Chapter 912： Development strategy (three more)

"Hard core player? Hard box player? This name is good! Then... what about the price?" Zhou Jiangping asked.

Chen Mo thought for a moment: "According to the number of cardboards needed, make a package of n-in-one. The price of each package is less than 200, including the game itself. After purchasing the game, the cardboard can be sold for less than 20 yuan each. It’s better than the cost price.”

"Uh……"

Zhou Jiangping also can't tell whether this pricing is high or low.

Want to say 200 dollars to buy a pile of waste paper boxes? That feeling is a bit sensational. After all, this broken paper box is a special one, and the cost is almost negligible.

However, if you want this pile of broken paper boxes to become a piano and become a robot, you need creativity!

Creative is priceless!

Now Chen Mo's demonstration is still a relatively simple version. If it is officially released, the swith screen definitely needs some gorgeous pictures and various sound effects, and the packaging is beautiful.

In other words, the design of the game, the design of the carton is the big one, and the sale is creative. If it is a collection of n-in-one games, selling 200 yuan, then the average game is only 20 to 40 dollars, even as a small game, it is basically normal pricing.

Chen Mo continued: "In fact, there are more derivative games, such as ... 'hard-box players' limited-time members and lifetime members. We can open a hard-box player's creative workshop on the Thunder game platform, open source' Hard-box players' game editors. Officials regularly release new games, and other players can create and upload them themselves."

“After the player opens the membership, they can purchase games and cardboard at a very low discount price, so that when a steady stream of new games comes out, those real hard-box players can maintain a continuous ability to pay. In addition, we encourage players to be independent. Design the game and allow the player to sell it. The Thunder game platform will be drawn according to the normal game."

Zhou Jiangping nodded: "That is, if a player designs a great hard-box game, you can also earn income? This is good, and it is a good guarantee for the follow-up ecology of this gameplay...but, open membership Will discounts reduce revenues? We can sell them more expensive."

Chen Mo shook his head: "Zhou Zong, whether it is a hard box or these games, or even swith itself, strictly speaking, they are positioned in the same way as Lehui phones. We don't expect them to make money. You produce Lehui mobile phones to keep that low. Hardware revenue, why? Because you want to promote software, Lehui itself is an Internet company, not a traditional mobile phone manufacturer."

"The same is true for hard-box players. Through various additional value-added services, the value of swith itself is increased, so that more people can buy this machine for various reasons; after that, use this machine to expand the Thunder game. Platform and other game services. The hard-player player is just a gimmick, the bottom-level thing, it doesn't make sense to sell expensive."

Zhou Jiangping stunned: "It turns out that I understand."

Zhou Jiangping himself understands this truth, but the "hard-box player" gives him a feeling of being too amazing, so he did not understand Chen Mo's intention for a while.

In fact, this strategy is very simple, just why Lehui mobile phone can always maintain high cost performance, because it has never regarded the mobile phone itself as a major profit point, so each mobile phone is relatively cheap.

In the era of technological explosion, it is difficult for hardware manufacturers to open the gap from the technical point of view. If the technical advantage cannot be guaranteed, the high pricing will sooner or later be miserable by the low-priced spoilers.

Therefore, the idea of ​​Zhou Jiangping when doing Lehui mobile phone is that the hardware is sold cheaply, mainly for the ecological chain, intelligent system, and additional value-added services. The eco-chain is used to firmly bind consumers to the Lehui brand. never fail.

The same is true for "hardcore players."

What is this thing? In fact, it is not good to say a bit, it is a gimmick.

Using a hard paper box to make a piano can be used as a keyboard. It sounds great, but when you think about it, it doesn't last much fun.

It is very interesting to see the concept map, stitching, and stitching after the completion of the stitching.

However, no matter how dark a piece of paper piano is, the professional will only regard it as a plaything, and often use a real piano or keyboard.

Other toys are also the same. The robot that controls the movement of the handle vibration will be particularly novel at first sight, but after playing for two hours, it may be necessary to remove the handle and continue to play the legend of Zelda, let these broken boxes eat forever. Gray.

For professionals, this is not the case, even those who play the piano are unfavorable. I hope to use this to learn piano and learn music. It is Shi Lezhi, living in a dream.

Therefore, this thing should not be sold expensive. If the price is high, then some local players who are not bad money will buy it. For most ordinary people, the price/performance ratio of this thing is almost zero.

Do you want to make money to make money? Of course, there are a small number of reasons for this, but certainly not all.

The best thing about the "hard-box player" is its concept and gimmick. Most players will think when they first see this thing: "Wow, arrogant!"

Its real value is that it is a product that only swith can do, is the exclusive entertainment of swith players.

"Hardbox players" will make every swith player feel a sense of pride and pride, and will also make other players without swith envious. With these cool concepts, cool cardboard boxes to attract more people to buy swith, and further promote the game ecosystem of the Thunder game platform, this is the ultimate goal.

Moreover, this thing must be generated by a steady stream of new products, in order to maintain the heat. Once the players get tired of the existing hard-box games and no new games are connected, the players' interest will quickly fade away. .

Therefore, creative workshops and membership systems are a must.

The principle of "hard-box player" is not complicated. It is nothing more than using the vibration technology of the handle, gyroscope, infrared, etc. to read the input signal of the paper box device. As long as the editor is open, many players will naturally understand this thing. What should I do?

Since it is possible to make new hard-box games for sale, then these people have the power and income, and they can continue to produce more and better game resources for the "hard-box players."

The membership system is to maximize the player's continued purchasing power, so that they feel that these "hard-box games" on the swith are very worthwhile and very cost-effective, thus attracting more players to swith.