Chapter 70

[unexpected signs chapter 70]

The fight of summer vacation stalls officially started in mid July, and major domestic video broadcasting platforms and film and television forums are paying attention to the achievements.

"Jinghuashuiyue" successfully took the first place in the broadcast volume after the third day of broadcasting, followed by the workplace drama "investment elite" and science fiction big IP drama "gene plan". The stars of several plays are front-line actors with their own enthusiasm.

Of course, many of the hundreds of millions of plays are generated by repeated clicks, which is well known by people in the circle.

But it's much better than folding paper, which has less than 10 million plays.

It's also a play produced by Tianxuan, "folding paper" ranks in the top ten, but it's the worst one invested by Tianxuan. The vice presidents of several video platforms who talked with PEI Shaoze are also watching jokes and even gloating.

Mr. Pei's first investment turned out to be a "total loss", miserable!

The first week passed quickly, and the major video websites scrambled to open "member advanced VOD".

Most of these IP dramas are more than 40 episodes in length, and they are updated by two episodes a day or four episodes a week. If you are willing to spend money to "ahead of demand", you can watch more episodes in advance than others, usually for two yuan a episode.

When "jinghuashuiyue" is on demand, the plot is just stuck in the stage when the two protagonists are in favor of each other. Of course, star fans are willing to spend money to support their idols. However, there are still a large number of fans who don't know how to read data and click. They are just idle watching the play to pass the time. Do they have to spend money on demand when they are full of members? Of course, we are not happy.

According to Pei Shaoze's estimation from the number of bullet screens and official hits, the audience's payment rate of the top three dramas is less than 30%, and a large number of fattening and finishing parties are not willing to spend money to watch them in advance. Want to see what's behind, just wait two weeks?

Folding paper is also in the tenth episode, but the plot is very subtle——

Pei Shaoze let the clip just block the plot in the key node of "Qin Nian went to the hospital for examination and found that he differentiated into Omega"!

Cheng Xia's play was particularly brilliant. When he was auditioning, it was this play that moved the director and the original author.

He thought he was an alpha teenager, and suddenly realized that Omega pheromone appeared in his body. At first, he joked with the doctor, thinking that the doctor had made a mistake. When he saw the examination report, the teenager's eyes widened slightly. It didn't matter on the surface, but his heart was very tangled and struggling. After the doctor and his sister went out, Qin Nian, who dropped his eyelashes in a daze, was particularly distressing.

Subsequently, Linghu TV announced the way to watch the drama behind folding paper.

Actually, it's not the members' advance demand, but the box office split, which is similar to the buyout mode of online movies.

In other words, if you want to watch the later plays, you must pay for them. As long as you buy them, you can watch the plays at any time by logging in Linghu TV with this ID. If you really want to fatten up, you have to wait for half a year to pass the "film and television copyright protection period" before you can watch it for free.

Waiting half a year is not the same as waiting two weeks!

VOD ahead of time is to spend money to watch it ahead of time, and to watch it after two weeks without spending money.

But "folding paper" is different - you don't spend money, you can't see the follow-up!

After discovering Pei Shaoze's "Sao operation", several other video platforms are about to laugh to death. They think that Mr. Pei can share a million yuan at the box office this time. Even if he is a bull, they still use Pei Shaoze's unexpected account sharing mode as a joke after dinner.

Folding paper official blog and Linghu TV official blog were inundated by negative comments at the same time. These water army unified caliber and were all scolding: "I think money is crazy!"“ Do you want people to pay for broken network dramas? "“ He who spends money is a fool

Pei Shaoze looked at a large number of negative comments and looked calm. He knew who hired the Navy.

The next night, after the eleventh and twelfth episodes were released, we were surprised to find that one episode only cost 50 cents!

Fifty cents?! You need a piece of steamed stuffed bun to buy on the roadside. In the era of price inflation, things calculated by "gross" are very rare. It's like a jump sale. The price is so low. You can see how sad the crew is.

As a result, a lot of audiences have such psychology——

"It's only 50 cents. Do you want to buy it? The price is quite conscientious. "

"This play is really cute. It's distressing for Qin Nian. Buy it and support the new people!"

