Chapter 865： Poor family, leave (one more)

On July 18th, the new content of Assassin's Creed officially opened for trial play and was released on the 25th.

This time the content was named "Assassin's Creed: Revelation", and the price also created a new high, 3988 soft sister coin.

In fact, before, the three collections of "Uncharted Waters" have been sold to 3688, but that is actually equivalent to three games, which can be purchased separately.

The "Assassin's Creed: Revelation" after the magic reform is actually four games in terms of capacity. However, due to the existence of Desmond, the story of Assassin's Creed 1 and the Ezio Trilogy can be stringed together, so this is a super long theater version, priced at 3,988, which is already a pressure.

Of course, the game content of "Assassin's Creed: Apocalypse" is different from the collection of "Uncharted Waters". It cannot be opened and bought.

When the price came out, many players were stunned and stunned their eyes, wondering if they had misread the first number.

"What do you mean? "Assassin's Creed: Apocalypse" is priced at 3988? Is this a soft sister coin? Am I not mistaken?"

“The price of the official website has gone wrong? This price has doubled directly compared with Assassin's Creed: Origins!”

"Is it the same as "Uncharted Waters", is it a collection?"

"No, this seems to be a game, but it is said that the game is very long."

"In the poor family, leave!"

Not only the players, but many designers in the industry are also surprised by Chen’s pricing strategy.

A little too expensive!

In fact, the highest record of a single vr game in China was created by Assassin's Creed: Origins, 1980. This time, "Assassin's Creed: Apocalypse" was born, it has doubled this price.

Although there was a collection of "Uncharted Seas" before, it was regarded as three separate games. Players can choose to purchase them on their own, with an average of just over a thousand.

But... "Assassin's Creed: Revelation" is not only sold!

Even if the players are used to the double 11 discount, the price of this game is still 2000 ocean, it is a bit extravagant.

This price has discouraged many players, and they are going to take a look at live content and game reviews before deciding whether or not to buy. As for the way to explore the road, give it to the local tyrants.

......

In fact, everyone in the Assassin's Creed project team knows that the price of Assassin's Creed: Revelation is not only low, but too low.

Double 11 half price, and "Assassin's Creed: Revelation" game capacity is equivalent to four in one, each game is only 500 dollars, which is half the price of "Assassin's Creed: Origin". Although the open world of Assassin's Creed: Origins is bigger, it is too bad!

Some people proposed to dismantle the Assassin's Creed: Revelation and sell it, but it was rejected by Chen.

In fact, it is Chen Mo’s intention to keep down the price of the game.

Starting from the Double 11 event, the games produced by Chen Mo are basically going in the direction of getting cheaper. As for why...

Very simple, expand sales.

So far, the number of players on the vr platform is still relatively limited, not as good as mobile phones and pc platforms. Before the technology was extensively innovated and the vr game console entered the parity stage and entered the households, the vr games were destined to be enjoyed by the rich.

However, even those who have vr game compartments, various games are not bought and bought.

Other gamers maintain the price of vr games in the range of 1000 to 2000 because they tend to be vr games in a certain field, have a relatively fixed player base, and have limited ability to produce games.

For example, half a year to a year before polishing a masterpiece, and the player group is relatively fixed, then even if the price cuts are not necessarily more people to buy, it is better to maintain the original price.

However, Chen Mo's situation is different from other gamers, because he can always maintain extremely fast research and development speed, and even his own game crashes into each other.

For example, the previous collection of "Uncharted Waters" and the "Apocalyptic Day" were launched on the same line at the same time. It is equivalent to hitting yourself. There is no way, the game has already been made. Of course, it is sold directly. It is not necessary to wait for the schedule. Kneeling?

Moreover, since the games played by Chen Mo are almost all of different types and different ips, the group of players attracted by the Thunder game platform is very common. Everyone is Chen Mo’s personal powder, not the powder of a certain game. I really want to buy a new game from Chen Mo, even if this game is a type that I have not tried.

To put it simply, if Chen Mo now has ab two games in his hand and sells 2000, the players are tight, and only one of them will be bought. However, if all of them are sold at half price, then the player may have two. Buy together.

After all, they earned.

For Chen Mo, the cost is the same, the income is the same, they are earning 2000. However, the actual effect is different.

The first is to expand the player group, so that those who are not interested in b games have also entered the pit, and later will play the same type of game, they will consider continuing to buy.

The second is to give players a very conscience impression of the "Thunder game platform."

The last is to squeeze other game companies and expand their market share.

The same price, in Chen Mo can buy two games here, other places can only buy one, and Chen Mo this game is better, how will players choose?

For Chen Mo at this stage, there is actually little difference in earning more points. At present, the powerful game output ability of Thunder has determined that he can adopt the strategy of small profits but quick turnover, while other gamers are difficult.

As for the pricing issue of Assassin's Creed: Revelation, Chen Mo feels that there is nothing wrong with it.

Expensive is expensive, but value for money. After the players have actually played, they will understand that this game is also one of the most worthwhile games on the Thunder game platform.

......

On the day of the trial, the new headquarters of Thunder's mutual entertainment flooded into a large number of players.

However, this time there is no queue.

In fact, the previous experience store still remains, just like the experience stores in other first-tier cities, handed over to the management of the special person, the employees of the Thunder entertainment are no longer there.

The original experience store's office area was intact and did not change, just leaving the players free to visit. The game experience zone and the holographic projection theater are still open to the players.

Some players who are close to the original experience store will still go to the original experience store, but most players choose to come to the new headquarters.

After all, it is not an order of magnitude.

Many players are worried that they have to queue up and deliberately get up early. After entering the new headquarters, they found that they were too worried.

Not filled at all!

Hundreds of players entered the vr game experience area and soon disappeared. The empty game consoles are everywhere, and there is no congestion at all.

There are also players entering the land, but even for the special day of the new game demo, the status of the staff is usually no different, so the players are not in a hurry, one by one very calm.

There are even a few players who decide to go to the theme restaurant for breakfast first, and it’s not too late to finish the game after eating.