Chapter 68

[unexpected signs chapter 68]

It's still a while before the official release of folding paper on July 10. Cheng Xia is full of expectations, but the official publicity hasn't come out yet. He's worried about any changes, and even his parents don't dare to say in advance.

In the next few days, Cheng Xia continued to focus on filming with the lost crew. Director Zhu's requirements are very strict. Every shot has to be shot repeatedly several times. Cheng Xia has learned a lot of techniques and details of expression management in the process of constant polishing.

Because Pei Shaoyan buys snacks for the crew every day, Cheng Xia is very popular with the crew. He is the youngest in the whole play, and all the people who play opposite him are seniors. He doesn't deliberately embarrass him as a newcomer. What's more, Cheng Xia himself works very hard, recites the script thoroughly, and politely asks the director if he doesn't understand the script. The frequency of NG is also small. Director Zhu likes him very much and teaches him as an apprentice.

At the end of June, Linghu TV and the folding paper troupe jointly publicized for the first time and released the poster of "the folding paper will be put on file and broadcast exclusively on Linghu TV on July 10". As soon as the poster was published, the fan of the original novel ran around excitedly, and the original author lemon grass teacher also cooperated with the publicity. But the number of novel fans must be limited, and this wave of publicity has not set off any splash in the circle.

The vice presidents in charge of purchasing on the other three platforms know the news and are all watching jokes in the dark? For a well-known online drama, it's just adding insult to injury!

Where on earth did he get his confidence and confidence?

In the fierce fight of TV series in the summer vacation next month, Pei Shaoze will definitely become "compensate Shaoze", and even lose his underwear!

***

Tianxuan group, in the office of vice president.

Seeing the news, Cui Jue couldn't help but raise a smile and said carelessly: "it's true that a newborn calf is not afraid of tigers. He smashed 10 million yuan to invest in an online play and chose Linghu, a platform with low traffic. He certainly can't recover the cost. At the beginning, he insisted that Tianxuan should be divided into three groups, and the three groups should be responsible for their own profits and losses. If the financial report of group C was too ugly at the end of the year shareholders' meeting, I would be very curious about how he would explain to the shareholders at that time. "

The deputy director of the finance department was about to smile: "Mr. Cui, our immortal drama" jinghuashuiyue "was also released on July 10, which was the same day as their campus drama《 The cast of the movie is all the first-line movie stars and empresses. The broadcast volume of that day will surely turn their folding paper into a piece of cake. "

Cui Jue picked up a cup of tea and said, "Pei Shaoze is young after all. Does he think it's so easy to be an investor? He is the eldest son of Pei Dong. Pei Dong is used to his foolishness. Young people always have to fall a few somersaults to learn a lesson. "

When a man speaks, a pair of elders talk about the gentle tone of the younger generation, but the sharp color in his eyes can't hide from his confidants.

Cui Jue is one of the three senior members of Tianxuan. He founded Tianxuan group with Pei Sheng. He always believed that Tianxuan's success in the industry depended on his unique vision when he was young. Tianxuan's current first-line stars are almost all discovered by him. Another vice president, Yang Mingwei, is a good man who only manages personnel and internal affairs. The company's business development, as well as star training, are all his hands!

Without him, Cui would never have Tianxuan today.

Why does Pei Shaoze take over boss Ren Tianxuan? With Pei Sheng's blood on him?

In the past, Pei Shaoze's style was very bad. He was fooling around with a group of rich second-generation people every day. Cui Jue never paid attention to Pei Shaoze's successor. In his opinion, he was a dandy who couldn't support the wall with mud. When Pei announced his abdication and handed over the group to his son, Cui decided to seize the power. He kept a low profile and secretly transferred assets. Pei Shaoze did not come to the company at all during that time and did not know his little moves.

Later, I don't know why, Pei Shaoze suddenly changed his personality, ran to the company's general meeting, and put forward some "grouping plan". Although everyone said that Pei Shaoze had become serious and progressive, Cui never thought that this young rich second generation would pose any threat to him.

As he said, young people, if they fall a few more somersaults, they will know that this business is not easy to mix.

He just sits by and watches plays. Group C has invested 20 million yuan in two plays this year. The year-end financial report is Tian Xuan's annual drama. He is happy to see the shareholders lose trust in Pei Shaoze, so that he can carry out his next plan.

***

Top floor president office.

