Chapter 1352

It can be said that in the era of Internet, especially in the era of mobile network, newspaper is the traditional industry that has been impacted the most.

In the past, whether in the United States or other countries, taking a newspaper on the way to work in the morning, on the subway, on the bus, in addition to passing time and getting information, was also a very powerful thing.

But now, that is slowly changing. Newspapers are being replaced by mobile phones, and in the future, when the popularity of mobile phones increases, it will become that no matter where you are, everyone is looking down at mobile phones.

In the digital age, the paper media is suffering greatly!

"In the digital age, with the rapid development of the Internet and new media, the traditional media, especially the paper media, have suffered a lot. Newspapers that fail to keep up with the situation and change their strategies in time will live a very miserable life. Many newspapers will be closed and the company will go out of business."

After the press conference, Andy took the CEO and editor of the Los Angeles Times to the conference room of Mockingbird game company, opened the video connection, and gave a video speech to all the people of the Los Angeles Times who were excited about their new owners in Los Angeles.

"The so-called transformation and innovation is not to build a website, but to develop an app. The key is to have a global perspective. Iron making also needs to be hard, otherwise it can only be eliminated. Facing the Internet, I just want to ask everyone.

Will you stick to the rules or innovate? Would you choose a life of ease or a life of dedication and adventure? Are you going to be cynics or down-to-earth builders? "

Andy is facing the camera on the laptop in front of the conference table, asking a series of questions to torture the hearts of the newspaper.

"I know that many people in the newspaper regard me as the Savior of the Los Angeles Times. They feel that they can help the newspaper more financially without worrying about the internal turmoil caused by the layoffs.

Well, it's really worth looking forward to and happy with, and I will certainly give some financial support to stop the mass layoffs.

I'm not new to the newspaper industry. As you all know, I have several newspapers, although I never participate in the setting of reporting direction or content related matters.

But that doesn't mean I don't value content. I am very clear about how the newspaper started, its history and brilliance, and its core competitiveness.

However, my view of the newspaper may be a little different from that of others. I just want to tell you one thing, the Los Angeles Times will usher in a revolution, a revolution that will make our newspaper more competitive in the digital age! "

Turning off the live picture connection of the already boiling newspaper, Andy looks at the CEO Eddie and editor in chief John of the newspaper in the conference room with some solemn and serious expressions. They seem to have some worries and worries about the big action that their new boss began to prepare for change as soon as he entered the office.

However, how can Andy get used to these people? He likes to delegate power, give professional managers trust and great autonomy, but there is a precondition, that is, all work according to the requirements and general direction set by Andy Smith.

If you want to work under him to make money, you have to understand who the boss is and who they are working for. If you don't know, even if you have the ability, Andy will let them go!

Although Andy has successfully acquired the Los Angeles Times, there are some exclusion and unhappiness in the heart of the executives of the newspaper, frankly speaking, it's still Pigu's problem of deciding his head. A group of rebellious, rebellious and rebellious subordinates, no boss will like it, even if Andy gains from them, which is the only vested interest Those who benefit.

However, Andy won't touch them for the time being. After all, they have cleared many obstacles for their accession. They are also meritorious officials. It's hard to avoid chilling that they will attack these people as soon as they enter the Lord.

At the same time, Andy also understands the inner feelings of these people, including some CEO Eddie who violates professional ethics, and also an old employee who has worked in the newspaper for more than 20 years. He has a deep feeling for the newspaper when stepping into the position of CEO step by step. Therefore, Andy also understands Eddie's choice when facing the possibility of newspaper being dragged into the abyss.

Understanding comes from understanding. Andy is willing to give this group a chance to gain their own trust. Therefore, as soon as he takes the initiative, he is ready to start the reform plan, let the Los Angeles Times out of the mire, and at the same time, conduct a personnel screening and cleaning for him to completely control the newspaper.

"In order to clarify the main image of the Los Angeles Times, improve the quality of the times and the reader's attention, reduce unnecessary burden, and improve the brand's attention, from next week, close all local tabloids born of the times and sold in bundles with the times!"

Andy's voice just fell, CEO Eddie and editor in chief John's face slightly changed, looked at each other, some Yu's words stopped, but was stopped by the new boss's direct wave, and continued to hear the new boss said with a smile.

"Local tabloids may cater to the needs of some people, but for the overall development of the times, they are mostly cumbersome, which is one of the reasons why they lose money if their circulation does not go up.

I know that this will make a lot of people gnash their teeth at us and even those tabloid reporters hate me. However, these burdens must be cut off. I will never allow those leeches to stick to my newspaper to continue to suck blood. Don't think about the past preferential treatment! "In the face of a strong, undoubted new boss, Eddie and John can only feel bitter inside, but their faces are nodding with solemn expression. John, the chief editor, is not exclusive to the new boss's decision. To be honest, he also doesn't like the local tabloids clinging to his own newspaper office and taking advantage.

"Content is the lifeblood and core of all media, including the times. In the future, I will increase the investment in the newspaper in a planned way, and at the same time, I will also make some adjustments in the personnel structure. New editors and journalists will be recruited, and regional reports will be published on the website every day. The newspaper website will greatly expand the technical team. The most important thing is that the newspaper should distinguish the work tasks of its employees, and senior journalists and editors should have more freedom to go deep To report, not to be involved in the ordinary reports too much energy.

In addition to human resources, the newspaper should greatly improve the application of data. Not only through data to understand user distribution and determine market segmentation, but also for in-depth reporting

CEO Eddie and editor in chief John Carroll were worried from the beginning. As the new boss's decisions came out one by one, they began to take pen to record. They were attracted by the new boss's reform decision.

When Andy finishes what he thinks, Eddie and John look at him with admiration and excitement. As senior insiders, they naturally know how many problems the newspaper office is facing, but they are limited by the difficulties, and the ways they can think of are not many. The continuous layoffs of the head office also make them think about it, and they can tighten their waist Take, bitter ha ha of smooth living, is the only wish.

Now these changes of the new boss are undoubtedly sending them a signal that the Los Angeles Times is really starting to rebuild its brilliance!

"Stop selling the Los Angeles Times building, sell the 80 year old headquarters building, and we may lose more!

We and the New York Times and the Washington Post are known as the three major newspapers. New York is the world economic center, and Washington is the political center of the United States. What about Los Angeles? Want to understand, we have Hollywood, is the world entertainment center, play to expand our advantages, have a global vision, create our unparalleled entertainment version, entertainment segment segmentation, we are the global entertainment vane! "

Andy said his positioning and expectation for the Los Angeles Times. Seeing Eddie and John's solemn expressions, he was satisfied. The reason why he was so strong for them was to let them understand the reality.

"The past of the newspaper has been turned over, and a new page has been opened. I have given you the opportunity. Don't let me down, because the opportunity is only once!"

At the last paragraph of the new boss, CEO Eddie and editor in chief John of the newspaper finally let go of their worries. To tell the truth, they are most worried about the attitude of the new boss towards their management. Even if Andy started to clean up as soon as he became the owner, there is nothing wrong with it. However, the worst situation does not appear.

"Boss, we will start the reform immediately according to your requirements!" Eddie was very serious about the dogleg's firm response.