Chapter 288

"Is there little money?" Tong Xin asks curiously. In fact, she thinks that there is a lot of money. Fifteen, ah, the content of microblog is provided by others. She just needs to send it. The money is equivalent to falling from the sky for nothing!

"It's not about money!" Yang Xiaotian explained, "the key is acne products. Do you know if they work? Fans and you like you, you recommend things, they buy, if it's useless, isn't it a false recommendation? We don't need the money. Why not? "

Tong Xin nodded: "brother Xiaotian is right!"

Finish saying to sell the person that dispels smallpox product to delete directly that.

Microblog Yang Xiaotian will post it, but if you really want to play, he can't do it. He only knows that microblogs with a number of fans are valuable, but he still doesn't know what the specific value is.

But it doesn't matter. Some people understand.

He called Zheng boning directly.

Zheng boning just stayed up a night shift. On the taxi back to the dormitory, he got through Yang Xiaotian's phone in a daze.

When it comes to the Internet, he comes to the spirit.

"100000 fans? That's very valuable! " Zheng boning is quite surprised to say, "if these fans are all live fans, not zombie fans, then if you send a microblog, the forwarding amount should be between 20 and 40, of course, the paragraph will be higher!"

"That's the amount of forwarding?" Yang Xiaotian asked, "at least 100000 fans!"

"What do you think? These 100000 people are not only concerned about you, which one is not concerned about hundreds or even hundreds of people? All the messages sent are flashed by, and 20 to 40 of them have been regarded as a relatively high forwarding volume! "

"How much money can it be worth?" said Yang Xiaotian

"Oh, it's worth a lot of money! In the eyes of stars, 100000 fans are simple, but in the eyes of ordinary people, it's actually very difficult, and it's equivalent to a watershed! " Zheng boning said.

"You don't want to play the game, just say it!"

"Well, microblog number is blue V and grassroots, you know that?"

"Of course! It's enterprise number and ordinary people's number, like mine is grassroots! "

"Yes! Blue V's words, an advertisement about one or two thousand yuan, grassroots words is between 500 to 1000! As for the value of this account, it depends on the specific operation! For example, for a microblog account with 100000 active fans, blue V has an average of one advertisement every two days. If one advertisement is calculated at a minimum of 1000 yuan, it will be more than 180000 yuan a year! If it's grass-roots, you can send more advertisements. You can send three advertisements a day, and one of them is calculated according to the lowest price. Five hundred yuan is worth 540000 yuan a year! So, it's very valuable! "

Yang Xiaotian was shocked: "so many? According to what you say, we should not do anything. We should all play microblog and pay attention to each other. The microblog fans will grow slowly, and then they will advertise. So will GDP? "

"Do you think it's easy?" Asked Zheng boning.

"What else? You see, I have more than 70000 fans in one night! " Yang Xiaotian said with a relaxed face.

"That's a good time for you to catch up with the news. Do you know?" Zheng boning almost roared, "do you know how difficult it is for Weibo to become popular! I used to be envious. I thought that it was just to send a paragraph, and there were tens of thousands of fans. So I also sent a paragraph, and I made up a program to automatically pick a paragraph from the Internet every half an hour. Do you know the result? "

"As a result, you have a large number of fans?" Yang Xiaotian asked, pretending not to understand.

"Do I still go to work?" Zheng boning depressed asked, "the result is that my fans not only did not rise, but also reduced! Do you know why? Someone sent me a private letter asking me if the number had been stolen. How could I send some nutritious jokes every day... "

"Ha ha ha!" Yang Xiaotian smiles without sympathy.

"You still laugh..." Zheng boning was depressed.

"Well, I won't laugh!" Yang Xiaotian said, but also endure more than Jun.

Zheng boning said: "the number of fans is due to the news effect. Some people add your microblog on a whim. If you don't post anything interesting or valuable after a period of time, they will clean you up, so the number of fans will increase or decrease!"

