Chapter 332

Although with the help of the dividends of World War II, the United States entered the fast lane of economic development, quickly crushed the old Europe in culture, economy, military and other aspects, and became the leading force of the whole western world.

But in one thing, even the most proud red necked people have to admit that they are inferior to each other.

That is the field of high-end clothing, hats and other luxury goods that need time and reputation.

In this regard, the only way to save face for the United States is probably Victoria Secret, which focuses on underwear and often hosts big shows.

At this time, in HBO's conference room, Roy Raymond, the founder of Weimi, is quietly watching the famous colleague from Europe.

"Mr. Versace, you are also very interested in the project that Mr. Wang Jian cooperated with HBO?"

"Of course." The middle-aged fashion master from Italy nodded his head with great grace.

"But don't your top luxury brands use Paris and Milan fashion week as their main means of publicity, and use European fashion influence to expand to the whole world?"

On hearing this, Jennie Versace just gave a smile and made no reply.

But in his heart, it was as bitter as a cup of black coffee without sugar.

As Roy Raymond said, Paris and Milan are the centers of global fashion.

At that time, Jennie Versace disdained to come to the United States, known as the "fashion Sahara".

At that time, Versace was as famous as Carl the "old Buddha" and designer Saint Laurent, and was called the three giants of global fashion by the media with the help of the model of the consul of the Roman Empire.

But a few years ago, a scandal suddenly appeared, which completely changed the territory of the fashion industry.

That's why "old Buddha" and Saint Laurent have a bad relationship. It's all because of some young and handsome male model.

The scale, details and speed of the scandal are absolutely shocking.

Just when Jennie Versace, like other people in the fashion world, is enjoying himself.

Suddenly one day, he found that the sales of Chanel and Dior, who are artistic directors of the two, have soared.

The sales of Versace's products have plummeted, even less than that of Saint Laurent's own brand.

Although he made some efforts after that, he could not regain his glory in any case.

In desperation, Versace can only focus on the United States, where a large number of "upstarts" gather, hoping to save the plight of enterprises by shifting the focus of sales.

But after arriving here, he found that Hermes was the American's favorite.

The "bling bling" design style is completely in line with the superficial aesthetics of people here.

When Versace thought about whether he would have to endure nausea and change his design style.

All of a sudden, he saw that his works were plagiarized by a brand named "Zara" and sold quite well in the United States.

While Versace only slightly modified Zara, which can not be strictly regarded as plagiarism? I feel sick.

On the other hand, I wonder why it is popular among Americans.

"Although the huge marketing expenses are definitely one of the reasons. But it's not just a Zara who spends a lot of money on advertising. "

At this time, the best-selling author with a strange name gradually came into the vision of the fashion master.

What really made him decide to get the project anyway was what happened to the little Coppola princess, who was of Italian origin and had a fashionable and aesthetic taste.

At that time, Versace hoped that through the Coppola family, as many Hollywood stars as possible could wear his fashion to attend the event.

Although the final goal was not completely achieved, he also witnessed how a film that even the director was not optimistic about completed the box office counter attack.

"That girl? She's become a hundred million directors, and she's been chased by Hollywood."

Jennie Versace sipped her coffee? Nodded slightly? "The most important thing is that no matter what the plot of the film is, the images are really from Sophia's aesthetics."

This is the most difficult point!

Since Zara, Sophia, can use the king, let the Americans pay for the aesthetic is very different from Hermes.

”Then why can't you do it yourself? "

It's different from Jennie Versace's success by seeing other people influenced by Wang Jian's works.

Roy Raymond, the founder of Weimi, has his own personal experience.

At the beginning, because of the relationship of ABC, Vimy decided to sponsor "abnormal", which is a somewhat different work, adapted from a novel into a TV play.

"Now the popular friends and Song Fei are all unit comedies." His assistant once advised: "it's totally different from the exception.""It doesn't matter. Even if it's not popular, it's enough to play it on ABC." Roy Raymond, then, replied indifferently.

What he didn't expect was that "abnormal", which he invested in just because he liked the platform of wireless TV network, was very popular with the public.

Later, because of the dispute over the Emmy Awards, it was further pushed to a similar position with friends.

All kinds of women's clothes sponsored by Weimi began to sell wildly.

Among them, the black wings worn by the heroine are sold out like the golden bikini once worn by Princess Leia in Star Wars.

If the success of a work is just a coincidence, and the audience numbers of HBO and ABC can't be compared at all.

In prison break? Special forces, the increase in sales of men's underwear sponsored by CK makes him determined to win the exclusive sponsorship of prison break? Transformation anyway.

"Film and television works related to the fashion circle are very rare."

"It's even rare to go so far into the fashion circle." Roy Raymond nodded slightly, thinking of the novel he had specially read. "Most importantly, Wang is the producer of this TV series."

"Whether it's novels, TV dramas, movies or even songs, he has never been unsuccessful."

And Weimi's interests are not limited to this work.

The Emmy award-winning "abnormal" will definitely be broadcast in the second and third seasons one after another.

It's a win-win thing to combine with the website and launch the women's clothing of Weimi and abnormal.

He looked up at his competitors with a little sharpness.

Although in terms of financial resources, I can't compare with the fashion master on the other side.

But in terms of the brand's popularity in the United States, Versace is not as famous as Vimy.

"Besides..." Roy Raymond, thinking of the previous report, raised his mouth slightly. "From the group photo of Wang and the swindler's daughter, we can see that he also has common problems with artists."

"And Vimy is most famous for underwear, but there are other things..."