions of dollars to do a wave of activities for 15 days. "

"It's okay, Hua."

"Our Qingyun Technology is definitely not the kind of company that eats its own food, and we must give back what should be given back to the players."

Su Ye patted Shang Yunfeng on the shoulder and turned to leave.

He originally planned to do a campaign for all the people to attack the sand, recreating the grand scene when he was playing legend in his previous life.

But now that the conditions are not ripe, he can only use cash to stimulate the players' enthusiasm.

After this activity is done, Su Ye doesn't care whether it makes money or not, as long as everyone enjoys it.

Turning around to the QQ derivative department, I talked to Zhuang Yiming, and Zhuang Yiming quickly responded.

The activity he did in December has long since ended.

However, because he has been too busy with work recently, although he has also prepared an event during the Chinese New Year, he still feels dissatisfied.

No matter how he designed it, it was the same as the previous event, nothing new.

But he didn't take the initiative to find Su Ye either.

The first activity he did was based on Su Ye's activity as a template. The second time he couldn't do it, he went to Su Ye. Wouldn't that make him seem incompetent?

So after finishing the work at hand, Zhuang Yiming has been designing new activities for a week.

But at this time, few companies in China have the idea of ​​taking advantage of the holiday enthusiasm like Su Ye. Even if Zhuang Yiming wanted to break his head, he couldn't come up with an excellent idea.

"Yiming, you have to know that the purpose of the event is to stimulate players' enthusiasm for participating in the game."

"Let them think of what they haven't done and what tasks they haven't completed when they suddenly have nothing to do."

"Creating revenue and increasing player activity are not our ultimate goal. These data are a natural result after the player's enthusiasm is mobilized."

"Our activities should start from the players themselves, but from these operational data."

"Starting with the end in mind, it is better to start with the beginning in the end, and insist on providing players with a better gaming experience. The user experience is much more important than those data."

After listening to Su Ye's words, Zhuang Yiming felt clear in his mind.

This thing, if you understand it, you will understand it.

When you don't understand, it's like looking at flowers in a fog, and you can't see them clearly.

These days, Zhuang Yiming has been anxious and restless in his heart, and he has not made any signs of being with himself, which caused a few fire bubbles on the corners of his mouth.

However, Su Ye's words were like enlightenment.

He looks at the data and revenue in the background every day. No matter how much he looks at, it is actually useless.

These data are already established facts, no matter what he does, he can't change the results that have been generated.

If you want to improve the data, instead of studying this plan or that statistical method, it is better to put the data aside.

Return to your own heart.

Think about what users need most when playing games, what are the biggest problems they face, and how they want to optimize the game, these are the most important.

When you can think about what users think and be anxious about what users are anxious about, then even if you don't need to look at those data, the data will naturally increase.

"President Su, I understand."

"I've been having a headache about this for the past few days, and I've gained a lot from hearing what you said."

"Thank you, Mr. Su."

"You're welcome, Zhuang Yiming, don't worry."

"What I just said is just one aspect. You are still in the first stage of discovering the needs of users. When you have completed this path, I will tell you one by one."

"Oh, what method."

"Guiding the user's needs."

"Guiding the user's needs?"

Zhuang Yiming was drawn into thinking by this sentence.

Su Ye said just now that he wanted to discover the needs of users, and he had already figured this out.

But what does it mean to guide users' needs?

Can demand also be guided?

Zhuang Yiming's mind was confused for a while, but Su Ye saw Zhuang Yiming lost in thought with a smug smile on his lips and turned to leave.

In fact, he still has nothing to say.

Su Ye only knew a little about these things in his previous life. If you really let him speak out clearly, he can only say a few words casually.

However, Su Ye is now also using his spare time to read books on marketing and consumer psychology.

Although the theories in these books could not be quickly translated into some methods in actual work, they had opened a new door for Su Ye conceptually.

And marketing, to put it bluntly, is to attract the attention of users or customers, so that they can be attracted by your advertisements and the future you describe, and they will naturally pay for your products.

In his previous life, Su Ye had always longed for the scenes of intelligent life depicted by those merchants.

Use your fingerprint or voiceprint to unlock and open the door, and then the lights in the house will turn on naturally, the air conditioner will blow out the optimum temperature, and the curtains will open or close automatically.

Listen to the music you want, watch your favorite movies anytime, anywhere, and there will be drinks at the right temperature as soon as you reach out.

But Su Ye thought about it for many years, but in the end he couldn't live the life he wanted because of one reason.

One word: ().

