Chapter 36： Leading the craze of casual games

Under the attention of the entire game circle, the data of Plants vs. Zombies continues to rise.

24 hours sales, 23187; 3 days sales, 77409; 7 days sales, 122375; 30 days sales, 514580!

During the month, all the game media and designers were shocked again and again. The average game was growing in the first week of the online game, and then it began to decline rapidly. But Plants vs. Zombies is not, until In the fourth week, the daily downloads are still stable at a very high level!

The first month sales of 500,000! What is this concept? This means that Chen Mo can earn more than two million from this game, just one month!

As a newcomer, this number is so amazing that Plants vs. Zombies has a boom in the entire game circle!

The player group is virally spread and sales are getting higher and higher!

Many players spontaneously form a variety of game communities to study the strategy of Plants vs. Zombies, especially the endless mode of play, and the rankings on the list are changing every day.

The game media has a new press release every day, and various industry insiders have analyzed the success of Plants vs. Zombies.

In the major question and answer community, and even the official forum of the illusion editor, many game designers are also hot.

Where is the success of Plants vs. Zombies?

Can its success be replicated? Can you learn from it?

The level design, battle system, numerical values, guidance, pictures, music, and even some details of "Plants vs. Zombies" have been taken out and studied repeatedly, and have become the benchmark products for puzzle games!

An a-level game designer who interacted with Zen and sent a long Weibo, analyzed in detail the sagacity of Plants vs. Zombies, and asserted that the spring of the puzzle game is coming!

He wrote in Chang Weibo: "To tell the truth, I admire Chen Mo, the author of Plants vs. Zombies. As a newcomer game designer, he gave us designers who have never seen casual games. a lesson."

"We have always felt that casual games are small and small, and only c-level d-level designers will take casual games to practice. Because this kind of casual games can't guarantee the duration of the game, and can't make players addicted, players. It is often easy to get burned out, resulting in a large loss."

"And a lot of so-called puzzle games, there are not so many puzzle elements at all, just like a child's house, strategically far worse than some large-scale strategy games!"

"But, "Plants vs. Zombies" has subverted this traditional view. Who says puzzle games can't be complicated? Who says puzzle games can't last long? It has been plaguing two difficult points of puzzle games, Plants vs. Zombies. "All solved!"

"This shows that it is not a problem with this type of game, but our ideas are too limited!"

“Not only that, Plants vs. Zombies also allows us to see the huge market of casual puzzle games. These games are not just niche games, but have a huge market!”

“And, Chen Mo also gave all c-level and d-level game designers a clear road. It’s okay with less resources and poor abilities. Isn’t it all advertised as creative? If it’s creative, then do it. The same casual game as Plants vs. Zombies will make you a top game designer!"

"For Chen Mo, I think he has shown his great talent in casual puzzle games. As long as he can maintain this momentum, he will develop two or three models and the same level of "Zombie Zombies" puzzle. Class games, I am sure, I am afraid he will become the best casual puzzle game designer in the country, no one!"

Insiders, game media, player reviews... are basically positive reviews. Nothing happened like the last "flappybird". No designer or commentator jumped out and accused "Zombies" is not good.

Occasionally a few black drafts were also drowned in the snoring of the players.

Chen Mo knows that he has chosen the right one this time. It can be said that it is both fame and fortune. With the "Plants vs. Zombies" summit, the casual music game list, Chen Mo suddenly got up.

In this month, Chen Mo's Weibo fans are 890,000, showing the popularity of this game.

However, Chen Mo also knows that Plants vs. Zombies has potential.

The previous "Plants vs. Zombies" was released for nine days, and the sales volume reached 300,000 sets, breaking many records. It can be said to be a veritable "popular global".

Chen Mo has already restored more than 90% of the previous Plants vs. Zombies, but the sales volume in the first month was only 500,000 sets. Obviously, there is still a big gap with the previous life.

Chen Mo himself analyzed the reasons.

The first is the issue of pre-publicity. Chen Mo is basically not publicized. The forwarding of several game media did cause some heat, but unlike the propaganda of big factories, the Plants vs. Zombies was obtained from the beginning. Attention is not enough.

The second is the market problem. "Plants vs. Zombies" is currently only on the domestic market. If it can be launched in foreign markets, sales should be even higher.

However, Chen Mo has already been satisfied. Although "Plants vs. Zombies" has the strength to enter the foreign market, Chen Mo does not want to invest too much energy in this regard.

At present, for Chen Mo, the foreign market is still completely unfamiliar. In the parallel world, are the tastes of users in foreign markets the same as in the past? It takes a lot of energy and money to verify.

Chen Mo does not consider entering the foreign game market for the time being, so he does not want to invest too much energy at this stage.

Therefore, "Plants vs. Zombies" can achieve such results, Chen Mo has been basically satisfied, he did not expect this game to step into the sky.

If you just follow the start, Chen Mo as a designer is a perfect start, what can be developed next, but also how he left.

......

10 o'clock in the morning.

Chen Mo sat at the bar and yawned madly.

Last night, he and Lin Mao and Zhao Zihao drank and drank at 11 o'clock in the evening, and now the brain is still not clear.

After all, Lin Mao and his games are considered to be a great success. They must be celebrated, so Chen Mo is also a small break, drinking some wine.

The Storm Knight Adventures has more than 70,000 downloads in the first month. It is no match for Plants vs. Zombies, but it is also the top three games on the new tour. It can bring nearly 800,000 to Lin Mao. income.

For Lin Mao, it is very satisfying, which is the result that most newcomers can't get.

Of course, like the achievements of Plants vs. Zombies, it is impossible for Lin Mao to envy, but envy is envious, and he is also sincerely happy for Chen Mo.

These days, Wen Lingwei and Jia Peng are not like people who came here every day. After playing for a month, they were not as enthusiastic about Plants vs. Zombies.

More and more routines have been developed on the forum, and the game has been excavated more and more, but people's interests will eventually fade.

Wen Lingwei is urging Chen Mo to develop subsequent versions and even develop new games.

This is also known in Chen's heart. "Plants vs. Zombies" is indeed a very long-term game. Some people can play for a year or two, but for most people, playing for a month or two will be tired.

Of course, as a stand-alone game, it doesn't matter if you are tired or tired. Anyway, the game is sold out, and the money is earned. The next game is developed.

Chen Mo is also preparing to shift his focus to the next game, but before that, he will also schedule a version update for Plants vs. Zombies.