Chapter 200： fuel the flames

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Xu Ang had dinner with them, and Hendry and his colleagues naturally would not refuse.

Shengxin's barristers put it bluntly, their job is to serve the rich, and ordinary people can't afford their lawyer fees. With such a billionaire like Xu Ang, it is too late for them to have a good relationship, so how can they push Xu Ang's good intentions out?

Xu Ang has never been stingy when it comes to food. His principle is: in life, only what you eat in your stomach is yours.

A sumptuous dinner, although because Xu Ang does not drink alcohol, can not be said to be staggered, but it is also a joy for the guests and the host.

When everyone was almost done eating, Lasseter's phone also called at the right time.

"The movie is on, boss."

"Keep an eye on it, I'll let someone cooperate with you."

The cooperation that Xu Ang said had to be found on Twitter.

After the movie is released, you wait to see the audience's reaction to determine the amount of the movie's box office?

For Xu Ang, who was used to seeing various marketing operations in later generations, he felt that the old filmmakers' approach was too passive, and taking the initiative was his choice.

The technological society is so convenient, Xu Ang can remotely command Mark, who is thousands of miles away, with a single call.

""Interstellar Baby" has been released, stir up the topic I asked you to prepare."

Within five minutes of Xu Ang's words, a topic called Posting Your Movie Tickets appeared on Twitter. It caused a storm with Twitter's newly launched picture sending function and topic hot list.

This topic is not talking about anything else, it is borrowing the people's resistance and confrontation with authority that were provoked before and began to take a rhythm.

Incite the emotions of the people, let them give birth to the rebellious mentality of turning over the group of film critics and depriving him of his authority. Let them use this to express their individuality, show that they are on the side of the public, show their contempt for authority, and dare to say no to authority.

In the eyes of netizens who are used to seeing all kinds of marketing in later generations, such rough and blunt marketing will not be fooled by many people, but will make many people feel that you are trying to kidnap me. Not only can it not get support, but it will ruin the popularity of passers-by and make passers-by who originally wanted to watch this movie feel rebellious.

You want me to see it, but I don't. Who told you to make me unhappy?

However, in this era, people who are seeing online marketing for the first time will not think of this layer. They are not the netizens of later generations who have experienced many battles. They are just a group of new and tender rookies, and they are just a little bit stronger than the pure white lotus.

Under the deliberate rhythm of Twitter, as more and more people agree, the trend is brought up.

Soon, more and more audiences began to go to the cinema.

They might not like an animated movie like "Interstellar" or even plan to watch it, but that doesn't stop them from buying a movie ticket.

After all, once the topic gets fired up, everyone tweets that they bought movie tickets, said no to authority, and challenged the old forces. Do you want to make an exception?

of course not!

If you don’t know the topics that others are talking about, and you don’t participate in what others are doing, how can you have a common language with everyone?

You misfit guy, **** me up.

Besides, isn't it cool to rebel against authority and challenge the old forces that used to hold the right to speak?

For example, in a country like the United States that vigorously promotes individuality, how could young people refuse to participate in such a cool thing?

Not only will they not refuse, but they are all competing for the first place, and everyone is rushing to participate.

Many people also posted on Twitter, using one step ahead of their friends as a capital to show off, which further aroused people's comparison psychology and competitiveness.

Once people's show-off psychology, competitive spirit, etc. are aroused, people are easy to take over, and their actions will become crazy.

In particular, there is an invisible hand behind the scenes, which will lead things to the point where it is impossible to speculate with common sense.

When someone was taken a step ahead by a friend, even if he bought a movie ticket, he was still shown by the other party, so this person had an idea and thought of a way to come back.

It's amazing that you bought a movie ticket, you just bought one, look at me, two!

What if you bought a movie ticket first, but you bought only one before me, and I bought two after you. You have the nerve to show it off.

When news like this hits Twitter, it's like opening a Pandora's box and sending things in another direction.

Comparing, showing off, that's just the norm.

Showing off your wealth is cool.

People can do anything for vanity. This is true for the old irons who watch live broadcasts in later generations, and the same is true for Americans who have just arrived in the Internet age.

Lasseter hurriedly called and told Xu Ang: "Some people have booked a show, and this kind of people is still increasing, and the theater is increasing our shows. God, these people are so crazy. I never knew In the United States, some people are so bored that they realize that there are so many rich people."

Just to post a picture on Twitter, send a message to show off, to satisfy vanity, and to spend money on the wallet, in Mark's opinion, this is simply taking money and not making money. What's wrong with you having that money You have to spoil it.

But he doesn't know that not everyone is a master of technology like him, and not everyone has received an elite education like him. In the United States, the majority of people receive a happy education, and only a minority are willing to spend money and have the money to let their children receive elite education.

And what kind of people come out of happy education, Xu Ang, who has experienced the era of the Internet information explosion in later generations, is too clear.

Even someone said that there is a 5G antenna in the mask, which can control people's thinking. A large number of people believe that even drinking alcohol can cure diseases. There are people who support and do it. What else can they do?

Again, as long as you dare to underestimate the IQ of Americans, you can make a fortune.

When Xu Ang came to the United States for the first time, he thought so when he was operating "Blair Witch", and now he thinks the same way. Judging from the results, Xu Ang was right.

Compared with the madness of the last "Toy Story", this time, because Xu Ang used Twitter to manipulate and guide it, it detonated social topics, and once again set off a movie viewing frenzy, and this frenzy spread to a wider range and also more violently.

According to the normal level of "Interstellar Baby", the box office is only three or four hundred million US dollars, and it is very likely that it will be less than four hundred million US dollars.

But once it is involved in social topics and given other meanings, and after adding comparisons, showing off wealth, etc., it is no longer just a movie selling movie tickets to earn box office, but becoming a movie. The public vents their dissatisfaction with the big figures who have the resources, a show place to express their own personality, and a show of vanity or the real wealthy people to show their financial resources, so that the world can know themselves and their Vanity Fair.

After such a change, it is no longer simple, nor is it limited to fans watching movies.