Now Su Ye is worth billions, but the development of society is not as good as the era he lived in in his previous life.

"So, I still have to keep working hard."

"What are you trying to do?"

Li Qianqian suddenly made a sound behind him, almost startling Su Ye.

"Work hard, earn money and save money to marry a wife."

"Get out."

Having been with Su Ye for a long time, Li Qianqian gradually got used to his temperament of making dicks from time to time. Now if Su Ye made dicks again, Li Qianqian could already remove the part of the dick.

"By the way, Mr. Su, our Qingyun Mall will be launched tonight, and you don't care at all."

"We also prepared a super part today to celebrate the launch of Qingyun Mall. I hope President Su will appreciate it."

"What time do you open this super part? Let me tell you, I am an elderly person, and I have to go to bed at 9 o'clock in the evening."

Su Ye said this on purpose, just to see Li Qianqian get angry.

Sure enough, Li Qianqian pouted, and flashed her fist at Su Ye.

"I'm giving you a chance to reorganize the language."

"Well, no problem. The launch of Qingyun Mall is a major event in the company recently. Mr. Li, what time is the party tonight, and is the budget sufficient? I will attend on time."

Su Ye immediately sat upright, put the coat on his left arm, and then raised his wrist to look at the watch that was not there at all.

"Okay, okay, you will make trouble."

Seeing Su Ye like this, Li Qianqian couldn't help laughing and patted him twice.

"However, Su Ye, the mall will go online tonight, are you not nervous at all?"

"In case the sales are not good, or the sales of Qingyun mobile phones and computers that you have given high hopes for are not satisfactory."

"What's the point of being nervous?"

"Qianqian, you should also relax a little bit."

Walking into the office, Su Ye reached out and held Li Qianqian in his arms.

Although Li Qianqian has established a relationship with Su Ye, she still does not allow him to be too intimate with her in the company.

After all, it is a company, even the boss is like this, the employees will definitely not have awe of the company and the leaders.

No matter how friendly a leader is, he cannot be a completely good man, he must have his own majesty.

In the end, Su Ye talked about it, and Li Qianqian agreed with him to do something when no one was in the office.

Seeing that Li Qianqian was still blushing a little, Su Ye couldn't help but smile.

"Qianqian, I wonder if you have heard a story."

"In ancient times, there was a soldier led by a general who was surrounded by the enemy, and the food and grass they brought was only enough for 2-3 days."

"In ancient times, it was an iron rule for soldiers to eat food. If they didn't even have food, it would cause serious soldiers to mutiny."

"If the general was worried at the time, he was surrounded by enemies outside, and food and grass were in short supply inside. Under the double pressure, he would definitely fail and even die on the battlefield."

"But he didn't show his anxious look in front of all his subordinates. Instead, he should eat and drink. In his spare time, he even competed with some grassroots soldiers in martial arts."

"Those generals in the army who knew the situation saw that the commander was so relaxed, and thought that the general had some good strategy to destroy the enemy, or that he would soon feel that there were reinforcements on the way, and his mentality gradually stabilized."

"Once the soldiers saw that even the commander and so many generals were not nervous, they were even less afraid."

"As a result, on the second night, after the general ate all the food and grass, he told everyone with confidence that the opportunity he was waiting for to break through had arrived. So the whole army worked hard and broke through the enemy's siege very easily. Together, we turned around and wiped out the enemy."

"and then……"

Li Qianqian was fascinated by this, and couldn't help but want to ask Su Ye about his future development.

"Then the general returned to the imperial court after winning a big victory, and was imprisoned by the emperor on trumped-up charges. Afterwards, he gave him a glass of poisoned wine, ending his brilliant life."

"Get out, Su Ye, I just found out that you can't say anything good."

"However, I understand what you mean."

"Oh, tell me, what do you understand?"

Su Ye asked with interest.

"You asked me to follow the example of that general. When faced with a crisis, calm your mind and don't worry. This will not solve any problems."

"so……

"So what."

"So now I'm going back to our Qingyun Mall department to find an employee to compete with him in martial arts and see who is the best."

"what?"

Seeing Li Qianqian's triumphant smile, Su Ye immediately realized that he had been fooled by this girl.

"Okay, you dare to play tricks on this general."

"Someone from left or right, drag this person down to me and punish the Thirty Army Staff."

"Ah, don't, the general has mercy on me, the villain will never dare again."

Outside the door, Rosen's hand that was about to knock on the door couldn't help but stop.

At this time, it seems that Boss Su is not very convenient...