Chapter 1889

And wearing a white hollow dress, always classic big red Chun, showing a very dazzling long big white leg's Tyler Wen goodbye, watching her sitting in the car, smiling and waving goodbye, Andy nodded, smiled and waved until the team left, he turned around and entered the little Versailles Palace.

Taylor's success, in addition to her fearlessness and firmness in music, as well as her tenacity and perseverance in life, has made a generation of superstars.

As she often said, be yourself, and the world will applaud you.

Only Taylor like this can write "people will throw pebbles at the shining things. I'm not going to survive in a storm. I'm going to dance in a storm." The lyrics.

When he came to the study, Andy turned on his laptop, clicked on his email, and checked today's company briefing. Since Smith media group was founded, he has reorganized the disordered company newspapers. Even what he wanted to see in the briefing has become simpler, greatly shortening his working hours and improving efficiency.

In addition to Starbucks and Qualcomm, he is only a listed company with a high proportion of shares. He needs to understand everything and make decisions. There is no way. These two companies are not his words. The internal power structure is complex. The internal executives, shareholders' representatives, board members, all have their own thoughts.

So, even if it's very troublesome and tedious, Andy will not relax the control over the two companies, well perform the authority of his chairman, and comprehensively intervene in the company's affairs, even if there are some things, just to brush off the sense of existence.

Although this is a bit small, but the effect is very obvious. The staff and middle and low-level management of the two companies have changed dramatically in their understanding and recognition of Andy, the chairman of the board, rather than just a symbol.

Especially in Starbucks, the arrival of Andy, the new chairman, led the traditional coffee chain company of Starbucks to quietly set off a marketing revolution, although he did not develop any new coffee drinks.

For a long time, Starbucks' coffee chain has been popular with consumers in many cities on the planet because it provides not only coffee or bread, but also a way of life. The original cold business relationship between businesses and customers has been given a lot of added value by Starbucks.

Andy knows better than anyone that the biggest change in this era is the impact of the Internet and mobile phones on people's living conditions. He knows that the characteristics of this era must be quickly integrated into Starbucks products and services.

So the first fire of his new chairman is to let Starbucks follow the actions of the times, develop the app of Starbucks, and take the most solid first step for his ultimate mobile payment ambition.

Of course, Andy has not foolishly announced to the outside world that the company selling coffee drinks is becoming an Internet company, launching apps and preparing to sell coffee online. After all, Andy is also a member of Wall Street, so he knows better than anyone about the urination of those investors. Investors will not understand that a company selling coffee drinks is What's the key to using Internet technology so actively is that their investment will frighten them, which will also make the stock price that is not easy to rise plummet again. Andy won't fall down.

Therefore, he chose to carry out the transformation of Starbucks carefully and low-key. The first step is to develop mobile app, while the second step is to match the Starbucks digital network enabled in all stores in North America.

As long as the customers who download the Starbucks app are in the Starbucks store, they can read the Los Angeles Times, Newsweek, USA today, economist and other paid content for free through the free WiFi network, watch ESPN events, NBC TV series, variety shows and documentaries. Starbucks then teamed up with Hulu video and Yahoo to link to a variety of free e-books, news, music and movies on its welcome home page. In cooperation with apple, customers can enjoy free music downloads on iTunes only for Starbucks digital network.

"When people are in Starbucks, we want to provide them with every bit of information enjoyment - from news to music."

This is the latest change that Andy, the chairman of the board, has brought to Starbucks. The combination of CAF é and information will remind people of those "good old days".

As for Andy's third step of mobile payment, it's already in the process. At the beginning, he asked WhatsApp and INS to dig for talents of twitter company. Although they were trying to kill twitter, they did get some talents.

For example, Jack Dorsey, who is in charge of the development of mobile payment, is an absolute legacy. At first, Andy's concept of mobile payment was still in his mind, such as the mode of a certain treasure and a certain letter. After all, it was a very successful case, but it did not solve the constraints brought by the stubborn credit card system in the United States.

But this Jack Dorsey solved this problem. In a video conference, he proposed the concept of a credit card reader connected to a smartphone, which immediately opened Andy's eyes.

Without a moment's hesitation, Andy immediately dispatched people to form a team and started to develop mobile payment software and this external credit card reader. On this basis, he became a mobile payment company under WhatsApp, square company.Square company's users can use the mobile card reader provided by the company, with the use of smart phones, and can match the card consumption through the application program under any 3G or WiFi network state. It enables consumers and businesses to pay and collect at any place, and save the corresponding consumption information, thus greatly reducing the technical threshold and hardware demand of the card consumption payment 。

At the same time, in order to promote better in the future, Andy also let the subordinates of the square company develop personal accounts that can be bundled in WhatsApp to directly complete the recharge of personal credit card to personal accounts. When you consume, you can directly scan the QR code of the personal account in the mobile application to complete the payment.

This is Andy's fourth step to use the consumption advantage of Starbucks stores to complete the promotion of square mobile payment, thus forming the competition with other third-party payment agencies.

And the last step is simpler, especially for Andy who already has the settlement bank of Yingtai bank, that is to say, he can absorb more deposits, and even in the future, he can develop other businesses such as business lending, catering and distribution in this main business.

Tut Tut, this is another company that has developed into a monster at last...

Andy shakes his head and chuckles. It's too early to talk about these things. After all, it will be several months before the square mobile payment company really goes to the front desk. After the official launch of next year's new year, we can know the effect. However, it's not a problem to promote the software and hardware of square mobile payment with the support of Starbucks.

Mobile payment with mobile phone can save a lot of credit card time and transaction costs for Starbucks servers. How fast is the time of mobile payment? Needless to say, it just needs a beep.

More than 7000 stores in the United States support the mobile payment of square companies, which can further reduce the cost of Starbucks. Square payment can not only provide lower credit card transaction fees, but also manage all of Starbucks's credit and debit card transaction data in the United States. With the popularity of smart phones, it can be imagined that when this group chooses mobile payment, it will save Starbucks a lot of money.

Instead of taking out your wallet and swiping your credit card, the new way is to just aim your phone at the instrument. Customers are also more willing to enjoy this convenience, and it is extremely important for the retail industry to make payment faster. This can not only prevent customers from losing patience in the long line and giving up shopping, but also promote the sales of more products.

According to a news report Andy had read before, according to the data, when consumers are using mobile payment, they will be willing to spend more, because the fast Xing of mobile payment can often trigger extra shopping impulse.