Chapter 262： One stone stirs up a thousand waves (three more)

Now, the Thunder game platform has reached a turning point and is about to take a crucial step.

The next thing Chen Mo will do is to make the whole game circle stand out.

......

October 8th.

On the first day after the National Day holiday, most people have not recovered from the dream of the holiday.

At noon, many office workers sorted out the remaining work accumulated last week, worked out the work plan of this week, and then began to prepare for lunch and lunch break to appease the incitement of going to work on the first day after the festival.

At lunch, many people took out their mobile phones and prepared to play mobile games for a while.

Immediately, they got a shocking news.

This news spread in the game circle and the player community in the first time.

On the homepage of the Thunder game platform, Chen Mo announced an extremely important news.

From now on, the Thunder game platform will become a comprehensive digital game distribution and social platform. Unlike before, it will allow any independent game designer to publish games on the platform, provide promotional and referral services for these games, and provide them with Free user resources and participate in profit sharing.

Of course, these games must first be reviewed by the Tourism Commission and obtained the qualifications for publication before they can be uploaded to the Thunder game platform.

In a word, the Thunder game platform will no longer only sell the games that Chen Mo himself developed. Instead, he will allow other designers to release the game and use the resources of the platform to promote the games, as well as the game platform and the fantasy game platform. .

And, even more shocking is still behind.

In terms of terms of sale:

1. After the developer releases the game on the Thunder game platform, it can also be sold on other platforms, but the game cannot be bypassed by the Thunder game platform.

Second, the Thunder game platform will give designers some pricing and marketing strategy recommendations, but the final decision is the designer himself.

Third, the game is divided into aspects, the game's net income, Thunder game platform will only pump one to 30%, all other benefits are attributed to the designer. The specific proportion depends on the quality of the game. If the game is approved, it is possible to get a maximum of one-to-ninth ratio (platform one, designer nine).

The first two are nothing special, basically other game platforms are also this rule.

Although there are some exclusive games in foreign countries, in general, multi-channel sales games are still the mainstream in China, especially for PC-side and mobile-end games.

In terms of marketing strategy, different game platforms are also different. When faced with some designers who have no bargaining power, the emperor game platform and the fantasy game platform often strongly demand that the other party fully implement their own marketing strategies, and sometimes even overdraw the game life to extract the maximum value.

At this point, Chen Mo’s statement is to tell the designers that he will have some guidance on marketing strategies, but will never interfere with each other’s decisions.

The third thing that shocks people the most is the proportion of the exaggerated one.

At present, the official application store in China is divided into 28, and 20% of the game's profit is taken away for the daily operation and various work of the amusement committee. This is already a very low and low number.

The general game channel dealers often adopt a five-five division strategy. Like the emperor game platform, only very good games can get the five-fifth share. Some newcomers, if the product is not particularly good, it may be placed on the emperor game platform. Only one or two percent of the proceeds were obtained, and 80% of them were taken away by the emperor's game platform.

Of course, for the designer, because the Emperor Chao game platform has a large number of players, even if it is taken away 80% of the income, the game's profit is still very impressive.

Therefore, the channel industry in the game industry still has a very important influence. The research and development ability of the emperor and the mutual entertainment is almost the same as that of the Zen, but it can suppress the mutual enthusiasm for a long time. Killer.

The division strategy of Chen Mo Ding is simply a table, which is the unspoken rule of destroying the game circle nakedly.

According to Chen Mo's division strategy, the Thunder game platform can only draw up to 30% of the game revenue. If the game is relatively good, the ratio may even drop to 10%.

This will be a huge temptation for some newcomer game designers.

Because the Thunder game platform is already the third largest game platform in China, and it has a large amount of user resources, the promotion ability of the game is definitely beyond doubt.

And the ultra-low ratio can make the benefits of these new designers double, which is much stronger than the emperor game platform.

(Of course, the official game market is also very low, but because the game is too much, and the promotion mechanism is cumbersome, the new game must be climbed step by step from the bottom of the recommended position, so the promotion effect is not good.)

......

A stone stirs up a thousand waves.

Whether it is players, designers or major distributors, this matter is hotly debated.

A communication group of a designer.

"I heard that Chen Mo's Thunder game platform is open, and you can freely upload new games to his game platform!"

"I heard that, and the draw is really too low, the highest is only 30%!"

“It’s definitely good news for us! I’m going to launch the new game on the Thunder game platform.”

"Be careful with the pit."

"No, the Thunder game platform is already the third largest game platform in China, and Chen Mo has already stated that it is non-exclusive, does not interfere with marketing and pricing strategies, and only draws up to 30%. This is directly linked to the platform. On the homepage, countless people have seen it. How could he repent?"

"Yeah, the Thunder game platform has developed very well in recent years, and it is already a very influential platform in China."

“It’s really a good opportunity. Independent game designers like us can make more money for milk powder.”

"However, what did Chen Mo think? In such a low proportion, he earned no money for the time being. Doesn't this mean that he is playing the face of the game platform and the fantasy game platform?"

"Yeah, the unspoken rules of domestic channel providers are not the highest five-five divisions. Chen Mo directly drops to the Sanqi division. Isn't this a proper thing to do?"

"This time Chen Mo has to offend a lot of people."

"Yeah, although he used to live with the emperor and did not deal with it, but after all, he was a designer and a developer. But now he is doing this as a channel dealer. It is tantamount to smashing the channels of all channels. !"

"I think Chen Mo's ambition is not small. He probably wants to make the Thunder game platform the biggest game channel in China. It is a price war!"