"If you don't buy it, you can't see it, and there's no piracy on the Internet. Let's wait and see for a while, and then make a decision after seeing the evaluation of the buyer. "

"After you buy it, you can lend your account number to your classmates. It only costs 5 yuan to buy a complete play. It's a good deal!"

That night, Cheng Xia fidgeted in front of the computer.

He paid his own subscription to the play, which was a modest contribution to the crew. Of course, his relatives and friends are willing to spend money to support the show - but are netizens willing to spend money on it? Even an episode costs 50 cents?

In case the payment rate is too low and brother Pei loses money, will it be difficult for the company to explain?

He started the eleventh episode with a nervous mood.

Sure enough, the barrage is much less than the previous free episodes, but netizens are very cute, and they punch in one after another and say, "I'm also a local tyrant with 50 cents!"“ It cost fifty cents to punch in! "“ Such a lovely year of Qin is worth five cents for me... "

For a time, the topic of "fifty cents can't buy, lose, and be cheated" became popular in the comment area!

Cheng Xia was startled just by the messages. In the 11th episode, the tallest building left more than 1000 messages. All of them were netizens who left comments after reading them. Among them, there was even a black pink message: "I spent 50 cents to see Cheng Xia's car overturn, but why didn't he overturn?"

Cheng Xia

Then you are also very black like true love powder, actually willing to spend 5 cents for me.

Most of the people who have seen the play leave a message saying: "good looking, continue to buy tomorrow!"“ It's only one yuan for two episodes. It's worth the price to see the scenery. "“ The plot doesn't inject water. It's easy and funny. It's really excellent that the online drama can be made like this. "“ Qin Nian is handsome, lovely and distressing. Ah, I want to blow Cheng Xia! "“ Shen Kai's acting is also good. Lu Fengyang is so funny that he wants to get in and hit him! "

According to Pei Shaoze's suggestion, Linghu TV has revised its scoring system. One of the items is the user rating after the purchase, so as to prevent competitors from hiring large-scale water army to brush down the stars. Today, this scoring system also shows an advantage: passers-by who didn't buy it can't score the play, and more than 95% of the audience who bought it scored five stars, The remaining 5% of the more critical audience also played four stars!

People who are still on the lookout find that all the people who buy them are five stars? That must look good. I'll buy it, too!

As a result, the purchase rate began to rise slowly

The next morning, Mr. Liu called Pei Shaoze. He was so excited that he said incoherently: "Mr. Pei, the payment rate of our folding paper is very high! The user retention rate from the first episode to the tenth episode is 80%, while the payment rate of the remaining users is as high as 70%! Less than 70% of the 24-hour paid users, and the data in the background has been increasing! "

Pei Shaoze said: "yes, wait a minute, there will be a turnaround."

Liu zongleng: "wait for what?"

Pei Shaoze said: "when the" jinghuashuiyue "side begins to abuse, I will publicize how sweet folding paper is."

General manager Liu

He found for the first time that Pei Shaoze was young and his means were very sophisticated!

Day nine.

As everyone is scrambling for traffic during the summer holiday season, "jinghuashuiyue" broadcasts 2 episodes every Tuesday to Saturday, and stops on Monday and Sunday, that is, 10 episodes every week, lasting for 6 weeks. It doesn't end until the end of the summer vacation in late August.

The main theme of the play is the sadistic route. At the beginning, the two protagonists only had ten episodes of sweetness. Just after they had finished their mutual talks, the man was set up and killed the female master. At the same time, the female master also misunderstood that it was the man's father who killed her family that made her homeless and adopted by the master.

Two people from the loving couple into a moment of endless enemies.

The woman broke down and cried, stabbing the man, pushing the innocent man into the abyss

The audience is going crazy. After all, the two leading actors are first-line stars, and their acting skills are still online. They cry bitterly in the play, and the audience who follow the play also cry. Some of them can't sleep after crying, so they go to other plays.

Abused, of course, to find a cure drama. At the same time, it seems that none of the workplace, science fiction or martial arts crime solvers are cured enough. On the contrary, Linghu TV has a folding paper, which is said to be a sweet and sweet play?

