My sister deeply remembers the investment theory that my father taught me when I was young - investors are better than investment business in the world.
Just as Wu's ancestors have been doing, my sister is now practicing how to invest in a businessman rather than a business.
If she takes this standard as the main judgment of investment, Gaofeng will definitely meet her requirements.
"Hehe, Gaofeng won't let you down." Wu Hao said with a smile.
"I'm not disappointed with his hope."
Lin Xueyan said with a smile: "I think you really want to make this bar. Well, from the perspective of the company, if I pass out your bar investment application, and I give you 50 million investment in my own name, it will be regarded as encouraging you and your friends to enter the business world."
"So good?"
Wu Hao was pleasantly surprised.
"Elder sister, you don't have to examine it from the perspective of the company. Give us 50 million yuan of investment directly in the name of an individual."
"Less, give priority to the company's investment, do not meet the company's investment requirements to consider my personal investment."
"So... How much does the company invest?"
"It depends on your actual needs. It may be millions or tens of millions. That's not necessarily the case."
"Ah? Cough, you eat first. I'll go to the bathroom
Mom, it's better to secretly call Gao Feng to make him perform worse. Personal investment can get 50 million, while company investment may only be several million. The gap is too big.
"You want to call Gao Feng secretly? Don't go. Yuxin confiscates your brother's mobile phone. You can't leave my sight until you see him. "
"Hee hee, brother, please give me your cell phone."
Lin Yuxin has a bad smile.
Wu Hao rolled his eyes, and a group of crows flew over his head, with three black lines on his face.
"Well, money is enough for business. Are you going to spend the extra money? If it's not, it doesn't matter if it's less. If it's not enough and it's really necessary, you can launch a second round of financing. And when there's such a demand, I suggest you launch financing invitation to more groups. Sometimes, if a company wants to be bigger and stronger, the founder doesn't have to be the largest shareholder, Let more capital dilute your own shares, sometimes it means that you have potential. Of course, if you have enough strength to become bigger and stronger, and at the same time you can hold a large share of shares, it's better. However, how do you want to do it? Especially you, other people want to do business and make money. When do you want to be interested? "
"Keke, it seems that the food is a little cold. Let's eat it quickly. When we're full, I'll ask them out."
"When it comes to this topic, change the subject."
Lin Xueyan is helpless.
Wu Hao said nothing with a smile.
I'm doing business now, but it's only one after another. You don't understand.
……
After dinner, Gao Feng and Jiang Rulin meet at the door of the bar.
I haven't opened the door for a while. The business door is dirty, and the inside is full of ash. Although the boys cleaned it up a little when they left, the marks of the bar clutter are still very obvious.
Wu Hao doesn't know what's good in such a bar. She hasn't been here before. She's seen what she should have seen before. What's valuable if she looks at it again!?
I don't know what she wants to see.
Anyway, his task is completed, and the next step is Gaofeng.
As the main accompaniment object, from the beginning of entering the door, the peak accompanied around, introduced every facility of the bar, the intention of every decoration, and finally introduced the good wine in the bar.
Lin Xueyan looked around and listened to Gao Feng's explanation. Whether it was useful or not, she didn't interrupt.
It took fifteen minutes to visit the bar.
Fifteen minutes later, when everyone thought she was about to make a decision, she asked Gao Feng to take her around the bar.
This walk is 40 minutes, all the way to ask Gao Feng about the bar.
Gaofeng, in order to make some investment as much as possible, of course, he said all his ideas and planned a blueprint as high as possible.
Lin Xueyan listen very carefully, finished did not give an accurate answer, but left two questions.
"What's the position of your bar?"
"Does your bar have a theme?"
"Go back and think about these two problems. After you think about them, give me a written report. You don't need to write it yourself, but the content must be your own ideas. By the way, along with these two problems, think about the reasons why you failed in your first venture. Maybe it will be much better in the future."
Gao Feng didn't answer her two questions directly. He really didn't have an answer in his heart.
Five people chatted on their way home.
Wu Hao doesn't have the heart to go home. He goes back to Lin Xueyan's house with the car.
Wu Hao sat on the sofa, propping his head and looking at his beautiful and capable sister.
He usually feels that he is quite accurate in guessing people's minds, but he didn't find out whether she had made a decision after he talked with her all night. Is it difficult to make a decision only by looking at the written report?
"I said, elder sister, is this investment successful or not?"
"What do you think?"
Lin Xueyan asked with a smile.
"I think Gaofeng's performance is not bad. If you want to invest in Yinrui, he will not lose money in the future. Now that he has just started, you can support him a little bit."
"Gaofeng is really OK, but it depends on whether he can figure out the two problems I left him. You too, as a shareholder, should also think about these two problems. If you want to figure out, you will know why you have no business for the first time."
"Sister, do you mean that we didn't have any positioning and characteristics before?"
"Isn't it obvious?"
"Well, is that obvious?"
Lin Xueyan poked his head with her slender jade finger.
"I know that your initial idea may be to attract as many customers as possible. As long as you can come to the store for consumption, it's customers and business. It's not difficult to see from your bar's liquor with wide price difference. It's normal to say this idea, but one problem caused by this idea is that many of you are high-end consumers when you go in, Forget it, it's better to change the place. When high-end consumers come to your bar, it's not good enough and it doesn't suit the taste. Even those middle-level people will feel that they are neither superior nor inferior when they enter your store. If they can't play well at both ends, they might as well go to other bars that meet the taste. "
"That makes sense."
Wu Hao felt his chin and thought.
"If you really want to do a good job, you have to give up some customers and concentrate on serving a special level of customers. Especially for a business with strong consumption, such as bars, you need to find out your positioning. You can either be an ordinary bar close to the people or a high-end wine bar with high-end consumption. Both of them can make money, just as you did before, it is difficult to make money."
"I see! What about this theme? Now that you've said that, why don't you just remind me? "