Chapter 305： Internet cafe promotion strategy (three more)

Of course, not only the promoters are good, but the internet cafe itself is also good.

In the parallel world, although PC Internet cafes are severely squeezed by mobile games and vr Internet cafes to a certain extent, there are still many, especially in second-tier cities, where the number of pc Internet cafes is more than that of vr Internet cafes.

The bosses of these Internet cafes are also like the Zhuo Yao of the finger cyber café. They are entangled in the decline of pc cyber café. There is an urgent need for a relatively strong PC game to rekindle the enthusiasm of players for PC-side games.

Under the temptation of the promoters' persuasion and the activities themselves, these cybercafe owners are very happy to accept the game "League of Legends" and promote it.

There are three main ways to promote Internet cafes. One is to have a small net fee reduction for the first win in the online game "League of Legends", and a small drink will be included. The other is the network fee recharge activity linked with "League of Legends". For example, the charge of 200 net fee is 30, and you can get some gold coins in the game; there is also a newcomer to play "League of Legends", and old players can also get a certain net fee reduction.

For the investment in Internet cafe promotion, Chen Mo also posted a part of the money, but it is not much posted, because the Thunder game platform and Chen Mo’s games are also well-known. These Internet cafe owners are very happy with Chen Mo’s new Game linkage, not to mention the fact that these activities themselves have a stimulating effect on the recharge and consumption of Internet cafes.

In addition, Chen Mo also customized a lot of posters, display boards, and mailed to Internet cafes across the country. These posters and panels are some of the more beautiful heroes and some keywords for promotion, such as: fast matching, full network, fair competition, disconnected reconnection, on-hook title, teamwork and so on.

These keywords are the most attractive elements of the League of Legends in previous generations. They also describe the characteristics of the game very accurately: fast, convenient, fair and equitable, requiring certain skills and teamwork.

In addition, these panels and posters have also played the key slogan: Hero, fight for you!

Of course, it is unrealistic to spread these promotional materials to all the Internet cafes in the country, and it takes a lot of time to lay a part. The reason why Chen Mo has been busy promoting these things on a large scale years ago is to look at the time node of the Spring Festival holiday.

In addition, Chen Mo also launched a corresponding promotion strategy in the game, such as inviting friends to play games to get a certain number of gold coins rewards, the more rewards are invited, the first ones that open black together can get extra Gold coins and so on.

Under this overwhelming publicity campaign, "League of Legends" has entered the field of vision of the players, as if in a few days, it quickly became hot.

......

In the fingertips, Zhuo Yao was a little busy recently, but very happy. In the past few days, her Internet cafe has almost been full, and the network fee has been recharged a lot. The business is simply too good.

In addition to the promotion content that other regular Internet cafes can obtain, there is an additional special title: "League of Legends" officially designated cooperative Internet cafes.

Zhuo Yao deliberately made a large-scale roll-up at the door of the Internet cafe, introducing the special welfare of the official designated cooperative Internet cafe, which really attracted a large number of players.

The so-called "League of Legends" officially designated cooperative Internet cafes, is the officially certified Internet cafes, currently has dozens of countries across the country, and is still expanding.

The biggest benefit of the designated cooperative Internet cafe is that the player can experience some skins when playing "League of Legends" in this Internet cafe.

Every time the player logs in, they will get 5~6 random hero skin experience opportunities. Of course, they are definitely some cheap skins, and they can only be experienced in Internet cafes.

But this is already a very attractive gimmick for the players, and it also gives Zhuo Yao's fingertips an extra advantage in the competition of pc Internet cafes.

"Boss, is there any space?" asked a voice.

Zhuo Yao is busy sorting out the things on the table. When he looks up, he surprises: "Chen Mo? How come you?"

Chen Mo smiled: "Look at how the players are playing and see if the game is not going well."

Zhuo Yao smiled and said: "It's quite smooth. There is no empty seat for it. If I want to move you a chair, you are here."

"That's not needed." Chen Mo quickly waved his hand. "I just turned around, you are busy with you."

Chen Mo turned around in the Internet cafe, and sure enough, all the positions are full, and a small number of players in the Internet cafe are playing "League of Legends", giving Chen Mo feel like crossing back to the past life.

At present, the players in the Internet cafe are mainly young people.

"League of Legends" itself is a very easy to spread game, so a large number of players gathered in a short time after going online.

Like other mmorpg games, if the player wants to pull someone into the pit, most of the conversation will happen.

"Come on **** games, it’s fun, I will take you."

“Is it still necessary to level up from scratch?”

"Ok."

"How long does it take to catch up with you, forget it."

In most mmorpg, the player's level card is very dead. Old players and new players play together. Most of them are upgraded and brushed. It takes a long time for new players to keep up with the progress of old players.

However, "League of Legends" is different. For players, it is a very convenient game, and the dialogue is basically like this.

"To play League of Legends, it’s fun, I will take you."

“Is it still necessary to level up from scratch?”

"No, everyone is up to level 1, the attributes are exactly the same, and they don't cost money, absolutely fair."

"That... take a look."

Moreover, once the player has experienced this feeling, the choice of everyone to open the Internet in the future will still choose "League of Legends", which directly squeezes the living space of other types of PC games.

In the corner, there are three college students playing "League of Legends" together. The one sitting in the middle is obviously a conductor, playing with two friends.

"Don't call, don't beat, go home and add some status, then come to the group."

"You took the red buff and hurry up."

"In the regiment, don't go around, take what line!"

"In the group!"

The commander's routine is also very clear, anyway, it is no brains, it is dry.

However, only after playing for a few days, I already know that the essence of this game is in the group. It seems to be a talented player.

Playing, the buddies on the left suddenly screamed: "I... I suddenly have a stomachache!"

The commander was anxious: "You can bear it again, you are hitting the key moment!"

The buddy on the left put the earphones on the table and stood up and said: "No, no, I can't help it. I feel like I have to come out at any time! I am going to pick up the toilet, you wait for me!"

After that, he ran directly to the toilet.

The command was speechless: "Mom, this kid is really lazy and swearing on the urine. How do you play these four dozens? Hang goods!"

He looked back and saw that he had slipped to the nearby Chen Mo.

"Hey, this buddy, would you play League of Legends? My brother has a stomachache and went to the bathroom. Can you help him play for a while?"