We searched the folding paper and found that guanbo was very serious and changed a poster every day. The little brother on the poster was very handsome!

At this time, a large number of audience comments suddenly appeared on Weibo: "fifty cents can't buy it at a loss. The warm campus drama folding paper is really a clear stream of summer holidays."“ I'm also chasing it. Qinian is so cute, @ Cheng Xia is a new comer with great acting skills. I'm going to be Cheng Xia's sister from now on. "“ The folding paper is well made. It's not so messy. It's easy and lovely. It's close to life. I feel warm after watching it. "

These are not the water Army bought by Pei Shaoze, but the spontaneous feelings of netizens.

There is a gap between the two. You suddenly find that you are really tired of watching the dog blood sadistic love dramas that you killed my family and I stabbed your master. You have to suffer a lot when you watch a drama. It's painful to see the misunderstandings.

Isn't it sweet to watch a sweet play? Why do you want to find the guilty!

Due to the delay of the plot, the broadcast volume of Jinghua Shuiyue began to decline. After removing the data of Shuijun brush, it was not good-looking.

On July 20, in the broadcast volume list, jinghuashuiyue, which always ranked first, was scolded for hot search because of negative comments such as plot bug, stage props and embarrassing special effects. Although Cui Jue quickly spent money to remove the hot search, the negative comments that "the film's remuneration was given to the stars, the shooting was shoddy, and the plot was old-fashioned and abusive" could not be suppressed.

Even if he let the Navy crazy brush five stars, there are still a large number of audience mercilessly played a star, two star score, all said: "too bloody, female owner is just like IQ offline!"“ Bored to death silly white sweet, misunderstanding and don't explain, because a misunderstanding stab a lover, this mother also call love? "

At the same time, one of the leading actors in the workplace drama "investment elite" has a scandal about his private life, which leads to the involvement of the whole cast《 Gene project was not set strictly enough and was called by some real Xueba netizens.

... it's a good match.

On July 21, foldable paper, which has a good reputation, ushered in the grand finale.

Netizens can't believe it: "isn't it just started? How can it be finished quickly?"“ The publicity of this play is really awesome. I know that there are many fattening parties and finishing parties. Do you want to broadcast it as soon as possible and have a finishing effect“ How can I have a strange premonition that in the summer vacation, there will be a fight between immortals, and in the end it will be our little origami who will reap profits? "

Pei Shaoze really thinks so. Many people like to fatten up and watch it at the end《 Folding paper is not an abusive drama with ups and downs, nor a big IP drama that needs to drag time to improve its popularity, but a short campus drama that is warm and healing. Only when it is finished as soon as possible and scored, can it attract a large number of ending parties to buy the drama.

At a time when the audience is upset by the immortal drama, greasy by the routine of workplace drama, and short of drama due to the special effects Waterloo of science fiction film.

The folding paper is just over.

The score of the end of the series went up. The audience who followed the series didn't modify the five-star rating, and the audience who came behind also scored five-star and four-star scores, so that folding paper actually rushed to the top of the summer TV series rating list on the day of the end!

This "corner overtaking" operation once again shocked the other crew!

Other dramas are playing slowly for the sake of topic. Because the plot of "folding paper" is relatively short, it ends ahead of time, and jumps to the top of the scoring list, with a finishing score of 9.5. Although there are only more than 5000 scoring people at present, it's all the scoring after purchase. The evaluation of real gold and silver is much higher than that of dramas that can be watched for free!

Cui Jue suddenly felt something bad.

On the day of the finale, "folding paper" reached the top five. The three platforms that talked with PEI Shaoze about the collapse also had a bad feeling - the score of the play was really too high. The score of 9.5 was the level of "masterpiece of the year"!

With a high score, it will naturally attract new audiences to come and see with curiosity.

And the "audience retention rate" of this play is really strong. The whole play has a bright rhythm, warm style and no thunder points. After watching the first ten free episodes, most of them will like the handsome and lovely Qinian performed by Cheng Xia or Lu Fengyang played by Shen Kai, who is a ruffian and a middle two. Then they will go all the way to the end and feel sorry for Qinian's hard work, I'm sad for my childhood secret love in high school and happy for their common growth.

