Chapter 785

"Li Yuan, I understand your feelings. After all, I have the same experience as you."

Zhang Ye said with a smile. Seeing that Li Yuan didn't quite understand him, he added:

"Weixiang was founded by me. From the earliest fly restaurant to the new store now, every step has my participation and painstaking efforts. If someone tells me to take off the brand of Weixiang and rebuild a new brand, believe me, I will definitely work hard with that guy. "

Ha ha!

Li Yuan laughs, because Zhang Ye just tells his feelings, but he doesn't have the courage to go to Zhang Ye to fight for it. After all, Weixiang is Zhang Ye's own, and now he is just a manager from the beginning to the end of the hotel.

When Zhang Ye saw that Li Yuan's mood had eased, he had some points in his heart and continued:

"Li Yuan, but I still want to talk to you about something. Well, let me ask you a question first. What do you think of the restaurant now? "

"It's very good. The source of customers is very stable. The income is also very good. It's almost a million dollars a year." Li Yuan didn't even want to think about it and said that it was his almost instinctive reaction, and it was also the relationship that he knew the whole restaurant like the back of his hand.

"Well, it's good. With a stable source of customers and an annual income of millions, ordinary people will be very satisfied."

Zhang Ye nodded his approval with a smile, and Li Yuan's face also showed a little pride. But immediately, Zhang Ye suddenly changed the subject and asked: "Li Yuan, what do you think of the future development of this restaurant, opening a branch? Expand investment? Or something else? "

"This..."

Li Yuan hesitated.

It's not that he didn't think about it, but it's also a problem that has been bothering him recently.

Although the current restaurant does have a good income, it seems to have reached a bottleneck period. No matter how it develops, it seems to be wrong.

"I said it for you."

But without waiting for Li Yuan's answer, Zhang Ye said: "no matter what kind of development is absolutely not feasible, open a branch? That's another store. It has to reinvest, renovate, attract customers, increase personnel expenses, etc It's the same with expanding the scale. The price of Wangfu street is expensive, and there are very stable businesses nearby. It's impossible to sell the stores. "

"So If we want to further develop this store, what should we do? "

Zhang ye put Li Yuanwen speechless in a word. His words were so penetrating that Li Yuan searched all the reasons and ideas in his stomach, but he didn't find an answer to Zhang Ye's problem.

"Mr. Zhang, I, I don't know." Li Yuan can only say helplessly.

Knowing that Li Yuan had fully understood his intention, Zhang Ye once again said something that Li Yuan would remember for many years to come.

"Now that our business has reached a bottleneck and we can't break through it, there is only one way to do it: break the bottle. Only by breaking the bottle can our business be completely released. As the saying goes, "after breaking the bottle, we are invincible."

Zhang Ye smiles faintly, especially when he says the last eight words, his eyes are full of confidence and firmness, and even makes Li Yuan feel extremely moved.

"Break and then stand, the world is invincible "No," he said

Li Yuan chewed these eight words, his eyes gradually brightened up, and finally he patted his forehead as if he understood something, and said excitedly:

"Mr. Zhang, I see what you mean. I'm sorry, I was too much like you just now. You're right. Since the bottle has restricted our development, we should break it directly. "

"Well, I'm glad you have such an idea." Zhang Ye's faint smile, it seems that his skill of deceiving people has been enhanced a lot.

"Mr. Zhang, what do you think of the new store? I want to learn. " Li Yuan asked with a smile, very modest.

Although his experience in restaurant management is much better than that of Zhang Ye, he knows that his strategic vision is not the same as Zhang Ye's.

"Well, since you ask, I'll talk to you."

Zhang Ye nodded with a smile, and then organized the language in his heart, saying:

"in fact, it's necessary for us to exchange blood this time. What's Wangfu street? It's a famous high consumption area in Beijing. Most of the people who come here are rich. But you can see that there are almost no decent restaurants except DongLaiShun and Quanjude . And even for these two families, they mainly focus on the traditional way, rather than the high-end restaurant model abroad. "

"Well, it's true that foreign countries should be more advanced in this respect." Li Yuan nodded and agreed with Zhang Ye.

"Besides, Wangfu street is full of foreigners. What they are more familiar with is the better service of foreign restaurants. Although I don't want to admit it, we are a little inferior in the service level of high-end restaurants." Zhang Ye said with a smile.Li Yuan didn't speak this time, but nodded heavily. He didn't stay in Wangfu street for a year and a half, and he couldn't be more familiar with what Zhang Ye said.

"So now that we know our weaknesses, we must change them. So my positioning is top restaurant, and I want to create my own high-end restaurant brand, which is totally different from my Weixiang positioning. The customer group is only for the rich, so that they can enjoy the top service. "

When Zhang Ye said this, he suddenly stopped for a moment, and then jokingly said:

"believe me, real rich people will not care about spending tens of thousands of yuan for a meal, but they will care about whether their status is reflected in the process of eating."

Hiss!

This time, Li Yuan didn't nod his head with approval or oppose blindly. Instead, he took a cold breath and looked at Zhang Ye in shock, but it was like looking at a monster.

Li Yuan did not expect that Zhang ye might not know much about restaurant management, but he had such a perfect grasp of the subtle heart.

Indeed!

As he said, the reason why rich people come to high-end restaurants is to enjoy the superiority of being superior to others. In fact, whether the food is delicious or not, whether it's appetizing or not still comes second.

If we can make them fully realize the respect and face, plus the delicious food, the rich people really don't care about eating tens of thousands of yuan a meal.

If we can really follow Zhang Ye's point, the restaurant will be able to achieve its present profit only if such guests come here two or three hundred times a year.

In other words Even if there is only one such table every day, the restaurant will also make a lot of money.