Chapter 749

Andy's plan hope for Dodge stadium is the Bernabeu in the United States. Looking at Real Madrid's Bernabeu stadium, it's not only a arena, but also a Madrid tourist area with Real Madrid club as the core, which integrates eating, drinking and playing.

The Dodge team is located in the suburb, but the transportation is convenient. As long as it has enough attraction, many fans will choose to come here in the afternoon to play, shop, eat, and watch the ball in the evening. The cost is absolutely greater than that of watching the ball itself. It is conceivable that the consumption of various surrounding business places can be pulled.

In addition to the direct pull for consumption, this area has a great role in promoting popularity and popularity.

Andy has always been worried about the naming right of dodge stadium. NIMA, the sponsor of the major league of professional baseball, talks with the major league, leaving the team with very little space to sign the contract alone. Even the broadcast contract and the major league will be strictly controlled, bypassing the major league negotiation, which will not pass at all, and will be rejected by a piece of paper.

All the baseball caps of major league teams come from the manufacturer new era. The designated liquor is Budweiser beer, the beverage is Gatorade and 24 sponsors. There is no team business at all.

Major league baseball only distributes 27% of the league's total revenue to 30 teams on average, so for baseball teams, only by expanding the business model to teams outside the stadium can they improve their revenue.

Fortunately, the Dodgers hold several good cards. One is the TV broadcasting right. After all, this is Los Angeles. The Dodgers are also a famous team whose market value is second only to that of the New York Yankees. The other is that there is a stadium naming right that hasn't been settled. The third is that an officially designated airline sponsor can use it.

So when people sat down in the conference room, Andy said these three ways to get money, everyone fell into a short silence. In addition to the stadium naming right is not new but absolutely subverting the tradition of dodge team, the remaining two have partners, fools can also hear that the big boss is unreasonable and in breach of contract.

Since Martin Lee, the operation director, has shown his face in the previous market planning, he doesn't care to rush out and leave a deeper impression on the boss.

"On the whole, fox's Broadcasting contract is good. The annual broadcasting cost is 80 million yuan, which is also the highest broadcasting contract in the league. It's even more profitable than the Yankees' own TV network, and the progress of our negotiation is not so good. Fox is even willing to sell sports two to us...

As for the sponsorship of designated airlines, the sponsorship contract of Southwest Airlines can be considered. After all, there are only 3 million sponsorship fees. For the current dodge team, it's really not worth the price. You need to know that the attention your boss has given to the Dodge team is not only in the competition and the competition field, you can consider to re attract investment. "

Granada, the current manager of the team, took a deep look at Martin Lee and nodded: "these are advantages, but the most important thing is the team's performance. Only when the results get better and better, our fans will enter the stadium, and sponsors will come in droves."

Andy squints his eyes, reaches out to his chin, and ponders for a while, saying: "I don't care about the team's affairs. The team's finance has been straightened out for a long time. With sufficient funds, I will go to buy if there's no one, and those useless players will be cleared out. It's better for me. I don't want people to go and pay them back!"

He also knows that there is a huge hole in the baseball industry, which often uses money to raise players who have been traded away in order to make room.

"Martin, you're in charge of setting up a development team to take charge of the next development issues. Well, let's break up first. Granada, you stay..." Andy looked at the discussion and ended the meeting.

When only Andy's men and Granada were left in the conference room, Andy said, "what do you think of Martin?"

"It's a loyal employee of dodge. He has been working here for seven years. Although there was nothing brilliant before, there was no mistake. I didn't expect that it would be a great surprise." Grana didn't try to suppress Martin, because he was too busy. His energy was to manage sports investment companies, not just a baseball team. He would like to see someone to help him share. During this time, he flew back and forth to negotiate, hoping to be able to share his skills.

"Then let him be the deputy manager, in charge of marketing and development, and the deputy general manager of your current management team, who is in charge of complementation, and you are also the manager, then we will see who is more outstanding, and who will take over your position." Andy's purpose is to hang the bone and let his subordinates break the rhythm of the head. Of course, this will make his subordinates desperately perform and create value, which is the most enjoyable thing for his boss.