The picture of origami in Qin Nian's play was edited by a micro blog big V and made into a relaxed and cheerful Video: "learning origami with Qin Nian, I have to say @ Cheng xiatai 6, I see this play has learned origami, roses, small animals, paper airplanes, paper boats, paper towers!"

In the video, the boy's hands are as flexible as magic. White slender fingertips quickly fold paper, soon completed a lovely origami works. The official foldable paper Expo cooperated with the publicity and released a gag of Cheng Xia's origami on the set: "we Cheng Xia folded it on the spot. It's not a quick shot. He really can origami @ Cheng Xia."

Cheng Xia, who didn't change her school uniform or make-up, only wore a simple white T-shirt and jeans and sat on a stool folding paper seriously. The plain faced teenager greets the camera, holding a newly folded paper rabbit in his hand, smiling brightly.

——It really hit the heart of the audience!

For a time, the topic of origami in the year of Qin was hot!

Because the blogger @ Qin Nian's actor Cheng Xia, Cheng Xia's Weibo fans soared to 3 million in an instant. Cheng Xia opened the Weibo and looked at the terrible number of new fans. He couldn't believe it and rubbed his eyes: "sister Yan, did I count a zero wrong?"

Zhou Yan excitedly hugged the little girl: "you are right, Cheng Xia, you are really red!"

Pei Shaoze looks at the data of Cheng Xia's microblog and gently raises his lips.

He arranged the big V on Weibo, and the editing was also made in advance by the propaganda side. Taking advantage of the heat of the end of folding paper, he sent the young boy who played with origami in the play to the hot search.

Cheng Xia did a lot of hard work to learn origami at the beginning. Now, by cutting out these clips, the audience can feel the new man's efforts and intentions. In addition, the crew released the highlights of Cheng Xia's origami on the spot. The young man's hands flipped flexibly and quickly folded the white paper into various shapes. The highlights of just a few seconds were rushed forward, and the powder absorbing ability was first-class!

Then, up master, who has more than a million fans in station a, edited a video of "foldable paper" to cut out the snow scenery, tree lined path, flower bed Park, mountain path, etc. in the play and make it into a "tourism propaganda film", which also corresponded each scenic spot with the real scenic spot.

This video clip has been broadcast for more than one million times in a short period of time, and has been one of the top ten hits on the home page of station A. It has also led a group of viewers to go to Linghu TV to see how beautiful the scenery of folding paper is. Then, not surprisingly, the audience who came to see the scenery was attracted by the well-made online drama. They watched the episode with relish. When they saw the eleventh episode, they found that the episode was only 50 cents and immediately bought it.

……

buy whatever you want.

Things are getting out of hand.

After the folding paper is finished, the heat is rising every day instead of decreasing!

End of the first day, origami of the Qin Dynasty; The second day after the end of a station up main clip of tourism video was forwarded everywhere, attracted a wave of traffic; On the third day after the wedding, a couple of newly married Ao's wedding photos in the "folding paper finale shooting place" attracted a lot of attention on Weibo, and even many people decided to go to the mall to punch in and take photos. The mall where Qin Nian and Lu Fengyang hugged and smile became a Mecca for online dating.

The fourth day, a little public soap, "little adorable paper", which was released by WeChat official account, was a great skill to introduce the whole drama. It also put some beautiful stills.

For a moment, "go and see it", "I've seen it, it's really good-looking", "although I'm new, my acting skills are all online", "a rare high-quality online play", "I can play five stars in this play, and I can see the intention of the crew", "folded paper shooting is very sincere, I hope other crew can also do it with such intention"

The circle of friends began to see a large number of netizens spontaneously write down the praise.

No matter how terrible the water army is, it can't be compared with "tap water".

No matter how much money is spent on publicity, it can't compare with the crazy Amway in the circle of friends after word-of-mouth.

With the high score of 9.5 and the spontaneous publicity of netizens, folding paper, which finished the fifth day, surpassed the first three IP dramas. With unexpected dark horse posture, it made a strong counterattack and rushed to the first place on the summer vacation broadcast ranking list!