Chapter 1151

On January 1, 47th, the golden arch annual meeting.

"From the beginning of 44 to now In 47 years, we distributed 600000 Pepsi vending machines in 40 local states, and the number of Coca Cola was 400000.

at present, the company has surpassed its old rival Coca Cola in its share of large and medium-sized cities. For the case of Coca Cola's embezzlement of packaging and creativity, the Ministry of justice is suing the States. "

The marketing department finished the briefing with some complacency. In PepsiCo's strategy, they were the company's most meritorious.

"But so far, there is no profit. The company has invested too much in advertising and competition. Maybe it's time to make some changes." The marketing department is proud, and the finance and executives are not necessarily happy.

PepsiCo's profits were considerable, but the company's expenses were even greater. Franklin, like a dam burst, disappeared before it could warm up.

One year, two years Executives only see the value of the company keep rising, the revenue is higher and higher, after deducting the expenses and budget, the profit is poor.

In five years, the growth rate of net profit is less than 10%. The only thing to be thankful for is that golden arch has only two shareholders. Li Zitao and Lawrence, otherwise the board of directors would have exploded in place a few years ago.

"What about overseas sales?" "I know that Coca Cola's annual sales of pearl in the Far East reach one million boxes," Li added

"Boss, the market analysis department thinks it's too late to give up the pearl market." Because of the national consciousness, after Roosevelt's death, the ideological conflict between America and the Far East became more and more serious.

The tendency of Washington is becoming more and more clear. Coca Cola is spending a lot of public relations expenses, and it has little to gain in order to keep this market which is "bigger than merican in the future".

The news from delicious confirmed that giving up the Far East market is a wise choice. "This resolution is only temporary. I need you to keep an eye on the Far East market. When the situation changes, PepsiCo will be the first to enter the market."

He knows what happened this year and next. The big brother of the Soviet Union is fighting wits and courage with the whole western countries, preparing to open a "silent" situation.

Therefore, Li Zitao will not refute the decision of golden arch. In fact, he is worried about Hualian and his large real estate investment in Mingzhu.

What happened in Argentina is bad enough, and in the near future he may have to go through another equally bad experience

Take the opportunity to get rid of it or take a risk?

There are rich businessmen in the Far East who can eat Hualian, and there is no need to say much about the other side of Gangjiang river.

Golden arch has nothing to worry about. It only has stores in Mingzhu and the three eastern provinces. Even if it is shut down completely, it will lose only future profits.

Hualian is different. In recent years, Hualian has completely ignored the cost of "blood supply" to the Far East, especially in the most difficult period.

If the worst happens, there will be an earthquake within Hualian, even Li Zitao will be implicated.

Hualian is not only him, but also an independent "individual". There are thousands of Hualian people who jointly support the giant.

The original expansion of the Far East Hualian was to exchange the present for the future. Now, the future is suddenly coming out of the "big chopper," Gazi

Boss described that the future of Hualian's plan was doomed. The interests involved were tens of millions of dollars. Who can accept this fact calmly?

Even in his imagination, Li is not sure whether he can accept it, let alone tens of thousands of Hualian employees and enterprise executives.

"How are we expanding in other countries?" With a preliminary decision in mind, Li Zitao put his attention back on the golden arch.

The annual meeting of Hualian is scheduled for tomorrow. Before that, he will listen to the development layout of golden arch in the next few years and the progress of previous plans.

McDonald's, subway, PepsiCo and Burke are all at the same time. Pepsi and subway have the strongest development momentum in the past two years.

As of today, PepsiCo's overseas market covers 61 countries, which is still a certain gap compared with 76 countries where Coca Cola sells well, but it is rapidly decreasing.

According to the plan, the markets PepsiCo will fully occupy are France and Germany, so far there is no shadow of delicious and Pepsi in the two countries.

This time, they no longer choose to catch up with each other. Instead, they want to seize the opportunity in these two blank markets.

As for the micro "on the go" fast food restaurant like subway, there is no similar product or brand that can threaten it in the world.

In the course of its development, the most interesting thing is its "unique" location in overseas countries.

After selecting a city, someone will first investigate the fast food industry in the city, and the tasters will personally go to the local most popular fast food truck or shop to taste its products.

Then, the food R & D department will improve the products according to different local tastes. After that, the real estate department of the company will start site selection, negotiation and finalization of the purchase (lease) contract.

And the interesting place is here. They will choose the location of the store in the fast food truck that the "taster" has tasted before or next to the store. If these places have no choice, at least in the same community.Since its overseas development, saibaiwei's revenue accounts for 80% of its total revenue. I don't know how many white bones have been buried under this dazzling achievement.

The small restaurants that have been crushed by it, family industry or even out of the spearhead, are developing further. There are many restaurants that can have a bright future.

To describe the success of saibaiwei with a lot of bones, the image can't fit. How popular it is in the discussion of the lower class, there are more people in the same industry to hate.

Years ago, their stores in Morocco and Brazil were boycotted by the fast food industry, and there were massive protests by local trade unions.

The other party is not just talking about it. The storefront is splashed with paint, painted with funny graffiti, smashing the door, sneaking in to destroy the stored food materials, and the supplier is threatened to be unable to perform the contract

Such things have happened in other countries, but this time the situation is the most serious. In the end, the headquarters had to put pressure on the government. Under the pressure of public relations at all levels, the bad situation was controlled and finally subsided.

At the beginning of the competition, Baiwei studied and discussed how to deal with such incidents for months. Finally, everyone decided not to compromise and could not give the outside world any sign of weakness or surrender.

This is not conducive to the sustainable development of saibaiwei overseas. Gaining more is not a national condition or specialty. Biological greed is inherent.

The development of saibaiwei has undoubtedly proved that their initial decision was correct, although there are countless bones buried under the throne.

But no success in this world is easy, and wearing a crown is bound to be heavy.

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