Riding in the hills of more than 10000 acres of manor, Andy had a good experience of the country life of the so-called British aristocrats.

The crazy foxhounds who have been running for more than two hours rest under a crooked tree one by one. Viscount rosmir and Andy give the reins to the servants behind them and stand on the hillside to enjoy the autumn scenery of the manor.

"Du Li Bao, founded in 1986, is the smallest national Xing newspaper in the UK. In recent years, it has been losing money continuously. With the rapid development of new media such as TV and Internet, its market share has been eroded. To be honest, if no one is willing to take over, I am considering to stop publishing.

But there is also a weekly newspaper and website under the jurisdiction of Du Li newspaper. Once the newspaper is closed, the subsequent layoffs and various troubles caused by it will be very disturbing. At this time, your purchase intention is sent up, which is undoubtedly a win-win thing.

I just didn't expect that the matter will develop to this kind of impasse if the explanation goes on. "

When he heard that Viscount rosmir had obviously thrown the pot, Andy smiled very quietly on his face, but he sneered at him in his heart. NIMA, what a trick! He doesn't believe that he doesn't know the content of the negotiation, and the negotiation team of the daily mail is more unlikely to bypass him to make negotiation terms.

It's just that the Brits feel good about themselves. I really think Andy is in a hurry to buy their losing newspapers. He wants to kill a large number of people, but he's screwed up. He can only watch other newspapers instead of them to make a deal.

Now, if you want to mend the situation, it is the shift of the host and the guest. Some things need to be said.

Andy will not give up the chance to take over the Du Li newspaper. Although the sales volume of Du Li newspaper has shrunk, its mainstream position in British society and people's mind is very precious.

This kind of media credibility is not something that a new media can throw at with money, but it needs time accumulation and unremitting efforts to accumulate bit by bit, so for the acquisition of traditional media, Andy pays more attention to these, rather than choosing to spend money to establish a new company.

"When I bought Newsweek at the first dollar of the new year, the sincerity demonstrated by the Washington Post Group was the key to move me. The relatively high debt and loss can not be ignored if I want to or like it, and the risk is very large.

I have read the asset catalog and financial statements of Du Li newspaper. To be honest, the main reason for the termination of the negotiation lies in the fact that my think tank and I believe that the risk to be paid is not directly proportional to the income. No matter it is the debt or the loss that cannot be prevented at present, let alone the cheap cooperation signed by Du Li news media group with some companies and other institutions to reduce the loss Same.

This burden is too big. I think the risk of paper media is too big at the time of its decline

When he heard Andy's words, viscount rosmill shook his head and chuckled. His eyes were deep and he looked at Andy calmly. "Ha ha, everyone said that you have a way to turn a stone into gold. It's amazing to see that the New York Observer, which you bought at the initial cost of millions of dollars, is here. It's been years of losses, and now it's turning into profits Ten million, since you read Du Li Bao in the beginning, I think it must have something you need

Andy just smiled and shrugged. He didn't care about the flattery. Nice words are very comfortable, but they can't be eaten.

"Andy, don't rush to refuse. This time I'm really sincere. I hope to get rid of this burden. Since the daily mail turned to the Internet in an all-round way, I've thought of selling its physical paper media slowly, but there have been different voices and obstacles on the board of directors.

Well, we are responsible for paying compensation for the early termination of all the bad contracts signed, so that you can get more freedom to attract investment after taking over. What do you think? "

"Oh?" Andy was a little surprised. He frowned a little and quickly calculated the gains and losses. However, thinking of the huge debts that the two newspapers of Du Li newspaper had to bear, he pondered and shook his head slightly and said, "sorry, Johnson, the debts of the two newspapers are close to 60 million pounds and the losses of more than 10 million pounds a year, which really makes me lose the hope of profit."

“。。。。。。” Viscount rosmir's brow was also slightly wrinkled. To be honest, he and another major shareholder, INM, thought that they could make a very sincere concession. He could see that the young man in front of him was obviously moved, but he refused at last, which made him a little depressed.

The hunting time was almost over. Towards noon, the party also mounted their horses and walked slowly to the chateau.

After a short period of thinking, viscount rosmir said with a slightly troubled expression: "if you are willing to bear all the debts of two newspapers, INM will pay you all the amount of the loss in 2007 in the next 10 months, and bear the compensation for early termination of the poor contract!"

Andy hears the promise made by the other side, but he looks at the other side in surprise. Does it need a lot of determination to make such a decision?It seems that the British media tycoon is determined to clean up the non-performing assets for the transformation of the daily mail group. In the face of the dark clouds of the financial crisis, he is ready to light up for the winter.

“。。。 The terms are sincere. I agree to restart the negotiation. I hope we can cooperate successfully. " Andy's eyebrows are deep in thought. He stretches out his tangled expression and makes a decision before returning to the castle. Of course, he won't immediately promise to come down. Some things need to be confirmed in details.

But before lunch, the two can reach a consensus, which also ensures that the atmosphere of the dinner will not end in embarrassment. Of course, Andy also saw the British food, tasted their proud mashed potatoes and flounder, cough... Fortunately, in order to take care of the guests from the United States, the host family had lunch with British and French food. In fact, English food is not so bad......

By the time Andy got back to the hotel, it was more than 3 p.m., and the head of the think tank and the team who had been in charge of the negotiation with Du Li Bao was already waiting.

Andy told everyone about the situation, and began to enjoy the afternoon tea time of British black tea and dessert, while listening to the opinions of the employees on the acquisition of Du Li Bao.

“。。。 Without the baggage, they can focus on the profitable market. "

"At the same time, they will also be affected by the positive effects, driving their share prices up. For them, part of the price paid is completely acceptable."

"Based on a large number of data analysis, the slogan of Du newspaper has been used for many years is" free from partisan political prejudice and ownership influence ". In the British newspaper market, the liberalism thought that is regarded as the middle position is the main reason for the rapid decline of sales volume."

Hearing the analysis of the think tank, Andy was tasting black tea, but he felt fresh and surprised, "go on."

"Boss, please see, this is the political spectrum distribution of the supporters of the political parties in the three islands of England in the past five years. The British people's position is more obvious and firm. According to every economic crisis, it will inevitably cause economic recession. We analyze that for a long time, the Left Party in the western political arena has moved closer to the middle, and the left vacancy will make the left-wing populism rise The position camp will be more clear and obvious, and the middle line will be abandoned by the people! "

After listening to the analysis, Andy combined the memory of his previous life and said: "there has never been a clear party trend, and the Du Li Bao, which represents the voice of British liberalism, has no market, right?"

"Yes, boss, if you decide to take over the newspaper, then change is imperative, first of all, to survive."

In fact, it's also well understood that everyone has a supportive side, who will pay attention to an outsider when fighting water battles all day? Everyone will only choose to support their own views, and the middle position can only be marginalized.

Andy nodded his head, which he also agreed with. After all, the turmoil caused by the European debt crisis in the memory of the previous life, all countries are on the stage either left or right, and all kinds of media are not disrelished to stir up the nerves of the people and fight a water battle to increase sales.