Chapter 1014

The crisis Starbucks has suffered this time is very serious. As early as 2006, Starbucks, which is in rapid development, announced a big Yuejin expansion plan.

In the next three to five years, Starbucks plans to open about 15000 stores in the US and overseas markets. The ultimate goal of Starbucks is to open 25000 chain stores around the world, just like McDonald's, which has nearly 30000 stores around the world, so that Starbucks stores are everywhere.

This crazy expansion strategy has been well implemented. In the past 10 years, Starbucks has expanded from 1000 stores to 13000. A striking example is Starbucks, which has more than 1400 stores in California, but it is still opening five new stores every day.

The expansion finally made Starbucks suffer. In 2007, Starbucks' performance in the United States fell by 50%. In January, Schultz, as the founder of Starbucks, had to fight the fire again as chairman and CEO of the company to cope with the operating pressure caused by the crazy expansion, and announced the closure of 100 stores on the spot.

It has to declare that it will continue to close 600 stores in the United States, and plans to cut 12000 jobs in the next nine months...

Since last year's financial tsunami, Starbucks has been confronted with internal and external troubles, and its share price has also declined to $19.8 from $40 in 2006.

Back to Starbucks, Schulz is reforming the company with crazy shock therapy. Regardless of the loss of turnover, he asked Starbucks in the United States to stop business for three hours and retrain employees how to make good coffee.

Andy admits that Howard Schultz has the courage and the ability to save Starbucks. After all, Starbucks almost occupied the world, which means that the other party's reform strategy is very feasible.

But for a listed company, these behaviors that make people confused and bring profits and losses are undoubtedly suicidal behaviors. When the stock price teaches him to be a man in minutes, the market value of the company is seriously reduced, and the shareholders who suffer from huge loss of profits will have different ideas.

There is only one chance. If Andy misses the chance, he wants to take Starbucks into his hands again. It also needs an astronomical purchase price. Now, Ho Ho, with a market value of less than 7 billion US dollars, as long as he controls 10% of the shares, Andy can become the largest shareholder. If he is more than 50%, Andy can completely pocket the global coffee chain's income, Through the economic crisis, it will bring Andy more than two billion dollars of profit every year......

In the bedroom, Ivana is close to Andy's arms, her small hand caresses Andy's abdominal muscle, and she asks softly, "are you really going to launch a hostile takeover of Starbucks?"

"If you give, you will suffer!"

“？” Ivana duzui, show eyebrows tightly wrinkly full face of the question mark to look up at Andy, is the Chinese.

"It means that if you don't want what God gave you, you will suffer in turn... Go to sleep. It needs a good plan. It's a time-consuming offensive and defensive battle. "

。。。。。。

"First of all, we should continue to crack down on their stock prices and use media opinions to create people's panic about Starbucks' operation and profitability..."

The next day in Gaia's conference room, a 10 person Starbucks team begins to explain their plans to Andy.

"Food safety! No matter the bovine Nai with artificial growth hormone rBGH or the expired juice problem in rabbit country, it can be used or even processed... "

Andy is a little noncommittal about this proposal. He doesn't want to smash the Starbucks signboard. If he does, he will be very depressed and shake his head slightly.

Seeing that the boss is not satisfied with the idea, the person who just spoke immediately crossed out this one, and then said: "the extent of Starbucks' layoffs is too large, which will certainly produce many violations of the fair employment law. We just need to find these people, let them accuse Starbucks, introduce the Labor Relations Commission to initiate a lawsuit against them...

At the same time, according to the data, Starbucks' business volume in the UK reached 2 billion pounds in nine years, but the accumulated corporate income tax paid was only 5.6 million pounds. Last year, Starbucks' turnover in the UK was 298 million pounds, but it announced a loss of 32.9 million pounds, without paying any taxes.

According to our analysis and data, Starbucks has adopted a series of complex methods to avoid paying taxes, including collecting patent and copyright fees, providing high interest loans to its UK branches and using the company's supply chain to transfer its profits, which, like a trick, makes their profits in the UK disappear without trace and avoid taxes intelligently.

Although tax avoidance is legal and the UK tax authorities can't say anything, Starbucks' move will definitely cause the anger of the British people and the stock price will plummet again once it is exposed in the current global financial tsunami, the sharp increase of unemployment, the recession and the decline of consumption. "

Andy make complaints about his mouth, and look at the funny way for a week. He is really full of poison and bad ass. What tricks can he think of?"There's also the issue of instant coffee, boss. We need to use the media's public opinion to crack down on Howard Schulz's personal prestige and Starbucks' brand value.

Schulz's massive attack on instant coffee market contradicts the idea of rebuilding brand value that he advocated when he just returned.

You know, in the traditional concept, instant coffee is not related to the top quality. Instant coffee has always been ignored by coffee lovers, even Starbucks, who regards the quality and consumption experience of coffee as their life.

Starbucks is just because it makes coffee a unique cultural and spatial experience, which is significantly different from the mass products of food giants, so it is widely loved by people and its value has increased dramatically. Now they are willing to degenerate, and public opinion will greatly affect their share price! "

Andy opened his mouth and didn't say anything at last. He wryly smiled Rou and began to hurt his head. NIMA, do you want to suppress the stock price of Starbucks, or do you want to kill Starbucks all at once?

It seems that alvette, who has been listening to his tangles and worries, reaches out and waves, interrupts his staff's further elaboration, and says to Andy: "boss, you don't need to worry about the crises we have created for Starbucks, because they will find ways to deal with and carry out public relations and reduce the impact. We are a malicious acquisition, everything The goal is to keep their share price to a minimum before they can buy shares at 50% to double the market price.

Boss, Starbucks has 6000 shareholders. It's a nightmare if we go to the door alone. What we need is to force them to come to the door and sell them to us.

If we want to spend less money, we need to create market panic. First, cut half of the 6000 shareholders and let them sell in the secondary market. After we absorb enough chips, we will directly announce a hostile takeover!

To say the least, even if our acquisition fails, the value of the shares in our hands will skyrocket because of the acquisition. I have never understood that no one has ever sold such a dispersed share. Although the Pennsylvania anti malicious Acquisition Act has a new legal interpretation and restriction on malicious acquisition, this huge number of shareholders is really too easy to break through! "

hearing al's question, Andy shook his head slightly and said:" if you were an investor, looking at the continuous market share grabbing, almost an independent company, would you choose to sell your shares? No, people are always seeking profits. The development speed and future prospects make these people very united. Now, they can't sit still!

Let's do that. Make the plan more detailed and detailed, and then start to implement it... By the way, this plan is called the knight in black! "

Andy stood up and supported his hands on the conference table. He leaned forward and looked around the faces of all the people for a week. Then he straightened up slowly and said in a clear voice.