Chapter 994： Concerns in the food and beverage sector (one more)

For Chen Mo, "Oasis" this time to update the Matrix Shopping Center is just a small trick, but it still set off an uproar in the world.

It has even triggered many concerns and even attacks from the catering giants.

Obviously, the Matrix Shopping Center is a product that defines the lifestyle of the player in the virtual world. It represents a major step forward for human beings to move toward the "brain in the tank."

If in the most radical science fiction, there may be such an illusion: in the future, the world's resources are exhausted, and most humans only keep the brain into the nutrition compartment, and only need to consume a very small amount of nutrient solution every day. Can survive. In a huge virtual world, people do all kinds of work and continue to contribute to society. They don’t know that they are in an extremely false world. They think that the food they eat and the evening are coming. The handsome guys/beauty and the house they live in, the cars they drive are all real things.

Maybe those foods and garages are just a bunch of code and models, and the other half that spends the rest of your life is the artificial intelligence that the system makes based on your preferences.

Even some people accidentally woke up and discovered the real world. Instead, they felt that this was a terrible nightmare and they would return to the virtual world at all costs.

Maybe it will be able to achieve ** on that day. After all, in the virtual world, it can be said that "the material is extremely rich." Even if the class still exists, it can guarantee that the bottom of the people will be well fed and even enjoy the vast majority of enjoyment. Can also get the quality of life of the upper middle class.

"The brain in the tank" is a conjecture that seems to hope and horror. People want a bright future, but they hope it is an absolutely real future.

In the parallel world, people’s fears about the “brain in the tank” have never been as serious as they are today, because such a future seems to be becoming a reality step by step and under the eyes of everyone.

Of course, from the current situation, most people think that the emergence of this technology is good, because the matrix game compartment does not have any effect on the human body in reality.

However, its impact on many industries in reality is devastating.

Although the previous warm wardrobe is also a product that relies on the virtual world, it is solid in reality. It is an online shop that produces real clothes. Players bought clothes in the game and still have to buy them in reality.

However, this is not the case in the food sector.

Some multinational fast food brands, beverage brands and high-end catering brands have serious concerns about the diet system in the matrix game cabin, thinking that it will seriously impact the related industries in reality.

Some even put forward a speculation about the future: in the future, everyone will customize some "nutritional meals" on the Internet. The taste of these nutritious meals is definitely not delicious. Of course, it is not difficult to eat. Their advantages are balanced nutrition and convenient consumption. This kind of fast-food that has been concentrated will be like a balanced biscuit or instant noodles, which will become the staple food of future humans.

Human beings' pursuit of deliciousness and the pursuit of nutrition will be completely separated. In reality, people rely on these nutritious meals to make the taste requirements basically infinitely close to zero; in the virtual world, people are Enjoy the temptation of food, don't worry about getting fat or uneven nutrition, because it's just a bunch of code.

Obviously, this kind of conjecture is not a nonsense, because it is now beginning to emerge.

Although there is no support for relevant evidence, many players who bought the matrix game cabin said that their requirements for food in real life are gradually declining, because if only the taste is considered, the food in the matrix game cabin is even more realistic than in reality. The food is even better, and the price/performance ratio is completely crushed.

In reality, if you want to eat a specific food, you need to drive to the queue, and then buy it at a big price. Money is not the main problem, the main problem is the time and effort consumed in this process.

Therefore, many fast food brands, beverage brands, and high-end catering brands have expressed their dissatisfaction with the matrix game cabin. On various networks at home and abroad, the smeared articles on the "Brain in the Cylinder" and the Matrix Shopping Center are also endless.

Even some media have written that the matrix game cabin is like alcohol and poison. In fact, it is using a kind of erroneous pleasure that violates the physiology, destroying everyone’s life and making them feel the threshold of happiness is getting higher and higher. The world has lost interest.

There are many similar manuscripts, and some multinational fast food brands and beverage brands are considering suing the Thunder for mutual entertainment, demanding that Thunder and Mutual Entertainment immediately stop “infringement in the matrix game cabin”.

For example, the manufacturer of the happy house of Feizhan is one of them.

Obviously, the matrix game compartment not only moved their cheese, but it was even said that the milk buckets that made the cheese were taken away. If everyone really does not eat fast food, do not drink happy house water, eat nutritious meals all day, and then go to the virtual world to experience the joy of happy house water, how to do?

That is really a devastating blow for these large catering companies.

Of course, there are opinions on this limited to some big brands with patents. Like some cuisines and classics in the world, any cook can be done. So Chen Mo is completely ok.

The internal attitudes of these big brands are not uniform. Some insist on asking the Matrix Shopping Center to remove its own food/drinks so that consumers can only enjoy it in reality; others require the price of their own food/drinks in the Matrix Shopping Center. Upgrade to the same price as in reality and pay them a high share.

For example, the manufacturer of the happy house of Feizhan is the latter attitude. They demanded that the price of the happy house in the matrix shopping center rises to 3 yuan per bottle, and each sale of a bottle must be divided into 2.5 yuan as the brand fee.

Obviously, the ideas of these manufacturers are also very savvy. Even if everyone really enters the era of "the brain in the cylinder", it is true for these manufacturers that they are really lying down and making money, and even production is not produced.

However, this kind of pressure is basically not concerned with Thunder's mutual entertainment.

Behind Chen Mo is a support committee. In the country, the matrix game cabin has been bound by a large-scale community of interests. These things don’t even require Chen Mo to worry about it. Naturally, some people will try to find a way to break the gap and keep the ball in order to maintain This huge market.

It’s a bit like Chen Mo’s same crowd of people rushing to the traditional catering giants. These catering giants are naturally unhappy, but this kind of money-losing behavior is definitely impossible to stop. After all, most of these catering giants are foreign companies.