Chapter 223

Chapter 223 - Should I Come out or Not?

Chu Wenwen's endorsement commercial was swiftly produced and, thanks to Soaring Dragon's coordination, it began airing in a continuous loop on all the hottest satellite channels.

?It's true that Elegant Dragon Drinks didn't need advertising, but that only held for those who had already experienced them. In the current age, if you don't advertise and your products are just another option among the myriad in a supermarket, they could go unnoticed for months.

Even in Qingyang City, where Lee Donghua had placed Elegant Dragon Drinks in prime locations, they suffered from extreme neglect due to a lack of promotion. The situation was even more pressing when considering the goal to break into the national market, making advertising a top priority.

?As Soaring Dragon set its sights on the national stage, advertising became the spearhead of their strategy. This move also highlighted Soaring Dragon's formidable financial power. Securing prime advertising slots on all the major channels during peak viewing times cost a fortune, yet Soaring Dragon didn't hesitate to snap them up.

?Consequently, no matter which channel you flipped to, Elegant Dragon Drinks were almost always in sight. With this cash-burning campaign, Chu Wenwen's name became familiar to the masses.

Elegant Dragon's four drink varieties were each showcased with Wenwen wearing a different colored dress and performing a unique dance style. On the television screen, Wenwen's persona shifted effortlessly: at times innocent and serene, at other times passionate and sultry, or even like a mesmerizing sprite emerging from an icy realm.

The commercial was an instant hit, captivating audiences of all ages. Viewers were eager to find out where they could purchase the drink endorsed by the goddess herself. To the men, drinking this beverage felt like an ethereal kiss from the goddess, while women believed that by drinking it, they too could attain the ethereal beauty showcased on TV.

This campaign stood out from typical celebrity endorsements, which often capitalize on a star's fame to promote a product. In this instance, it was Wenwen's association with the drink that sparked a sensation first. Viewers were left in awe, desperate to learn more about this stunning girl whose radiant beauty and graceful dance, combined with her versatile charm, suggested that for her not to pursue acting would be a travesty.

?This situation was hardly surprising. Chen Yaru and her colleagues had anticipated this possibility and were far from upset about the reversal of expectations; in fact, they were quite pleased to see it unfold.

Conversely, Essence Dragon Company was lagging in its setup. Yang Jingjing wasn't well-versed in these matters, Zhang Xiaolong was inexperienced, and Chen Yaru was preoccupied with Soaring Dragon Company's affairs.

Choosing a company location and factory equipment wasn't a major issue, especially since Zhang Xiaolong was financially robust. However, assembling the company's staff proved to be quite a challenge.

Su Mei had the backing of the Su family, making it easy to secure a substantial workforce. Yang Jingjing, on the other hand, had to tackle the task on her own.

Fortunately, Zhang Xiaolong was almost always by her side, spending even more time with her than with Chen Yaru. This made her feel not only less burdened but secretly delighted.

“Let's go,” Zhang Xiaolong suggested one day after leaving the job fair, noticing Jingjing's lack of energy. “I promised to buy you some sportswear but never got around to it. It's still early; how about we go take a look now?”

Yang Jingjing remembered the incident, which had been overshadowed by a minor car accident with Chu Wenwen. Initially indifferent, she was now eager, revitalized by his offer to shop for her.

On their way, Zhang Xiaolong offered words of comfort: “There's no need to rush. Even if we had everything ready, I don't have enough Beauty Preserving Fruits for mass production. We'll just have to bide our time patiently.”

“Will Su Mei's pharmaceutical company also need to wait some time?” Yang Jingjing appeared gentle, but she was actually quite competitive.

She was well aware of Su Mei's fondness for Zhang Xiaolong. Even though they had reconciled professionally, she had no intention of being outshone by her colleague and was determined to demonstrate her utmost capabilities.

“Definitely,” Zhang Xiaolong acknowledged, understanding her sentiment. “While we have more Beauty Preserving Grass than the fruit, it's still insufficient for production. Moreover, I'm still contemplating whether to release the Injury Medicine at all.”

“Why not?” Yang Jingjing wondered. With such an effective medicine at hand, why wouldn't they manufacture it?