Chapter 1202

Under the impact of new media, the traditional newspaper industry generally faces the challenges of reader loss, advertising decline, profit reduction, channel decline and so on. Many traditional media, including the New York Times, have carried out business model transformation, but they still haven't got rid of the vortex of homogeneous competition.

The financial crisis has worsened the circulation of the already depressed newspapers.

The forum newspaper group in Chicago, the United States, runs the Los Angeles Times, the Chicago Tribune, the Baltimore Sun and other important media forum newspaper groups in the United States. The Chicago newspaper group, the Sun Times Media Group, the Minneapolis Star newspaper company, the news chronicle company and the Philadelphia newspaper company, five American newspaper giants, have been struggling To have come to the brink of bankruptcy.

It seems that Philip Meyer, a senior American news educator, predicted that the newspaper would die one morning in 2043, which is slowly becoming a reality.

Andy knows that Jon Mitcham's reason is very good, and he also knows that the cost of paper media is a big cause of loss, especially for Newsweek, which has rich content and a large number of pages, the cost of weekly paper media is higher than that of ordinary newspapers.

As we all know, the emergence of a newspaper requires layers of links, including reporters' writing, relevant supervisors' review, editors' edition, proofreading and inspection, editors' signature, printing and distribution... The human and material resources spent in each link constitute the production cost of newspaper.

What's more, with offices all over the world, the circulation of Newsweek has again recovered to 5 million copies, which costs a lot.

It seems that we need to carry out the reform again!

In the face of the vicissitudes of paper media, it's not wise to mourn its misfortune or to be angry.

To be honest, the purpose of Andy's purchase of paper media is very simple, that is, for the right of speech and influence. According to his growing wealth, even if he keeps these newspapers, there is no problem.

But that's not the way things are. Andy is a businessman first, making money is the first thing, and then he can think about other things.

To speak of newspaper reform, Andy's New York Observer has achieved great success. Of course, its size can't be compared with NEWSWEEK, and the reform is much simpler.

Now the observer is more personalized and luxurious. Although the price has been increased and the service group has been more niche, it is also more specialized. Instead of reducing the sales volume, it has opened up new sales channels, such as

clubs, leisure centers, personal collection information, etc.

Newsweek can't reform like this. After all, there are five million sales in the world. Although there are still many, this volume is the basis of discourse power and influence.

Otherwise, the four-star Li family would not pay so much attention to the Newsweek report.

"Boss, this is the cover and main content of the next issue, the North American and European editions..." Jon Meacham was also Andy some gloomy face and that a pair of sharp eyes staring at some sweat, hands the folder to the big BOSS.

With Andy's more and more success, his aura is booming, almost no one will pay attention to his age first, and no one dare to despise him because of his youth.

Although we know that Jon can't be blamed for the newspaper's loss, as one of the few industries that let him lose money, even if it's only over one million yuan, it's impossible to give him a good face.

After taking over the folder, Andy opens it at will. Looking through it, North America's content is mainly about the in-depth coverage of the general election and the economic crisis. After all, these two things are the most concerned things of Americans at present.

It's the European version. When he saw the cover, he was shocked and poked his eyes a bit. His face jerked a few times, and a large group of alpacas ran past...

"France's beautiful justice minister is unmarried and pregnant, and refuses to disclose who the father of the child is"

"beautiful dati had an affair with eight men at the same time before she was pregnant..."

Dati, 43, was single after a failed marriage in her twenties. As the attorney general, dati attracted wide attention for her fashionable and sexy dress.

In addition to his affair with France's president, he also has a TV host, a then cabinet minister, a CEO of a large company, the Prime Minister of Spain, Lao Sa's brother, the Minister of justice of the desert and the successor of a luxury company.

Well, the French version of the dad guessing contest!

Jon Mitcham, with a cold sweat on his forehead, carefully watched his face change. The big boss with his mouth twitching from time to time was also hard pressed in his heart. However, this kind of exclusive news can increase sales, and he can't avoid publishing it.

Although in the United States, who is the father of the gorgeous movie queen? This report may cause more attention and ridicule, but it can sell money!

"he's really meow!"

make complaints about

. Jon Meacham heard a ridicule Tucao in big BOSS, and watched him pick up the name on the signature brush, and the nervous heart finally relaxed and breathed out the turbid breath."Exclusive?" Andy looks at Jon and asks.

"Yes, boss, the news of this pregnancy has not been exposed yet. A reporter of our newspaper found out the news after finding the clue."

"Tut Tut, it's a French woman Andy also shakes his head and laughs. He really admire French women's ability to play. This is the old driver of bus 111!

"The notice goes on. At 2:30 p.m., a meeting will be held at or above the middle level. The heads of offices of all countries will participate in the video conference to brainstorm ideas. The theme of the meeting is to come up with solutions to reverse the losses!" Andy looked at Jon Mitcham and said.

"OK, boss, I'll give you a notice right away." Jon nodded his head with a dignified face, but he felt uneasy. He knew that if he could not find a proper way, in order to reduce the loss, it would be inevitable for him to lay off.

Although Andy just took over Newsweek and cut down some sub stations and departments by internal investigation, after all, he didn't wield a butcher's knife to make a big layoff, but this time it seems that he is doomed.

Looking at Jon Mitcham's bleak back, Andy's eyes shook his head coldly. Naturally, he knew what the old media man who had worked in the newspaper for decades thought. Jon didn't want to see his subordinates who had worked together for many years were cut by a batch of people. His mood was understandable, but Andy was not kind-hearted.

Although Newsweek was bought by him for one dollar, he also received all the debts of the newspaper. Andy didn't want to pay for the debts of Ding. At first, he simplified the organization, at least making the book look good, and he could also be responsible for his own profits and losses. Naturally, he didn't need to carry out large-scale layoffs.

But in this economic environment, let alone Newsweek, all enterprises are trying to save costs, reduce losses, and lay off workers in order to survive the financial crisis smoothly.

The meeting in the afternoon has been going on for more than an hour in a tense and dignified atmosphere. In the face of many irresistible factors, I can't think of many effective ways. After all, in this economic environment and the decline of paper media, who can come up with the golden idea.

Finally, in the silent meeting, in which people's breath can be heard clearly, Andy said the decision of layoff without expression.

"Although this is a forced and helpless way, Newsweek still needs to implement the theme of" content is king ", the investment in the content field will not be tightened and the quality will not decline, in order not to lose the position of information, truth, opinion and trust source, this layoff, the first-line excellent reporter, editor, printing and distribution are not included in the layoff temporarily, and the network department will not carry out the layoff Layoffs, including administrative staff, and half cuts in other departments... "

Andy's voice fell, and the faces of all the people in the whole conference room were extremely dignified and bitter. Those executives who were not in the scope of reduction were not very happy. After all, they did not start this time. If they still cannot reverse the loss situation in the future, they will eventually turn to them, and they will not escape that knife.