Chapter 747： Sell ​​the game to people who don't play games (three more)

In reality, the "warm wardrobe" soon became a fire, because many players tried to buy and found that the brand's clothes are of high quality and the version is also very good!

After all, this brand is designed by domestic first-class designers, and the materials are all the best materials, basically similar to the quality of well-known foreign clothing brands.

However, in terms of price, the price of “warm wardrobe” is very close to the people. The level of consumption and quality of life of players who can afford the game cabin are relatively high. They are surprised to find that “warm wardrobe” is not only good quality. The price also has an advantage!

In fact, the reason for the low price is very simple, that is, the "warm wardrobe" does not need to spend any funds to promote.

Chen Mo has always stressed that don't spend money on advertising, any form of advertising is not needed.

Like some internationally renowned clothing brands, the cost of just spending on online advertising may reach several million per month, let alone the cost of various TV commercials, physical store expenses, and so on.

The money will eventually be passed on to the consumers, so these famous clothing brands, clothes, actually have a premium.

However, the "warm wardrobe" does not have these expenses, does not require a physical store, does not need to hire a shopping guide, and does not cost any advertising costs, and the cost is reduced.

However, not playing traditional advertising does not mean that no one knows the brand.

After the players found that the "warm wardrobe" clothes were so good and cheap, the news spread quickly. After all, clothing, food, shelter and transportation are the fundamental needs of people, and players are no exception.

Soon, many of the clothes on the "warm wardrobe" have been bought out, or even completely out of stock!

The younger brothers of Li Jingwei and Li Jingsi are also shocked. Is this too fast?

Before Chen Mo asked them to stock more, they still had some concerns about not selling the inventory. The backlog of the capital chain could not be turned around. The result is now that it is so conservative that it is too conservative!

What advertising can have this effect?

Even if it costs a lot of money to go to the TV and advertise on the Internet, it takes a long process for players to understand, recognize and accept this brand new clothing brand.

However, the "warm wardrobe" has completely embarked on a different route.

"Warm wardrobe" benefited from the huge player group of Thunder game and the reputation of Chen Mo in the fans. From the name of this brand, it is linked with the current popular game "Beachfront Mansion" and warmth, so spread high speed.

At the same time, because the quality of the clothes is excellent and the shape is excellent, it has quickly established a good reputation among the buyer group.

Once a lot of people have formed the concept of "warm and affordable wardrobe", the brand of this clothes is even started.

What's more, warm wardrobes have a natural advantage over other apparel brands, that is, they can be tried on the Internet!

Players can try on their favorite clothes in "Beachfront Mansion". If you don't use it after you try it on, you can change it online.

Moreover, the system will automatically help you choose the model to be purchased online, no need to run the physical store, and do not have to worry about the size of the traditional online shopping.

Moreover, because the accuracy of this try-on is very high, buyers will basically not encounter the situation where the gap between clothes and sellers is too large, and the clothes bought basically meet their own psychological expectations.

As a result, the bad reviews of clothes are reduced.

Therefore, after the players found the "warm wardrobe", the brand exploded with the warmth, many players did not lack clothes, but could not wait to go to the game cabin, try this new online shopping experience!

......

However, many players have questions, is the warm wardrobe related to the official?

It doesn't matter if the game just came out, the real clothes will be made, and this is definitely insider information.

To say that there is a relationship, Chen Mo did not admit it.

Many people ask the relevant staff on the forum and Weibo. What is the relationship between the Thunder game and the "warm wardrobe"? Is this a linkage within the game?

In fact, regardless of whether the two have anything to do with, most people still buy it. The reason why I am asking is just to confirm it.

Soon, Chen Mo announced as an official identity, "warm wardrobe" is the clothing brand of Thunder's mutual entertainment, all the clothes inside are designed independently, players can rest assured to buy.

Moreover, all the costumes in the "warm wardrobe" in the real world are made of the best materials. The workmanship is also all first-class. If there are any quality problems, the official will handle them properly. There will be no scams. The situation of the person.

In addition, the official also announced that it is necessary to link with the "warm wardrobe". Anyone who purchases the corresponding clothing using pink diamonds in the game will purchase the clothing in reality and will receive the equivalent amount of relief!

In other words, if the player spends 260 pink diamonds in the game and buys a small skirt, which is equivalent to 26 soft sister coins, then in the real world, this small skirt can directly lose 26 dollars.

Of course, clothes made with gold coins can't enjoy this kind of relief, and Serent is already losing money.

As soon as the news came out, the players were all shocked.

This is nothing but Serent?

Isn't this a loss of bleeding? ?

Obviously, the "warm dressing" in "Waterfront Mansion" and the "warm wardrobe" in reality are the linkage between virtual and reality, which has never been seen before.

In the past, the linkage between games and reality is often stuck in the concept, nothing more than selling a theme t-shirt. But this time the linkage is a high degree of unity between reality and reality.

Players can try on real clothes in the game.

You can buy clothes you like in the game in reality.

Moreover, "equivalent amount reduction" has become an unprecedented killer, pushing all players' shopping desires to a peak!

In the past games, all the purchases were virtual data. The local tyrant spends 100,000 yuan to buy a knife, and it can only be installed in the game, and it can’t be brought into reality.

But now, the player buys virtual clothes in the "Beachfront Mansion", which can bring the same discount to the same clothes in the real world. Isn't that equivalent to no money? !

For example, the price of a small skirt is 299, and the game is 99 pink diamonds, equivalent to 9.9 dollars. I bought a small skirt in the game. In reality, I erased 9 blocks. Isn't it the same as buying a real skirt to send a virtual skirt?

Such a calculation, virtual skirts do not cost money!

The most obvious thing about this move is that it bundles all the three players' shopping desires together.

It is also a piece of clothing in the game. After you buy it, you can wear it for warmth, you can wear it for yourself, and you can also reduce the price of real clothes!

Many players feel that they have earned and earned a lot!

What's more, the quality of the clothes in the "warm wardrobe" is already very high, and it is convenient to try on. Even without these reductions, many people still have to buy it.

Besides, there is a word of mouth between Chen Mo and Thunder to make a guarantee. Everyone is not afraid to buy a "warm wardrobe" and it is pitted. Anyway, the monk who ran can't run the temple. If you are dissatisfied, look for Chen Mo!

Even the many Tuhao girls who don't play games all know the "warm wardrobe", all of them are trying to find out how to try on clothes in the game cabin.

It took a long time to know that the "Beachfront Mansion" game itself was sent in white, but it had to spend 2888 on the Thunder game platform...

Many sisters said, but we don't play games!

Chen Mo responded very intimately: "It doesn't matter, you only need to register for the Thunder game pass, and you can also generate a consumption record as a gift to other people after purchasing the game."

Many players express conviction and sell games to people who don't play games. ? This is nothing special!