Pei Shaoze opened his laptop, looked at the microblog and asked, "after the announcement of the publicity poster, what did the colleagues in group C say?" Due to the group's year-end bonus interest linked, other brokers are also concerned about this play of Pei zongtou.

Zhang Fan, as an assistant, is also Pei Shaoze's "eyes" and "ears", and has been helping Pei to keep an eye on the company's internal trends. Listening to the boss's question, he immediately replied, "we all think that our schedule is too bad this time. Folding paper just collides with the big IP immortal drama cast by Vice President Cui last year. Jinghuashuiyue is partnered by Zhao Xinghe, the elder brother of Tianxuan alpha, and Lin Ruoxi, the elder sister of Omega. The special effects alone cost tens of millions, and the broadcasting platform is the exclusive promotion of bear TV, The flow of foldable paper can't compare with them at all. It's likely to be reduced to dregs in seconds... "

Pei Shaoze light way: "not bad luck, this is my intentional arrangement."

Zhang Fan's eyes widened slightly: "did you deliberately choose July 10th?"

Pei Shaoze looked calm: "well, on the same day, the traffic at the beginning of the show will certainly flow to their immortal swordsman drama, and our drama will not receive too much attention. However, their play is ahead of demand mode. It costs 2 yuan per episode, and the number of episodes reaches 60. It's long and abusive. When they begin to abuse their hearts and lungs and make the audience sad, our play is just getting better and better. It can cure the audience who are abused and crying by Xianxia drama. When you see it, it's only 50 cents a episode. If it's you, how would you choose? "

Zhang Fan subconsciously replied: "if I saw a sadistic drama and feel uncomfortable, I will definitely find a sweet drama to adjust my mood." Speaking of this, he suddenly understood Pei Shaoze's idea: "Mr. Pei, you choose to release at the same time. Do you want to use that drama to boost our folding paper?"

Pei Shaoze had a slight smile in his eyes: "publicity is not only effective by throwing money. But also the weather, location, people and, as well as peer foil

There is a saying: all rely on peer foil.

Pei Shaoze studied all the dramas of the same period on major platforms for the purpose of scheduling folding paper July 10 is the best date he determined after several days of calculation. On Linghu TV's side, although the scale of the platform only ranks fourth in the country, small platforms also have advantages. Many things are easier to discuss, including scheduling. They listened to Pei Shaoze's opinions.

Pei Shaoze looked at Zhang Fan and asked, "is there any action from vice president Cui?"

Zhang Fan said: "Vice President Cui attaches great importance to the drama" jinghuashuiyue ", and has spent a lot of publicity money. Today's hot search is" jinghuashuiyue "fixed on July 10. The drama has two traffic stars, Zhao Xinghe and Lin Ruoxi. Coupled with the hard publicity in the early stage, the ratings will certainly not be poor."

Thank you, vice president Cui. At that time, there will certainly be a large number of audiences who have been tortured and cried by their fairy drama to find sweet drama to heal their injured hearts. Folding paper can just take advantage of their small fire, when the time comes to find some storytellers, cut videos, spread everywhere, and save publicity costs.

As for vice president Cui seizing power in the later period of the original work and killing Pei Shaoyan, now Pei Shaoze is in charge of Tianxuan, of course, he will not allow the company to fall into the hands of others. He will protect his brother.

He believed that the old fox would soon show his feet.

***

On July 2, the official blog of folding paper released a one minute promotional video.

The editing company Pei Shaoze was looking for was very powerful. The one minute promotional video not only aroused the audience's appetite, but also showed the fresh, natural and aesthetic shooting style of the play.

Readers of the novel scrambled to forward, and many passers-by who were watching also left a message saying: "it's too beautiful. The scenery is comparable to animation!"“ Just look at the preview. It's very well made! "“ I was shocked by the snow. Was it taken in the air by UAV? What a spectacle

Many netizens also questioned: "perhaps the essence of the whole drama is cut into these 1 minutes?"

"The preview can't count. I don't believe in the acting skills of the two newcomers. I'd better watch the main film."

Cheng Xia cooperated with the crew's propaganda and personally forwarded the microblog: "at 8 p.m. on July 10, I'm waiting for you on Linghu TV. I'll see you all together[ Come on] [come on] "

After microblogging, many passers-by who are looking forward to the show say they will watch it. However, some passers-by and the water army left a message for him to play Xu Ziyang some time ago, sarcastically saying, "OK, I'll watch it and see how you roll over."