Yang Xiaotian nodded and asked, "can I advertise for the" health guard "on my microblog?"

"Of course Zheng boning came to the spirit, "let me tell you, this is definitely a matter of getting twice the result with half the effort, especially if users trust you, ah, I tell you, I have an idea, aren't you a doctor? You can post some health care content on Weibo! The best is not found on the Internet! What's more, I tell you, it's better to be more humane and not as cold as issuing a press release. That will make people feel that they have no emotion. It's better to watch the news directly on the Internet... "

Yang Xiaotian listened for a long time before hanging up the phone.

Then he told Tong Xin the content.

"So, should I send more self photos every day?" Tong Xin asked, the reflection arc of women is really different

"But in that case, would you be jealous?"

Yang Xiaotian a face speechless: "I eat which gate vinegar?"

"Are you really not jealous? Then I'm sad. I'm going to take the advertisement of acne removing products. No matter what powder it can't drop, I'm going to get drunk after making money! " Tong Xin just broke the pot.

Yang Xiaotian

"I'm really angry?" Tong Xin asks with a mobile phone.

Yang Xiaotian sighed: "OK... I think we can have a chat!"

How to operate micro blog is really a question of a university.

Tong Xin asked curiously: "brother Tian, are you still working on mobile phone software? What kind of software is it? "

"Health guard, a software for health!" Yang Xiaotian is powerless.

"Well, do you need a spokesman? I think I can speak for you Tong Xin volunteered.

Yang Xiaotian: "I want to be quiet..."

"OK..." Tong Xin said, "I'll go to work. You study first! By the way, help me think about the strategies on Weibo, and I'll help you advertise then! "

"Good..." Yang Xiaotian continued to lie on the table, feeble.

As soon as Tong Xin left, he was energetic. He turned on the computer, clicked on the browser, and began to study.

There are a lot of articles and methods to operate microblog.

Yang Xiaotian looks dizzy.

So he decided not to look at theory, but at actual combat.

Go to see what kind of content those popular microblogs send.

So he followed the list and went to see it one by one.

He summed up a few points.

Of course, these are of reference value, but Yang Xiaotian thinks they are not very valuable.

Finally, there are grassroots microblogs. Yang Xiaotian thinks these microblogs are of great value.

He read several microblogs, started with funny or maverick, but then he posted too many advertisements, and the number of fans and forwarding dropped significantly.

This is a lesson to be learned.

After summing up, Yang Xiaotian found that the operation of microblog is similar to that of app, which is to make users feel what they can get.

If we insist on making a difference, microblog operation may be more humane.

For example, what do you get from following the beauty microblog? Got a picture of a beautiful woman!

But why don't you search Baidu for beautiful photos directly? What posture is there?

That is human, Baidu search beautiful pictures, it is just to see it! But on Weibo, beautiful women will say "good morning" when they send a picture in the morning, say "have dinner" at noon, and say "go to bed early" at night, which gives fans a sense of closeness.

If that beautiful woman sends you another tweet, wow, it's even better. It's definitely fun for one day.

Yang Xiaotian analyzes his own advantages. Indeed, as Zheng boning said, his advantages lie in his specialty, so that users can get some medical knowledge.

If you just send some health tips, no one likes to see, there are too many such tips on the Internet.

So he decided that the first step was to answer a few health care questions every day in the name of giving back to his fans.

The obvious advantage is that it can increase the number of forwarding and attract fans to interact with him.

As for the second step, let's see the effect of the first step first.

As for Tong Xin's microblog.

Since it's a beauty, it's better to take the route of being cute and charming. In addition, it's necessary to highlight the hard work and glory of nurses, so that fans can see what the situation in the hospital is like, how it operates, and send some warm content to make chicken soup from time to time.

Some people will ask, is it not to let fans get something that they will feel valuable and then pay attention to?

It's not just knowledge.

Think about it. Why do so many people like to watch gossip?

The truth is the same!

Spiritual pleasure is also getting!