Chapter 1925

At noon on July 28, Andy ended his "entertainment" in Washington under the hot summer sun, and arrived in Silicon Valley. After the team came out of the airport, they went straight to WhatsApp headquarters. When it comes to WhatsApp headquarters, I'm sure everyone will shake their heads and laugh oddly, because it's definitely the best of all Silicon Valley enterprises.

Because, up to now, most people in the outside world still have no clear positioning for the mysterious WhatsApp, only knowing that it is in this mountain view city block in Silicon Valley...

According to the news from the outside world that some reporters who visited WhatsApp headquarters disclosed a little bit, WhatsApp company is set up in an office building with an extremely ordinary appearance. There is no signboard outside, and there is no sign at the door of the company. The reporter is not allowed to open the address to the public. If you want to interview, you need to sign a confidentiality agreement.

For this reason, Andy has held a special meeting since the establishment of WhatsApp company, telling everyone not to disclose the address to the media, and the outside world can only know that the office is located in a certain block of shanjingcheng city.

What's more, WhatsApp only wrote "we hide in the corner of Silicon Valley" on all the external materials, but the postal code is attached to the back, which means that the pre adolescent boy is tricky to tease others to succeed.

Of course, in addition to pretending to be mysterious, with some mischievous meaning, but in the final analysis, Andy's purpose of deliberately maintaining the mystery is not to mediate with the outside world, in fact, it is the same reason that people are anonymous on the Internet. Andy is to protect his employees and office space from being disturbed, so that his employees can study technology wholeheartedly and provide more perfect products and services.

In fact, the reason why Andy used the company name WhatsApp at the beginning is that there is a bit of bad taste in it. He reads WhatsApp faster, which doesn't sound like "what's up" in English?

This witty homophony has been interpreted by the media for a long time, saying that it means Andy Smith greets Facebook, and with some functions of the two companies overlapping, this kind of greeting means more interesting.

When Andy walked into the office building with a group of bodyguards, the front desk hurried forward to greet him, Andy just smiled and nodded, then stepped on the steps briskly, and went up to the third floor. In the office hall on the third floor, the front wall was Andy's handwritten "no advertisement!"! No games! No gimmicks! " In a word, it was made into a big slogan, empty, at this time, it was lunch break. The desks of programmers and engineers are littered with headphones, well-designed headphone racks, Lego models and dart boards. There is an Apple desktop with a metallic luster on each table.

The office Andy used was hidden in the farthest corner. The white door was closed, and on each side of the door stood a vigorous green plant, almost covering the door.

Push the door into the office, which is spacious and full of light. It's very clean and cool. It's not the office that Andy often uses here. All of them are decorated simply, with a set of cobblestone like sofa and several blue cloth chairs. And a two meter four long desk, on which, besides computers or computers, several movie posters that his goddesses had made in the past are the most typical decorations, nothing else.

Although the whole company knows that he will come to the company today, Andy didn't actively let the executives and subordinates meet him. He didn't want to bring those empty headed things into the company.

In the boss's chair, Andy opens the drawer, takes out two walkie talkies, opens one of them, adjusts the key, and then says to the walkie talkie, "I'm Andy Smith, I'm Andy Smith, Jane coom and Brian. Please answer when you hear me..."

"Shadu --"

"good afternoon, boss. I'm Jane and Bryan. We'll see you right away."

Hearing the voice from the walkie talkie, Andy nodded his head with satisfaction, and then gave a wish. Then he turned off the walkie talkie and sat on the boss's chair. Andy was filled with emotion. WhatsApp was moving towards connecting 500 million people, and the services that could reach this level were invaluable. How could Andy not be excited? This also means that he personally promoted the world to be more open And the Internet.

Jane and Brian Acton are the talents Andy has recruited from Yahoo. Jane is in charge of technology. Brian Acton is the CEO, in charge of the operation of WhatsApp. Andy is very satisfied with their talents and cooperation.