"How did you get the part of the play? As soon as he came out, he played the leading role. As expected, the background is not simple! "

"After all, Cheng Xia is Omega who can fight against alpha police. Isn't he the most powerful one?"

"The missing trace is not finished yet? In the face of this kind of capital into the actor, director Zhu estimated that every day in the hair

"The 12 episode drama was filmed for a month, but it's not that some people's acting skills are too bad. Director Zhu has no choice but to teach them hand in hand."

Cheng Xia didn't look at these sarcastic comments.

He put away his microblog and told his parents the good news that his play would be released. Cheng Xia's parents are even more excited than New Year's day. They bought several jin of peanuts and melon seeds in advance, downloaded Linghu TV, and are ready to catch up with their son's play on TV.

July 7, the last three days before the release of folding paper.

The official blog and the microblog of the platform also launched propaganda. This propaganda video clips some of Cheng Xia's and Shen Kai's opponent's plays. The simple scenes are walking side by side, or smiling at each other. The aesthetic style of the painting fills the expectations of the original work powder in an instant!

Pei Shaoze let the propaganda department spend some money, focusing on some micro blog big V of "campus drama recommendation". These big V fans are numerous, and most of the fans who pay attention to them are really willing to pursue the drama, which can be said to be "accurate positioning of customer groups", and the recommendation effect is immediate.

Sure enough, after several rounds of forwarding, the popularity of folding paper has gradually increased. Although it can't compare with the summer vacation IP dramas that spend a lot of money on hot search, in the circle of campus dramas, we all know that Linghu TV will have such a drama this summer vacation.

This is also the first time that folding paper TV series has been concerned by netizens outside the original readers.

This part of netizens, some curious to buy a novel to see, think the novel plot is good, began to look forward to TV series. Some people are attracted by Shen Kai's and Cheng Xia's beauty and the aesthetic painting style in the promotional film. They turn on Linghu TV and pay attention to the upcoming folding paper.

July 9, just one day before the release.

Linghu TV paid attention to the number of members of folding paper, which is only 100000.

At the same time, due to the hot search for publicity and the first-line traffic, stars bring their own fans, which are also broadcast tomorrow, and people's attention has exceeded 5 million. This data comparison is really... Cruel.

Folding paper only costs 5 yuan to buy the whole play. Even if you buy it all, the final income is only 500000 yuan!

With a sad face, President Liu sent a message to Pei Shaoze: "Mr. Pei, do you want to invest more money in publicity? Seeing that the play will be broadcast tomorrow, even on our platform, we can't bear to watch the 100000 degree of attention.... "

Pei Shaoze was calm: "no hurry. After tomorrow's broadcast, the front page of the video website will be closed and pushed, and it will be more popular. What's more, a lot of viewers who follow the drama don't necessarily pay attention to the button, they just turn on the video to watch the drama after the time, which can't be ignored. "

Mr. Liu sent a row of wry smile: "I tell you the truth, the effect of Linghu TV home page is also very limited. You've invested 10 million, and you have to be prepared not to get back. However, you're still young. It's very good that the first play can be broadcast smoothly. Many young investors spend money to invest in the play. At last, because of various reasons, the play is stillborn and can't be released! "

Pei Shaoze

Mr. Liu has already begun to comfort him that the play is going to be a dead end.

Next door, 5 million people have paid attention to it before it's broadcast. Folding paper has only 100000 people's attention. The data really can't be compared.

But they seem to forget that most of the "pre order" summer IP dramas are just "members can spend money and watch the finale ahead of time", while the fattening party and the large-scale "free party" who don't mind delaying watching for a week can still watch them without spending money. However, "folding paper" is a separate account mode. Within the half year protection period stipulated in the contract, if you want to see this play, you must go to Linghu TV to buy it.

Copyright protection in this world is very good. There is no website for pirated videos. That means that once "folding paper" gets popular, in the next half a year, people who like campus drama will come to Linghu TV to buy it for 5 yuan and 20 episodes. It's not expensive, and people who really like it can afford it.

It's a long-term revenue process.

How many days has it just started? Of course, those IP dramas that invest hundreds of millions of dollars are all top stars in the circle.

But in the long run? Pei Shaoze firmly believes that this play will not only help Cheng Xia become famous, but also make him and Linghu TV make a lot of money.