Chapter 1408

In the morning of the next day, Andy embraces Lima from behind and enjoys the vast sunrise scenery of Pacific Puget Bay and Elliott Bay through the floor to ceiling window.

The slowly flowing clear Bo, the white ships floating on the sea, and the distant green trees and jungle form a quiet picture, which is lingering for a long time.

The golden sunshine is shining brightly. It falls on the blue bay. The light and shadow are swaying, the golden light is flashing, and the beautiful scenery of water and sky is amazing.

The sun shines into the bedroom through the glass, warming the two people. Lima looks back at Andy with beautiful eyes and leans against him and says softly, "I think you should get ready now. After all, it's the key day for you to enter Starbucks..."

"It's OK. Now that I've knocked on the door, I'd better go in and have a chat. Don't worry, I'll be quick to explain the matter."

Andy hugged the feeling of Xing in his arms, you Wu, kissed her red cheek a few times, and started academic discussion with her.

。。。。。。

"Ah, bring it. You can make people die in a hurry by wearing a tie!"

Lima, who is leaning on the sofa and drinking coffee, reluctantly puts down the coffee cup, stands up and walks to the cloakmirror, stretches out his hand to pull the tie, rearranges Andy's shirt collar with coquetry, puts on the tie, fastens the tie, carefully arranges the form, then turns the white shirt collar down.

Andy shrugs his shoulders, laughs and helps him finish his tie, shirt and collar, and unfolds his suit, which makes it easier for him to wear. Lima laughs: "we are good at different things, just like I am good at drilling, and you are good at Zha juice..."... Cough! "

"Bang!"

Lima put out his hand in front of Andy bear and slapped him. He said angrily, "sometimes you are so annoying for breaking your mouth!"

Pa pa -

Andy, who is still acting, doesn't pay attention to the light cough. Then Lima hits him twice in his butocks, laughs and scolds: "go away, I'll go shopping later..."

"I'm going to fight. Don't you kiss me and give me some encouragement?" Andy reached around Lima's slim waist and smiled.

"Bo ~"

"now it's all right! Go, conquer them! " Lima was also happy with Andy's inclination. He kissed him on the mouth with a sweet smile and encouraged him with his hands holding Andy's cheek.

"Ha ha, a good life is really starting!"

Andy smirked and gave Lima a a deep Wen. He stepped out of the presidential suite with both doors open.

"Pa pa pa pa pa..."

"Thank you, thank you for your trust, thank you, thank you..."

Andy, with a warm smile on his face, clapped calmly and confidently, and nodded to the directors and members of the three committees in the conference room.

Warm applause is for the board of directors to pass the resolution that Andy Smith will take over as chairman of Starbucks board of directors. Although everyone here knows that this is just a passing step, because Andy holds nearly 50% of Starbucks shares. Soon, Starbucks will really become his speech.

What is wealth, what is not bad money...

All the people present saw from the young super rich in front of him that they had to smash with money, and all the people who smashed had no temper. Even Howard Schultz, the founder of the company, had to compromise and give way to the pioneer who first divided all the shares in order to prevent this situation from happening. He crawled under the feet of the 24-year-old young man 。

Andy was sitting on the empty boss's chair at the conference table. From then on, Starbucks, the world's largest coffee chain, was officially pocketed by him!

"Please take a seat. Thank you for your enthusiasm..."

Andy smiled, reached out and made a downward gesture, sat everyone down, then looked around the room for a week, and everyone, including Howard Schultz, who had a smirk on his face, looked at him.

"Starbucks, a great name, was born in Seattle. It started with coffee beans. Since its formal establishment in 1971, it has never advertised, but in nearly 40 years, it has become a giant chain coffee group. Its rapid development legend has attracted worldwide attention.

Starbucks not only interprets the miracle of the ugly duckling turning into a white swan vividly, but also hides many moving stories behind it.

Its brilliance is more clear to all the people sitting here than to me. Most people, even witnesses, don't need me to repeat it here.

At the same time, the history of Starbucks concentrates the history of economic globalization, or represents the global expansion trend of American enterprises.

For a long time in the past, Starbucks focused on business expansion in North America. When it went public in 1992, we had 165 stores in North America. In 1996, the company went out of North America for the first time and entered the foot basin market.Then we entered the UK market in 1998 by acquiring competitor stores. In January 1999, the first store was opened in Beijing international trade. As of this year, we have more than 13000 stores in 55 countries

"Pa pa pa pa pa..."

There was another round of applause in the conference room. Everyone thought that the new chairman was praising the brilliance of Starbucks. Andy smiled and nodded to the clapping people. He sneered inside.

Howard Schultz's smile on the side was a little farfetched and perfunctory. He didn't expect that Andy Smith, a young man, was so fierce and decisive, because he knew that the other side's turning point was coming, and this turning point also marked the official lifting of the butcher's knife to kill the management.

"But our global expansion is not easy. Schultz resigned as CEO in 2000, which seemed to be the beginning of the company's nightmare. During this period, the company's profit margin was low due to its radical and blind expansion of its stores.

Last year, Starbucks' single store sales fell for the first time in many years, with a sharp drop in customer flow, a drop in profits, weak sales and a significant reduction in the recognition of the investment market. This year, the financial situation worsened even more, and the stock price plummeted precipitously.

Fortunately, Howard, the spiritual symbol of Starbucks, has returned to the company and presided over the rebirth of Starbucks.

Rebirth means profound change. The way of Starbucks' rebirth is to return to the root of business, focus on the best things, provide the best products or services, and improve customer experience as much as possible.

In order to get rid of the decline, Starbucks must survive in innovation and change. Establish a more open and innovative corporate culture.

If enterprises solidify their thinking inertia, can't accept new things, and organization repels learning, they will be eliminated by the market. Therefore, the strength of learning ability of enterprises is related to their future competitiveness and determines the speed of change.

And the ability of management decides the height of change!

When it comes to leadership, there are different definitions in many different textbooks. One of the traits I think is underrated is vulnerability, especially for men. It's hard to imagine a man displaying his vulnerability in front of a group of people, admitting his mistakes and apologizing.

Sorry, everyone. First of all, I'm here to say sorry to you. We need some changes for the rebirth of Starbucks... "

at this time, even a fool knows that behind the warm smile of the new chairman of the board is a cold and resolute decision. On the first day, he was ready to hold up the butcher's knife to clean it. It's unbelievable.

The original relaxed atmosphere of the conference room seems to be frozen completely by the cold at the moment. The expression on each face becomes pale and dignified. Some people are even dumbfounded. The style of painting changes too fast.

Andy ignored the reaction and turned to Howard Schultz on the left and said with a smile, "Howard, you are the most familiar with the company, so you can announce it."

"OK, chairman."

Howard Schultz nodded his head expressionless, which was the consensus reached by the two men at dinner last night. He just didn't expect it to be so fast. It seems that there is not much difference in the evaluation of Andy Smith from the outside world. It's tough and decisive. He saw it today. He was elected chairman of the board less than 15 minutes ago, so he made a decisive move without dragging the mud and showing his edge 。