Chapter 1817

Many American insiders believe that the Boston Globe is about to close down to warn the American newspaper industry that is in turmoil in the financial crisis. Under the current economic situation, no newspaper is in a safe situation.

The sword of Damocles hung above all the newspapers. If the newspaper industry wants to survive, every family has to give some blood. Advertising revenue in the U.S. newspaper industry continues to decline, and advertisers prefer to enter the low-cost network media, and the economic downturn since last year has made newspaper advertising marketing difficult.

The closed Rocky Mountain News, the Philadelphia Inquirer for bankruptcy protection, the Minneapolis Star Tribune, and the Chicago Tribune.

The "paper media" Declaration was completely converted into the online versions of the Seattle Post and Christian Science Monitor.

The current fact is that the traditional media industry as a whole has stepped into a dilemma. Although the media people gradually reach the consensus that content is still the core productivity, the sad thing is that it is difficult to prove itself. It can be sold, or forced to stop publishing, or transferred to the mobile terminal. The spotlight habitually focuses on "difficult" and "transformation", but few people pay attention to it. Only when there is a buy, there is a sell, can it become a transaction. In the short market, who is still buying?

Of course, in this less favored industry, the rich in the United States, or the world, have a special interest in these traditional media.

But what makes people laugh and cry is that on the other side of billionaires' willingness to buy the media by waving cheques, it is the bitterness, unwillingness and embarrassment of traditional paper media.

On the one hand, there are the traditional media with a dishonorable and proud face, and on the other hand, there are the super rich who are full of money and seeking style.

For these super rich people with tens of billions of dollars, their purchase of traditional media was not for the purpose of making money, but more like a kind of emotional investment. Of course, this reason is what everyone said anyway. Believe it or not, it's all in you. However, the rich are not fools. They value more the role of their public opinion tools, so they don't pay too much attention to the revenue loss of media. They are also willing to continue to invest in expanding the scale and influence of the media.

However, the old American media can't be bought with money.

Although these traditional media are not as good as they used to be, they are still arrogant. If the super rich want to buy a time-honored media, they need to be recognized and accepted by the mainstream society of the United States at least, and respect the value of traditional media. It sounds a little funny. They are poor and picky, but that's the truth.

As we all know, in order to acquire American media assets, Australian media tycoon Rupert Murdoch joined the American nationality and better integrated into the mainstream society of the United States. This led to the continuous acquisition of important assets such as Twentieth Century Fox and Wall Street Journal, which created the media empire of News Corporation in the United States.

Some people may have said that it's because the money is not in place. Tut, it's not that the rich in China didn't come up with the idea of the New York Times, but in exchange for a "ridiculous".

When Arthur souzberg, chairman of the New York Times Company, proposed the name of Andy Smith as a potential buyer, why did all the participants in the meeting have a bright eye and a strong spirit?

The key is Andy's reputation as the richest man in the new world, and he is absolutely popular in the mainstream society of the United States, which is extremely easy to accept.

You know, in that year, the times group spent $1.1 billion on the Boston Globe. For a long time, Boston citizens have been haunted by the acquisition of the Boston globe by a New York company for the simple reason that New York and Boston are competitors in sports, banking and culture.

As for why Andy Smith is willing to buy the declining newspapers, the United States knows that the young world's richest man is integrating and building his own media kingdom.

Of course, there are also people who think that for Andy Smith, there is nothing new in the routine Xing consumption, such as priceless mansions, winery islands, luxury yachts, private planes, and buying teams. The more tasteful way is to buy a media full of old money.

For Andy, he naturally can't see the blog media that are blooming everywhere. He prefers the traditional paper media with a long history, a great influence and a serious and old brand.

As for the reasons, these have been said a long time ago, and the results did not disappoint him. The power of the news organizations in his hands has indeed achieved many of his goals, although these goals include not only the government's responsibility, but also the suppression of negative reports on himself and his own business, and the fight against opponents.

It is worth mentioning that the Boston Globe newspaper group would agree with Arthur souzberg, chairman of the times company, and actively seek to sell to Andy Smith. Global executives want to give the media to rich investors with more strength and understanding of the value of content, and Andy Smith, who has become the new American newspaper giant, has naturally become the first choice. The point is that Andy Smith has a reputation for letting go, and doesn't get involved in the daily operation and editing team of old newspapers.

"Haha, it seems that a good reputation really has an unexpected harvest..."

heard alvette's report, Andy not happy to laugh with joy, but the video conference make complaints about their bosses' cheek. They just blinked a few eyes and smiled with the boss.Good reputation? Well, there are some good reputations, but there are many bad ones!

"What price did they offer?" When Andy is happy, he naturally cares more about the price. He is not an upstart with many money. He knows better than anyone else about the difficulties traditional paper media faces. He spent money to buy those paper media newspapers. Apart from the need to integrate and build a media empire, the main reason is that they are cheap. They are really cheap.

Behind his series of acquisitions, there is a big rule: even though the industry as a whole has fallen, top brands are still sought after. In contrast, the poor paper media are generally sold at a low price like bad assets. The Boston Globe and New England media assets undoubtedly fall into the general category of the latter.

Now don't tell him anything about the history of more than 100 years or the past glory. Before it belonged to him, it was all useless nonsense. Only the price was Andy's only concern. Of course, although the traditional media lost some positions, it still held the high ground of voice,

"200 million US dollars, the whole new England media group packed."

"Ha ha..." At this price, Andy shakes his head and laughs, "it looks beautiful."

"I've told the other party that their price is too high. The other party's offer this time is just a test to see if you have the intention to purchase, and the purchase price can be negotiated.

According to our survey, the circulation of the Boston Globe decreased by 14% in the past three months, and it is estimated that the Boston Globe will lose 85 million US dollars this year. Last year, they lost 50 million US dollars. This time, they are going to cut 20 million US dollars in operating expenses. However, they are rejected by the labor union. There is a rumor that the globe is going to close the newspaper. Once the Boston Globe closes, there will be only one daily newspaper in Boston City, the Boston Herald, a small newspaper with only 10 full-time journalists who are also fighting against the financial crisis Newspaper. "

After hearing these materials, Andy nodded and pondered, and finally decided to say: "in this way, 50 million dollars, I want it. I can promise that I will not lay off staff, interfere with the daily operation of the newspaper, and maintain the Du that the newspaper collects and compiles.

"Cough..."

In the window of the video conference, I don't know who coughed a little bit, and then immediately replied quietly. Others were killed by the boss, but no one would show it.

"The price is a little difficult, they may not accept it."

"If I can't accept it, I will pack 50 million yuan. After all, their debts and losses are there. I can't get into a hopeless situation after that in order to enjoy the short-term acquisition excitement. Fifty million has been a lot. I only spent one dollar on Newsweek. I can tell them the original words directly. The cost of closing is higher. I'm afraid that the New York Times is more difficult to accept. As for other buyers, Ho Ho Ho, who will buy a giant pit back home at this time? I'm afraid no one else except me! "

Andy is very indifferent to smile, this is a good time to copy the bottom, do not take advantage of the fire, how can you afford yourself, his money although a lot, but also can not cheap outsiders ah, money does not matter, the key is that the sense of achievement of bullying people fascinating ah!