"By the way, how is the negotiation with Houston city government? I haven't read today's briefing yet. Just say it. " Andy continued.

"They are willing to complete the transaction of Toyota Center with us $100 million, and the 10-year naming right of the arena and Toyota company will remain, and the former naming profit will not be discussed separately."

After Andy heard that, he basically understood that it costs five million dollars more than the 235 million cost of the stadium, and the 10-year and 100 million dollar naming fee eaten by Toyota was directly converted into the acquisition cost. Generally speaking, it's pretty good, but it still needs to pass the vote of the City Council.Although Andy is very upset to fulfill the Toyota company's naming contract, the annual naming fee of 10 million yuan is not the highest in the league, but it is also in the fourth place, which is acceptable. There are still six years to go, when it comes time, he will not call on the public and fans whether they will be used to changing their names. As long as they can increase profits, they will be used to it for a long time.

"Let's go into the acquisition process. You go to Houston and get rid of the obstacles of the City Council. If you are in trouble, please call me at any time." Andy is not worried about the most difficult City Council. After all, the Smiths are based in Texas. Of course, they can only get as many votes as they want.

"By the way, let the rocket team go to the capital city of China and the magic city to set up an office respectively, and dig deep into the sponsors of the rocket team, such as the basketball rack, some exhibition stands in the stadium, the back of the seats in the stadium, and so on. Whatever can be used to attract merchants..."

When Granada heard this, he was stunned. Andy squeezed out the advertisement on the back of the chair of the TianChao bus to dry the advertiser's behavior, which directly refreshed the festival of foreigners. How can he play like this?

"Here... Is there any manufacturer that will buy advertisements in this position? "

Andy turned his eyes directly and said to Granada, who questioned, "the manufacturers of China will definitely compete for these advertising spaces. Don't be too cheap..."

Andy left dodge stadium with his assistants and bodyguards, leaving Granada with a question mark and exclamation mark on his face

Andy didn't care about this kind of thing in the aspect of making money for a long time. He can bring profits and make money. In the aspect of bullshit, it's the most important thing to laugh at poverty rather than change. The ease of making money is the most important thing!

Where are we going next, boss? " Toriblake's body slightly stood up and pulled his black skinny bag Tun skirt away, which could make the great devil enjoy the black Si Long Tui more conveniently. He asked softly.

"Well, go to the copyright company and see what fatso is doing." Andy leans back on the pillow, hands caresses the smooth siwamei ~ Tui, and listens to the briefing read by Torry. This kind of master's style is what he enjoys most.

"Nomura Securities, the largest brokerage firm in the market, announced a loss of 620 million US dollars in the current quarter. According to the analysis made by the think tank in combination with market news, it is very pessimistic about the financial report of the third quarter of 2007 to be published by Merrill Lynch, the world's top brokerage, and the analysis said that the amount of loss will reach an amazing number..."

"Ah... These people are not worthy of sympathy at all. The subprime mortgage market has obviously collapsed, and every major stock market in the world has taught them a lesson with a single drop. The death struggle in September and October has brought them back to life. On the contrary, it has made these people even worse. It's really self inflicted. Wait for a good play! "

Andy listens to Torry's reading and sighs. Some people forget their pain. Even if they break their lips, they don't listen to them. Instead, they will jump to the bottom of the pit. In September and October, the stock market and the real estate market have a dramatic bottom bounce, which makes many people forget the previous shivering and throw away the crisis impact brought by the subprime loans After that, even the U.S. government and rating agencies are questioning the real harmfulness and severity of the subprime mortgage crisis. There are great differences in the understanding of the subprime mortgage crisis. Andy's newspapers have also warned more than once, but most people still can't bear to die and continue to push up the stock market.

In October, the U.S. stock market was pushed up to 14198 by the headwind, and the Chinese stock market on the other side of the Pacific Ocean was also pushed up to 6124, which is irrational madness!

In that case, let's die!