Chapter 137

Blair calmed down his excitement and handed Andy some papers. "Boss, this is the next stage of planning for some of my companies. With the success of my world, the remaining two development teams in the company are obviously a little anxious and are asking for people from me. I am going to recruit a group of new employees. At present, the number of people in the development team of my world is the largest, which has reached more than 50, plus nearly 100 other people directly under it."

Andy looked at Blair's plan and smiled: "if you don't have enough people, you can recruit. After all, the company has successfully operated game products. But don't draw developers from my world. Next, optimize and upgrade the products. The number of people in this group may need to be expanded."

"Well! I understand the boss. " Blair replied happily.

"These are all good things. This is the first game put into operation. You want to swallow this 3D game company and this physics technology development studio? Ha ha, it's a bit urgent. Besides, the company's current capital is not enough to buy these two companies at the same time. I think it's better to wait. At present, the funds collected should be used for the publicity of my world. "

Andy looked at the sales report in his hand and sold 1 million sets in just a few days. Although it was a huge success for a new game, he knew that the real value of this game and "my world" could not be matched at all. But he clearly remembered that the previous life by 2014, this game had sold 122 million sets in the world, which was just a start At the beginning, we must increase its propaganda and form brand effect.

"But boss, these two technologies are really urgently needed by the company, and they are both excellent. Especially, the game engine of this 3D game company is the best engine that can be bought at present. Blizzard sold 2 million 3D engines in 2004. If we miss this opportunity, we don't know how much it will cost next time." Blair explained anxiously that he had been preparing for the acquisition of the two companies for a long time, especially the console game company, because the boss of the company was in urgent need of funds and was looking for buyers everywhere. The price was only a few million dollars, which was absolutely excellent and cheap.

As long as the company is incorporated, the current Mockingbird game company can completely make up for the vacancy in the development of console games, especially the 3D game engine. If the company develops its own, whether it is human or material resources, it needs special investment. The key is time. In this age when time represents money, it is really important to step earlier and step later.

In fact, Andy knows these things very well. He also understands Blair's eagerness, but he really has no money. Well, he still has about $3 million in his account, which is reserved for his normal consumption. Moreover, even if he takes it out, it is not enough to buy two companies at the same time.

I can't help frowning, thinking for a moment and then saying: "well, at present, the company's millions of dollars, you'd better do a good job in the advertising of my world, find a newspaper to write soft articles and hype it, and set up an area on the official website, so that players can upload their game videos, let other players vote, and select the best game architecture videos $10000. "

Blair's eyes lit up after hearing Andy's words, which is a good idea. After all, the freedom of my world is too high. At present, as a stand-alone game, it takes a long time for players to tap the potential of the game. Without external stimulation, it is obviously a bit unrealistic. After all, most players prefer to destroy rather than build games Set.

Once this selection activity is launched, it will definitely make the players have enough curiosity about the game, so that they have enough patience to experience the real fun of the game and increase the viscosity of the game.

"As for the two companies you mentioned... You can talk to them first. I'll solve the problem of capital. I won't draw money from the company until it has fully developed and grown. When another version of "Zhijiang" is listed for sale, I don't think the company will need me to increase capital investment in the future. "

Andy thought for a long time, and finally accepted Blair's application for the acquisition of those two companies. Although many game studios will go bankrupt and close after the subprime mortgage crisis, at that time, he can take in many excellent studios with some money at will, but in time, it's a little too long, relying on the game ideas in his mind, which can be created in the past two years The profit will definitely be much more than the money saved in the future.

Blair looks at Andy a little excited. "Thank you, boss!"

"Ha ha, what can I thank you for? This company is also my hard work. Besides, I don't need money. I just want to see if we can become a legendary company like EA or blizzard!" As Andy said this, he thought of the companies in the past whose market value has reached more than one billion by one game. The $2.5 billion of "my world" was acquired by Microsoft, the market value of "plant dead" has reached more than one billion, and the market value of "angry birds" has also reached one billion dollars.

Now he just takes out two of them that can run on the whole platform. When the era of smart phones begins, Andy won't let go of any game idea in the previous download leaderboard. At that time, EA's market value of 40 billion may be able to challenge."By the way, is the company's brand marketing officer in place? Hold a management meeting later. Brand marketing in the company should be formulated from now on. In addition, the company's flaming Mockingbird logo animation is too rough, and it needs to be remade with a unique birdsong sound. I hope that every player will think of all the Games our company operates in the future, whether they see the logo or hear the birdsong sound. "

Blair listened to Andy's every request carefully and agreed with the boss that he attached great importance to brand marketing. After all, he was born in sales. A good marketing plan can definitely drive sales growth, so he also paid great attention to the newly established department.

"Boss, do we need to set up some overseas branches? After all, with the promotion of my world, there will be other brands asking for advertisement implantation. Our game is an open game with high degree of freedom, which will definitely be favored by some brands." Blair suddenly asked Andy.

"Well? Overseas Division... It's a good idea, but it doesn't need to be too much. It's OK to set up an office in some important countries and regions, so that they can take into account the functions of brand authorization, advertising implantation and piracy. " Andy pondered for a moment and then said what he thought.

"Good boss, I'll inform you for a meeting first..." Blair took a sip of his coffee, then stood up with a smile and said to Andy.

"Well, call on the other two important members of the game development team. I need to know the progress of the development. In terms of personnel ratio, Blair, you should treat them equally. Don't focus on them because my world has started to make profits." Andy said with a smile.

"Ha ha, don't worry, boss. They all have infinite potential. How can they have one thing in common with another?" Blair said with a smile.

Andy watches Blair open the door, taps his finger on the armrest of the boss's chair, ponders for a while, picks up the phone on the desk and calls out.

"Hello, bud. How is the company these days?" Andy is finally going to use his stock market funds, but before that, he needs to know about the recent stock market.

"Hello, boss, everything is normal in the company. The staff of the company has been screened, and the investment is going on. At present, the company has begun to make profits. Recently, the crude oil has fallen. Before OPEC makes a response, it can make a profit, but the capital is too small. Our total capital and contract value ratio are the largest, and we can only use 5 times of leverage, which is a risk It's bigger, but it's not going to be very profitable. "

Andy frowned and listened to a series of financial jargon from bardstone. He understood and said a lot of summary words: "boss, there is too little money to operate! See if you can give more! "

Andy took the microphone and couldn't help but smile. He knew bud had been staring at the apple stock he was holding. He asked helplessly, "how is the apple stock now?"

"No, I analyzed the following data during the shock collation. It's possible to go down. Moreover, I collated and analyzed all the data after the return of apple stock from Steve jobs. I found a big problem. I speculated that the adjustment would fall this time. I suggested the boss that you should first give up the stock in your hand..."