Chapter 1518

New York.

Inside and outside the home, the decoration is full of children's interest. It's very open and beautiful. In the new old warehouse, the room is warm like spring, and the desks and staff are distributed in a disorderly way. It's very busy.

The wall is pasted with "dream", "excellence", "enthusiasm" and other striking words in the glass wall conference room.

Wearing a shirt decorated with a black bow, it highlights the increasingly proud curve. With a ruffle side wrap dress, Ivana, who outlines the long leg line, is purring her red lips, smiling sweetly while talking on the phone with her mobile phone, while gently lifting the lower side of her hair, which is divided into big curls. Every frown and smile is full of intellectual and mature femininity.

"Dear, our diapers of the hope company have been produced. According to our original concept, all products under one brand should be non-toxic..."

Ivana, with a brilliant smile, reached out and pulled the rows of diapers on the conference table, which had been mounted, lined and framed, to her face, talking to her man, and feeling happy about the future of the new company.

"Honey, I'll send you the photos later. They are really beautiful. The pattern on each diaper is a kind of whimsical design.

There are purple and green leopard prints, many delicious pink strawberries and some star stripe prints. New moms will love them very much... "

Ivana laughs happily and narrates and introduces with Andy. After talking with Andy for a while, Ivana hangs up the phone, turns on the wasp app, and starts taking photos with her mobile phone to send to Andy.

After all this, Ivana put away her mobile phone, sat at the top of the conference table, smiled slowly on her beautiful white face, and said to the female secretary on the side, "let's inform you, have a meeting."

"All right, boss."

The female secretary answered immediately, opened the door and went out to inform the public,

soon, a dozen people pushed the door and walked in, each of them greeted Ivana, the bully female president, just after entering the door, and then found their own seats.

After all the people sat down, Ivana looked around quietly for a week, and her voice was clear and said: "these are the kind of lovely, natural diapers I want. This will also be the only thing we need to introduce in the future. It's very important in our integrity company's strategy, because it's the key to let our products enter the consumer's family.

Our mission is to create a healthy world for every child's better life, because there are a lot of toxic chemicals in our life every day, we need to be able to effectively remove them, so that babys can live in a healthy and safe environment.

In the future, we will launch more products, such as cleaning Jing, kitchen cleaner, detergent, Rufu cream, multi vitamin agents and even kindergarten furniture, etc., but we should be cautious to expand the product range, because we all know that the brand power is easily dispersed because the stall is too large.

"Find the right manufacturer, produce the original product, test... It's very difficult, "said Ivana, who was in full swing in the conference room. People in the conference room looked at her intently and listened to her." people have a sense of security when they use our products, that's what they want. They asked us to provide such products... "

After Ivana inspired her subordinates and drew a blueprint for the future, the executives began to report.

"Boss, 100 customer service representatives trained, have completed the familiarity with the product..."

Hawaii.

Andy takes his cell phone and looks at the photos sent by Ivana. The patterns of these diapers are really cute. His eyes are slightly narrowed. After a while, his mouth is slightly raised. Then he opens his ins and uploads a picture of diapers with stars and stripes, leaving only the word "honest" and a string of ellipsis.

Hey, hey.

After sending it out, Andy picked up his eyebrows and smiled. He knew that after his INS was sent out, he didn't know how many people would be forced to make random guesses, which became a hot topic and extended various strange statements. Even we can imagine that the media would report curiously, but his influence was there.

When the diapers of honest company are put on line, they will immediately turn their already hot passion into brand reputation and sales volume, and complete a successful new brand marketing. Although

will let many people make complaints about this kind of marketing, with the development of various social JIAO software platforms, this marketing campaign will become the main way for many celebrity celebrities to publicize their brands.

Curiosity is an immortal bird in everyone's heart.

A picture of Andy's INS's star spangled diapers with honest words, as Andy expected, aroused a lot of people's curiosity.

For a while, there was a lot of rumors. What do you mean, the United States needs to be honest?

The Star Spangled Banner represents the United States. Is it a mockery that the American economy needs diapers?Don't be a pushover, Ares!

It's Andy. The irony is too strong...

I've been keeping a low profile for so long, and finally I have news.

Please tell me, who is the irony? White House or se? Or the cassock area for peeing?

The next day, Andy woke up from the 1.2-meter-long Tui in Tyler's gentle village. He took a lazy shower and had breakfast. When he saw the report in the newspaper, he couldn't help but smile and make a sound. As expected, he appeared in the newspaper.

One of the diapers that I planned was a hot discussion marketing success!

While laughing, he opened his ins and looked at tens of thousands of messages on it. Some of them were funny enough to make him laugh directly.

Just after 8:30, Andy's cell phone rang, looked at the eyes to show, first and the color ruddy, after breakfast Taylor kiss, take the cell phone while walking out, while picking up.

"Ha ha, I didn't expect such a good result... Don't rush to solve the mystery. Let things ferment for a while, and then you can release a message through INS, and then start advertising

Listening to Ivana's happy laughter and sweet dead man's praise, Andy's mouth is also quite proud, and his face is full of smiles.

"As for the advertisement, you can call pitkaplan and buy the front page picture advertisement of New York Observer. I've thought about the advertisement words. Take a note... "Since when, we don't believe in anything, and doubt that it's becoming everyone's way of life - the honest is by your side as a trusted brand."

"Ha ha..."

Standing on the wooden plank road, facing the sea, facing the sea wind, listening to Ivana's happy and sweet smile and adoration words on the phone, Andy laughs proudly.

“。。。 No way, no one wants to turn the front page into an advertising picture. Under the crisis, they can only help themselves. It's not only my newspaper that has created a large number of advertising pages on the front page. Even the New York Times has to give up nearly a hundred years of tradition. Many mainstream American newspapers, including the Wall Street Journal and the USA today, have begun to prepare Sell front page photo ads. "

Andy's smile dissipated. He explained to Ivana that, as everyone knows, any space on the front page of the newspaper has always been regarded as "news priority". Placing a large number of advertisements undoubtedly means breaking the original tradition and bowing to commercial advertisements.

However, in the face of the financial crisis and the impact of emerging media, the American newspaper industry is no longer prosperous, and has to bow.

Andy does not have the proud and charming traditional thinking of any paper media. He is facing an unprecedented survival crisis of newspapers. Newspapers all over the world are walking on thin ice. What is more important than survival?

Tradition? Joke, bankrupt and bankrupt, keep tradition and have a fart!

"It's no longer shocking that we can't find local newspapers in big cities of the United States in the future if we don't find a way to recruit or restructure them." Andy looked at the sea level in the distance and sighed with emotion.