Chapter 306 - Internet cafe's promotion strategy

Of course, it wasn’t just the promoters who had benefits. The internet cafe itself had its own benefits too.

In the parallel world, even though PC internet cafes were severely suppressed by mobile games and VR internet cafes to a certain extent, there were still quite a number of them, especially in second-tier cities. There were more PC internet cafes than VR internet cafes.

The bosses of these internet cafes were just like Zhuo Yao of the finger fate internet cafe. They were troubled by the decline of PC internet cafes and were in desperate need of a stronger PC game to reignite the passion of gamers for PC games.

Under the persuasion of the promoters and the attraction of the event itself, the owners of the internet cafes were very happy to accept League of Legends and cooperate with the promotion.

There were three main ways for internet cafes to promote their games. One was that the first win in League of Legends in the internet cafe would give a small internet fee discount and a small drink; The other was the online fee top-up activity that was linked to League of Legends. For example, if you top up 200, you would get an additional 30, and you could also get some gold treasure chests in-game. Another way was to attract new players to play League of Legends, and old players could also get a certain discount on their internet fees.

Chen Mo had also invested some money into the internet cafe’s promotion, but not much. Thunderbolt gaming platform and Chen Mo’s games were quite well known, and the Internet cafe bosses were happy to work with Chen Mo’s new games. Moreover, these events would also stimulate the internet cafe’s top-ups and spending.

Other than that, Chen Mo also ordered many posters and exhibition boards to be sent to internet cafes all over the country. These posters and display boards were all beautiful original arts of some heroes and some keywords for promotion, such as: Quick matchmaking, server sharing, fair competition, disconnected reconnection, offline freeze, team cooperation, and so on.

These keywords were the most attractive elements of League of Legends concluded in his previous life, and they accurately described the characteristics of the game: It was fast and convenient, fair and just, and required a certain level of skill and teamwork.

In addition, these exhibition boards and posters also had the key slogan: Hero, I will fight for you!

Of course, it was not realistic to spread the materials to all the internet cafes in the country. Even if he only spread a portion of the materials, it would take a lot of time. The reason Chen Mo had been busy promoting these things before the new year was because he was waiting for the Spring Festival holiday.

Apart from that, Chen Mo also introduced some marketing strategies in the game, such as inviting friends to play the game to get a certain amount of gold coins as a reward, the more friends you invite, the more gold coins you get, and the first round of a game with friends would get extra gold coins, etc.

With this kind of overwhelming publicity, League of Legends entered the players ‘sight, and it became popular in a few days.

……

Zhuo Yao was a little busy at finger fate internet cafe, but she was very happy. Her internet cafe had been bursting with customers for the past few days, and her internet fees had increased significantly. Her business was doing extremely well.

This was because, apart from the promotional content that other ordinary internet cafes could receive, the finger fate internet cafe also had an additional special title: League of Legends’s official partner internet cafe.

Zhuo Yao had specially made a large banner and placed it at the entrance of the internet cafe, introducing the special benefits of the official designated internet cafe partners. As expected, it attracted a large number of players.

The so-called officially-appointed cooperative internet cafe for League of Legends was an officially-certified internet cafe. Currently, there were dozens of them in the country, and they were still expanding.

The biggest benefit of collaborating with an internet cafe was that the players could experience some skins when they played League of Legends in the internet cafe.

Every time the players logged in, they would get the chance to experience five to six random hero skins. Of course, they would be cheap skins that could only be experienced in internet cafes.

However, this was already a very attractive gimmick to the players. It also gave Zhuo Yao’s fate internet cafe an additional advantage in the competition between PC internet cafes.

“Boss, are there any empty seats?” A voice asked.

Zhuo Yao was busy tidying up the things on the table. She looked up and said in surprise,””Chen Mo? What are you doing here?”

“I’m here to see how the players are doing,” Chen Mo smiled.”I’m here to see if the promotion is going well.”

Zhuo Yao smiled.”It’s going quite smoothly. It’s so smooth that there aren’t any empty seats left. Why don’t I get you a chair? you can sit here and eat some melon seeds.”

“There’s no need for that. ” Chen Zhao quickly waved his hand.”I’m just looking around. Go do your work.”

Chen Mo walked around the internet cafe and saw that all the seats were full. Half of the players were playing League of Legends, which made Chen Mo feel like he had traveled back in time.

Currently, the players in the internet cafe were mainly young people.

League of Legends was a game that could be easily spread, so it gathered a large number of players in a short time after it was released.

In other mmorpgs, if the player wanted to pull someone into the trap, this would most likely happen.

“Come and play xxx game. It’s really fun. I’ll carry you.”

“Do I have to level up from the beginning?”

“Yes.”

“Then how long would I have to play to catch up with you guys? forget it.”

In most mmorpgs, the players were stuck at a very high level. When old players and new players played together, most of them would help them level up and clear Dungeons. It would take a long time for the new players to catch up with the old players.

However, League of Legends was different. It was a very convenient game for players, and the conversation was basically like that.

“Come and play League of Legends. It’s so fun. I’ll take you.”

“Do I have to level up from the beginning?”

“No need. Everyone is Level 1 and have the same attributes. We don’t have to spend any money, so it’s absolutely fair.”

“Then … Let’s try it out.”

Moreover, once the players experienced this feeling, they would still choose League of Legends as their first choice in the future. This directly squeezed out the living space of other types of PC games.

There were three college students playing League of Legends in the corner. The one sitting in the middle was obviously the commander, playing with two friends.

“Don’t fight, don’t fight. If you can’t win, go home and replenish your state first, then come back to the team.”

“You should take the red BUFF and quickly team up.”

“Team, don’t walk around, what lead!”

“Group!”

This commander’s routine was also very clear. In any case, he was in a brainless team and just did it.

However, after playing for a few days, he already knew that the essence of the game was in a team. It seemed that he was also a talented player.

As they were fighting, the guy on the left suddenly let out an “Aiyo” and said,”I … I suddenly have a stomach ache!”

The commander was anxious.”Hold on a little longer. We’re at a critical moment!”

The guy on the left threw his headphones on the table and stood up.””No, no, I really can’t take it anymore. I feel like I’m going to come out at any time! I’m going to the toilet, you guys wait for me!”

With that, he ran straight to the toilet.

The commander was speechless.”F * ck, this kid is really a lazy donkey. How can he play four against five?” Scamming!”

He turned around and saw Chen Zhao, who was strolling nearby.

“Hey, brother, do you play League of Legends? My brother has a stomachache and is going to the toilet. Can you help him play for a while?”