Chapter 1020

In the context of globalization, global M & A is more and more associated with rabbit enterprises.

For more than two months, the case of Microsoft's merger and acquisition of Yahoo has been in full swing, which has also pushed Ali to the forefront of the wave. It seems that overnight, Jack Ma, Alibaba's leader, found that Microsoft had come to the side of his couch.

You can imagine the huge pressure Jack Ma can feel. Andy knows that the pressure comes from the control that Jack Ma has always stressed. What else does Jack Ma have once he loses control? What will Ali look like?

It's not good for Ali to change. It's not good for Andy's asset layout. Fortunately, Andy knows that this acquisition will come to an end, but others don't know.

After besieging Yahoo for more than two months, the winning Microsoft finally sounded the clarion call of the general attack.

On April 6, Ballmer told Yahoo's board of directors in an open email that if the two sides could not reach a deal by April 26, Microsoft would launch a hostile takeover at a lower price.

Under Microsoft's last pass, Jack Ma, who weighed the advantages and disadvantages with Yang Zhiyuan, the co-founder of Yahoo, may be struggling to take advantage of this opportunity to "get rid of the trap" - to reduce the 39% of Yahoo's holding right in Microsoft's hands to a safe level, and to ensure Jack Ma's absolute control over Ali.

Li Xiaoying looks at Andy's eyes narrowed into a line in the video. Her right hand is rubbing on her chin all the time. She looks thoughtful with her eyebrows fixed, and says softly.

"According to my observation and analysis, for Jack Malay who is eager to participate in the development of the world Internet pattern, Microsoft is more valuable than Yahoo, and Microsoft is a much more useful strategic partner than Yahoo."

Andy smashed his mouth, nodded approvingly, and smiled, "my lady Zhuge, don't tell me everything I think of quickly!"

Li Xiaoying was directly laughed by Qi, glanced at Andy charmingly, and continued: "therefore, Ali's strategy in this acquisition may focus on two aspects.

First, Yahoo's 39% stake in Alibaba is too high. Jack Ma has long wanted to buy back Yahoo. There is a great chance that he will take this opportunity to ask Microsoft to reduce its stake after the acquisition of Yahoo to obtain more independent development rights.

Second, Jack Ma will strive for more resources that Microsoft will bring to Ali's future development, and cancel some restrictions on Ali's international development in the original shareholder agreement with Yahoo. "

Andy looks at Li Xiaoying's pretty face in the video, and he puts on Tian's lips, pretends to be in a desperate state, and says: "the next time I meet you, I'm sure to lie down with you, and fall asleep at Zu..."

"Bah! No shame, who will sleep with you! "

Andy cheekily smiled, shrugged his shoulders and said: "we can take advantage of this matter. I don't think Microsoft will succeed in acquiring Yahoo. Yang Zhiyuan is too arrogant. He won't agree with the price offered by Microsoft. He doesn't want his company to be acquired. Now he is only forced by other directors of Yahoo. What he needs is Microsoft to give up.

But in order to deal with Microsoft's hostile takeover, he will definitely need a lot of money. I will contact him to see if I can buy some shares of Alibaba from him. "

Li Xiaoying frowned slightly. "If you mix in at this time, it will make things more complicated. After all, you are not an ordinary person. Let me come out."

"Well, it's true, maybe it could trigger the butterfly effect..."

"What butterfly effect?"

Andy's expression was slightly stagnant, and his eyes flashed a trace of splendor. He smiled and said, "I'm afraid that I will cut off the beard halfway, and Microsoft will speed up the malicious acquisition. By the way, I met a historical problem. Please help me to solve it."

"What's the problem?" Li Xiaoying is bewildered by Andy's jumping thinking. But seeing Andy's open-minded asking for advice, she decides to help him out.

"It's Xiang Yu. What kind of weapon is it?" Andy frowns and asks seriously.

"Well? It's like a Euphorbia...... Bah! You bastard! "

"Haha, right, that's it. You're so smart. I like the way you understand in seconds. Hey, hey, don't turn off the video. I'm still..." Andy laughs and looks at the black video. He chuckles and mumbles, "what a smart girl!"

After laughing, Andy's expression gradually becomes serious. This is the best opportunity to increase his holding of Alibaba shares, which must not be missed.

The purpose of Microsoft's acquisition of Yahoo is very clear - to compete with Google for the dominance of online advertising. And all kinds of signs show that Microsoft's acquisition of Yahoo is a close battle, and everyone is waiting for the moment when the boots land.

Even Jackie Ma is thinking about how to deal with the new Big Mac, and his eyes have already shifted from Yahoo, which he has always regarded as the eyesore, to Microsoft.

Picked up the phone and called Li Xiaoying, but she was rejected twice in a row, so she had to call for the third time without any words.

"You're a jerk. Do you know you're a Xing harass?"Andy squeezed his eyes, took his cell phone away from his ear, heard the angry and ashamed accusation on the phone, and laughed, "I just asked a historical question, not what I said... OK, I'm sorry. I'll apologize. Then you can bring someone to New York tomorrow. I'll make an appointment with Yang Zhiyuan. "

"I see! Goodbye! "

Hearing the busy voice from the phone, Andy picked up his eyebrow and chuckled, "wait, this little pepper. If you can make a person hot, I will eat it!"

。。。。。。

In the meeting room of Gaia company, Andy is relaxing in the boss's chair, holding a signing pen, playing with a good mood, listening to the implementation of the Black Knight plan by his subordinates.

"We have been using the media this week to mainly attack the full-automatic coffee machine specially developed by Starbucks. This kind of coffee machine is like a coke machine. When the switch is turned on, the coffee will come naturally.

This kind of coffee blending machine can't adjust the extraction method according to the variety of coffee, so no matter what bean it is, it can make a whole taste. Although Starbucks often changes its "selection of this week" now, it's just a gimmick or routine, which has long lost its meaning.

Now, with the presence of instant coffee, Starbucks is more and more like a dessert shop. The original style of high-end luxury goods has been severely hit. This media query caused a great response on the Internet, and also made Starbucks have to stand up to explain that the number of visitors to Starbucks is still showing a negative growth.

At present, the stock price has reached $17, which has a significant impact. If we start the public opinion campaign of tax avoidance in the UK at this time, it is likely to lead to a panic of selling, and the stock price will plummet... "

Andy stops his hands playing with the pen, looks up for a week, and laughs: "remember, when we successfully take Starbucks, its greatest value is the brand, not the coffee bought inside.

In fact, it is not so much the depression of the global economy that forces Starbucks to close many stores, but rather the devaluation of the brand has pierced the brand myth of Starbucks, unlimited expansion, leading to the bland words of brand experience and the reduction of brand strength.

So, everyone, at the same time of acquisition, you also need to think about how to make Starbucks' brand more popular. Brand equity is the most valuable resource of Starbucks. Brand expansion, for it, may be either adding, promoting development, or subtracting, weakening the value accumulation of the brand. The previous rapid expansion makes Starbucks float and expand The world is beyond the core value of its brand. We should learn from it when we take over! "

Everyone in the conference room nodded seriously, as if Starbucks were Andy's, and they were brainstorming for Starbucks' next development.

If this scene is known by Starbucks people, it will definitely kill those bastards who bring them endless troubles.