Since WhatsApp went public, its development can be described as rapid. In November last year, the monthly active users of WhatsApp were 200 million, compared with 300 million in February this year. Now, the monthly active users of WhatsApp have soared to 500 million, 70% of which log in every day. Now, WhatsApp will add 1 million users every day, and the message size sent every day will reach the number of SMS of global telecom. There are 1 billion photos and 200 million audio messages every day.

The amazing performance of user growth is due to WhatsApp's efforts to make its products easier to use, even without users creating user names or passwords. Because of its simplicity and ease of use, WhatsApp has created a classic growth myth.Although Andy used the functions of several apps for reference and developed a new instant messaging software at the beginning, Andy also went through some screening, implemented the simplicity of the software and put an end to the harassment of advertising.

At the same time, it improves the biggest feature, that is, it can show whether the message you sent has been read by the other party. For messages sent successfully, it will display a small green tick in the lower right corner of the box. After the other party reads, it will display two small ticks.

As a person standing on the shoulders of giants, Andy naturally knows the truth of seizing young people to seize the market, so he can use Watson to show the first time of each other's appearance, the last online time, and infer whether it is convenient to contact with each other now, which is very suitable for the ambiguous meaning to sprout quietly, so that Watson can become a more open American young people to master Ji Ao scale hot dating app.

WhatsApp retains the cartoon expression, has been in the circle of friends, and is ready to circle money with a public account, but it also directly deletes all kinds of magical experiences such as games, news, shopping, and even voice functions, which are only recently launched. But the key is simplicity, no advertising harassment, no dazzling function. Perhaps because WhatsApp is a local product, Americans like it very much.

“。。。 Don't worry. We need to focus more on the sustainability of our business, rather than how much faster it can grow and how much more profitable it is. Believe me, in the future, WhatsApp will become bigger and bigger, and even become the leader in the field of mobile communication applications. "

In his office, Andy finished reading his development plan for the next stage of wartsop, smiled and said to the technical director and CEO sitting opposite him, "advertising keeps us pursuing better cars and more expensive clothes. We will be delayed by the advertisement, so we choose to stay away from it. "

"I totally agree with that!" Jane coom took a look at Brian, the CEO sitting next to her, then looked at her boss and continued: "no one wants to face the bombardment of the advertisement as soon as she opens her eyes in the morning, and no one wants to go to bed with the advertisement. We know that users prefer to be able to chat with friends without being disturbed.

We hope WhatsApp is such a product. Advertising not only destroys the aesthetic design of products, but also destroys the privacy of users. For those companies that sell ads in applications, one of the most important tasks of their engineering teams is to collect users' data so as to deliver more accurate ads to users.

In this case, the user becomes a product. And we, wasp, our engineers, spend all their time and energy on improving the products. We constantly repair the product's loopholes, add new functions and so on. We can let all users understand that we have no interest in their privacy data! "

"At this point, we can tell our users to let them know. Sometimes, we also need to sell our feelings. We need to let our users know that wasp is not just a cold technology product, but a daily necessities. They use not only products or concepts, values, and lifestyles." Andy's eyes brightened a little. For Americans, personal privacy is very important. Taking this as a propaganda point can undoubtedly scratch their itch.

Although Andy is also using these big data to promote the development of artificial intelligence programs, he has never thought of using the data of users to sell them. Even though almost all network companies are doing this, Andy knows that if something happens sooner or later, the blow will be more serious than the small money he makes now. That's why he sees it And agreed to buy data self destruction technology reasons.

"Boss, WhatsApp is the only software that could be widely used in history. It has more participation, and now more people use it every day than facebook... Based on our experience in building strong growth and broad participation in global services, we believe that WhatsApp will have more than 1 billion users in the next few years.

However, we also have to consider that the growth of WhatsApp will eventually slow down in the future. Whether Facebook or ins will, or even has faced this problem, with the growth of the user base, new users naturally become more difficult to find. And our real problem is that the ceiling of vatip's natural growth is built on the ceiling of a large-scale mobile phone network. "

CEO Bryan is not concerned about the technology and function of wasp. He is more concerned about how to expand the market and how to make profits. As a technology company that has taken off, he really regards wasp as a career, rather than just fulfilling the professional ethics of his own professional managers. For this reason, he also devotes a lot of effort.