Chapter 157
Inside the conference room.
An YanKun's face was extremely ugly.
He seemed to still not have reacted that this was originally his meeting to lead everything, but now how did it become controlled by An Nuan.
At the moment when Meng Qiming stood on the podium but had not yet spoken, An Nuan asked, "Vice President, the other managers not involved in the weak indicator targets, there is no need to waste their time in the meeting, affecting their work efficiency."
An YanKun's face was black, and at this moment he also had nothing to say.
After all, since it was not related to them, forcing them to attend the meeting was just wasting their time.
Seeing An YanKun did not speak, An Nuan took it as his tacit consent.
She called those managers and center managers not involved in the weak indicator targets to leave the conference room, before letting Meng Qiming report on the current Guangming Building project.
After all the reports were finished.
An Nuan asked, "Vice President, do you have any suggestions?"
An YanKun was obviously stumped by the question now.
The purpose of his weekly meetings like this was just to enjoy the feeling of having people report work to him, then use his authority to criticize some indicators that were not doing well. He had never thought about taking the initiative to go manage the implementation work at the grassroots level. Now being suddenly asked like this by An Nuan, it was obvious he was somewhat at a loss for words.
The conference room became awkward.
Because they were all waiting for An YanKun's answer, and because An YanKun did not answer, it had become somewhat silent.
For a time.
The atmosphere was stiffened to the extreme.
An YanKun's face was also extremely ugly.
After a long time.
After this, An YanKun probably would not casually call sales department meetings again.
She turned back and said to the remaining managers and center managers, "I will try to compress the meeting time as much as possible, to leave more time for you all to work. Meng Qiming, please stay behind for a bit; everyone else is dismissed."
"Yes." Everyone left.
The moment they left, you could clearly see the excitement in their eyes.
It was well known that meetings really occupied the biggest portion of their working time as the greatest culprit. Once meeting time was reduced, work efficiency would increase exponentially.
After everyone else left.
An Nuan said to Meng Qiming, "I originally wanted to arrange the project work at the afternoon meeting, but since we happen to have time now, let me first tell you my thoughts. After hearing it, you make arrangements, and in the afternoon we'll confirm task assignments."
"Yes." Meng Qiming nodded.
An Nuan discussed and deliberated the preliminary plans she had come up with, confirming the initial scheme with Meng Qiming.
At 2pm.
An Nuan called together all personnel involved in the Guangming Building project for a meeting.
"As usual, keep it short. The meeting time is half an hour, Secretary Luo do the countdown." An Nuan did not waste time and was always direct to the point.
Her style of thunderous action gave people an extremely good impression.
Moreover, her meetings were always full of substantial content. Everyone had to be fully concentrated, otherwise missing one or two seconds could mean overlooking important key points.
An Nuan spoke, "Yesterday I went to Guangming Building for an on-site inspection. The problems that exist are the three points Meng Qiming mentioned: the subway station stop cancellation, luxury brands being unwilling to open stores, and high rents. Now we need to resolve these one by one. First, the subway station stop cancellation actually cannot become an important reason for us not attracting traffic. After all, our original positioning was for a high-end luxury shopping mall, so people who come to this kind of mall basically would not take the subway. So we don't need to consider this point. That leaves two problems, but in fact the most important one is just one - unable to attract brands.
"There are many reasons for being unable to attract brands, but speaking most directly there is only one, which is brands worrying about sales volume of their goods. So ultimately, what we need now is how to help brands sell their products, how to increase the sales volume of our mall. This is what we need to clarify and discuss today."
Everyone listened attentively and carefully.
An Nuan did not keep them guessing and said, "For this issue, I've already come up with some marketing plans. Of course they're not yet mature and need everyone's input. I'll first throw out some ideas to start things off. First, build momentum for the mall. After the mall was constructed, other than initial promotions it did not do a good job of creating buzz for the mall. Brands cannot see the value of our mall, so of course they won't open stores in our building. So the first step is to invest in advertising. Second, confirm 3-5 luxury brands, and give them rental discounts or profit-sharing agreements to attract them to open stores, using their brand power to attract other brands to follow suit. Third, use e-commerce platforms for traffic. Treat Guangming Building like a large e-commerce marketplace, providing a convenient shopping channel for high-end consumers!"