Generally speaking, there is no premiere ceremony for movies in Spring Festival.
Because the Spring Festival is the biggest time of the year, if the film's word of mouth once there is a problem, it will be devastating to the film's lethality.
Especially when there are competitors.
Unless you are confident in the quality of your film, it's better to leave the suspense to the end.
However, this situation has changed in this year's Spring Festival.
Yueguan's Fengshen 2 held a grand premiere in advance, which was unprecedented and achieved unprecedented success.
The success of "Fengshen 2" is believed by many people in the industry because after its premiere, "Fengshen 2" surprised everyone with its real quality and special effects, so it filled the audience's expectations directly and created a subsequent box office miracle.
With the successful precedent of Fengshen 2, other films will naturally want to follow suit.
However, before the producers of other spring festival films made up their minds, "shadow" took the lead.
The rest of the industry is also relatively calm, because even "pure heart · dream of performing arts circle" also received a lot of praise after its release.
The praise of the media can never be trusted. What we really want to pay attention to is the public praise of the audience.
Everyone is still waiting.
Because Zhang Yimou really has full confidence in the quality of the film. He doesn't believe that the film has been made like this, and the reputation will not explode.
So Zhang Yimou decisively decided to start small-scale films before the Spring Festival Show and vowed to stick to the word-of-mouth line to the end.
Zhang Yimou's name is here after all. He has a strong control over a play, and Yue Guan and his colleagues will not reject Zhang Yimou's proposal just because of such a small matter.
What's more, the quality of the film itself deserves Zhang Yimou's confidence.
So yueguan devolves all his power to Zhang Yimou.
"Shadow" smoothly started the journey of point screening.
Yueguan also ran several spot shows to communicate with the audience face to face.
He can refuse to take part in this kind of activity, but Yue Guan thinks that this kind of activity is meaningful, because his daily life is too far away from the ordinary audience, so he must contact the ordinary audience more to understand their ideas.
The separation of actors and audiences is inseparable because they are in different environments. But if an excellent actor wants to be loved by the audience, he can't be completely separated from the audience, otherwise he can't empathize with the audience.
Yueguan has always paid attention to this aspect, so he always cares about the audience's ideas.
Fortunately, his efforts were not in vain.
The audience can feel his respect for the audience.
99% of the audience's feedback on the quality of film is positive.
There are even many middle-aged audience after watching the movie, their eyes are red.
They are not fans of yueguan, nor of Dengchao, but of Guoshi.
"Director Zhang, I like you for 20 years. I've watched hero three times."
After watching the movie, a middle-aged male audience got up to communicate with Zhang Yimou. After hearing what the audience said, Zhang Yimou was moved: "thank you, thank you, thank you for your support."
"Director Zhang, I like hero very much. I always feel that hero didn't get a fair evaluation at that time. Hero was the best shot in those so-called blockbusters at that time."
Zhang Yimou laughed: "in fact, I also think so."
Zhang Yimou said in public that the Great Wall was really bad, and he thought it was bad, but he didn't say that hero was bad.
"After hero, I've seen your movies, but I don't like any more. "Shadow" is one of my favorite movies in recent years. After watching "shadow", I feel that you are back to the peak again. The ultimate color, grand scene, shocking picture, and the better plot than "hero", the "shadow" is really great. It shows all the advantages you are good at. It's great. "
At the end of the day, the mood of the audience was a little out of control.
Deng Chao asked yueguan quietly, "is it the person we arranged in advance?"
Yue Guan shook his head.
"That's true love powder, Zhang daoniu." Deng Chaodao.
"It's not surprising that there are several true love fans in director Zhang."
What's more, "shadow" really makes Zhang Yimou show off his skills.
The plot is really not Zhang Yimou's skill. This is Yue Guan's.
But colors, pictures, war plays, scene scheduling These things are a great test of the director's ability.
Zhang Yimou did a very good job.
Good enough to clearly let you feel the gap between top directors and ordinary commercial directors.
In terms of making commercial films, Zhang Yimou may not be as good as many young and cutting-edge directors, but if you want to make such a big scene, you can bring in all those cutting-edge directors, which may not be enough for Zhang Yimou to play alone.There is a specialty in this field.
Zhang Yimou is good at this.
Zhang Yimou himself was also moved by the audience: "to make the audience like me is my success. I've made some unsatisfactory movies over the years. I hope my movies will not disappoint the audience in the future. "
"Come on, director Zhang. After the movie is officially released, I will go to the cinema again to support it. This is definitely the best domestic historical film in history."
It's not from the media. It's from the audience.
And this short comment ranks first in Douban's praise.
The pre-sale box office of movie is getting higher and higher day by day.
Although the Spring Festival has not yet officially arrived, "shadow" has already shown its hegemony.
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