Chapter 324： : Can’t sell because it’s too cheap

That's the good thing about being a hands-off shopkeeper. If you have any ideas, just let the people below do it. You don't need to do it yourself at all.

She believes that Xiao San will do a good job in the following matters such as building a winery and recruiting workers, and she only needs to teach him the methods of brewing beer and sterilizing and preserving it.

With Xiao San’s efficiency, I believe the first batch of fresh beer will be brewed in less than half a month.

But, who should I find as an agent?

She does not plan to do retail, but wants to wholesale directly to wine merchants, but there needs to be an agent in the middle.

Just when Shen Yizhi was thinking about this matter, Xie Zhenlin came to the door, and it happened to be about beer.

When he drank a new type of beer at the banquet that day, he was a little unaccustomed to it at first, but after the maid's guidance, he discovered the correct way to drink beer and experienced the fun of drinking beer!

This kind of wine is perfect when paired with stir-fried cold vegetables or braised prawns.

After learning that this was a new wine brewed in the villa, he immediately saw business opportunities in it. But the idea was not very mature at the time, and he began to think about it carefully after returning.

The previous mooncake cooperation was his first time and he had little experience. The reason why the mooncakes sold so well was entirely because the mooncakes themselves were delicious.

So this time he planned to come up with a more mature charter so that he would have more confidence when discussing cooperation with Shen Yizhi.

After a brief exchange of greetings, Xie Zhenlin explained his purpose, then took out the plan he made and handed it over with both hands.

Shen Yizhi took it and flipped through it. The sales plan was quite detailed, and it could be seen that it was carefully thought out.

"This beer does not need to be stored for a long time like liquor. Instead, the fresher it is, the better it tastes, so the cost will be much lower. I plan to take the civilian route. The unit price of a bottle cannot exceed five cents. If you buy wine from me, I can sell it to you for three cents a bottle.

"The accounts are settled once a month. If you have no problem, you can go to Xiao San to sign the deed now. But it will take about half a month for the goods to be shipped."

Shen Yizhi didn't like to hide things, so he spoke directly. If he could accept it, he would cooperate, and if he didn't, he would pull him down.

Xie Zhenlin didn’t expect the matter to be negotiated so smoothly. He was very happy and said, “No problem!”

After returning to the city, Xie Zhenlin went straight to Zuixiao Residence and entered a private room on the third floor.

This is the rest room belonging to the owner Zheng Tao, and is not open to the public on weekdays.

Arriving at the door, Xie Zhenlin put away the excited expression on his face before pushing the door open and entering.

Zheng Tao was drinking a cup of tea. When he saw him, his eyebrows moved. Shi Shiran put down the tea cup and asked, "How was the talk?"

Xie Zhenlin tilted his face in an awkward manner, "What do you think?"

“Is it done?” Although it was a question, the tone was calm.

Xie Zhenlin glanced at him. This guy really thought he didn't know his virtues and was pretending to be serious in front of him.

"Well, if I take action, it won't be easy to get it? But the goods will have to wait until half a month to get it."

 Half a month passed, and the villa had changed a lot. When Xie Zhenlin came back, he had to sigh that the construction speed was really unusually fast.

This time, there were several carriages pulling goods behind him, and Xiao Er took him directly to the brewery.

Xie Zhenlin went in and walked around, looking at the newly brewed beer.

The color is light, clear and transparent. After drinking a large glass of it, just one word, cool! If it can be chilled, the taste will be even better.

The last drink he drank at the banquet was iced.

After confirming that the goods were OK, Xie Zhenlin asked the following boys to carry the boxes of bottled beer to the carriage.

These wine bottles are all identical porcelain bottles. Shen Yizhi had the masters of the ceramics factory fire them according to the molds drawn from the beer bottles in his previous life.

The porcelain bottle has the words "Mingyue Villa Brewery" written on it, as well as a bright moon logo.

I also painted a small painting of a spring flowing under the moon, which is a bit poetic.

Xie Zhenlin enthusiastically transported the wine back and handed it to Zheng Tao to sell, waiting to receive the money.

However, the imagination is beautiful, but the reality is that the sales of beer in Zuixiaoju is not good. Let alone reach the popularity of mooncakes before, even ordinary wine sells better than it.

Zuixiaoju’s daily customer flow is considerable, but three days have passed and a total of few cases of beer have not been sold.

Xie Zhenlin and Zheng Tao met again in the elegant room to discuss the matter.

“That shouldn’t be the case. Beer is so cheap and tastes great, so why can’t it be sold?”

Xie Zhenlin scratched his chin and walked around the room.

Zheng Tao suddenly stopped him: "Wait, what did you just say?"

“Why can’t the beer be sold?”

“No, the previous sentence.”

“…tastes very good.”

“No, let’s go to the next sentence.”

"Very cheap?"

Zheng Tao punched his fist: "I know the reason."

“What is it?”

“Beer is too cheap.”

Xie Zhenlin’s jaw dropped, with an expression of “You’re kidding me” on his face.

Zheng Tao glanced at him, "Our Zuixiaoju is the most upscale restaurant in the entire Langcheng. The guests who come here are all rich or expensive. No matter how poor they are, their families are not short of money. A table of 'Gao Sheng' costs 88 taels of silver. The 'unparalleled wealth' costs 188 taels of silver, the 'No. 1 Scholar's Banquet' costs 388 taels of silver, and the matching wines are also dozens of taels per bottle, and some are calculated by the glass, with a cup costing 5 taels of silver.

“You think, can your beer costing five cents a bottle attract those people’s attention?”

Xie Zhenlin was also a dandy who grew up in a rich family, so he reacted immediately after hearing what he said.

Zheng Tao continued: "The beer tastes very good, but many of the guests who come to the store are for dinner. What do the guests think when they order a bottle of beer for five cents? So many people may just ignore it when they see the price. It’s gone. The ones sold are probably bought by people who like early adopters. How about we adjust the price?”

Xie Zhenlin's heart beat for a moment, but thinking of Shen Yizhi's words, he still shook his head firmly, "No, Master Shen said that a bottle can only be sold for five cents at most. If we increase the price without authorization, isn't that a breach of trust? She will definitely not do it in the future. Will you cooperate with me again? It’s not worth it, it’s not worth it.”

Zheng Tao also thought about it. It was not cost-effective to abandon a cooperative partner like Master Shen for the sake of short-term interests.

"The beer you sold me, I will continue to sell it in the store, and it will always be sold. As for you, you can try it in those small pubs and restaurants."

"OK."

Xie Zhenlin’s heart, which had been greatly shocked, came to life again, and he walked out with great energy, the wind blowing under his feet.

Shen Yizhi’s original positioning of beer was to be affordable and friendly to the people, but Xie Zhenlin is now on the right track.