Chapter 26： Magic Mike

Another thing is that Nielsen needs to get in touch with Twitter. Twitter is not very large now, and William Chen knows that the era of mobile Internet has begun, and in his previous life, Twitter's development was also good, with a market value of over 10 billion US dollars. . Therefore, after discovering that there is only such a best-developed company in the United States, a product similar to "Weibo", I decided to invest in or acquire this company.

William Chen hoped that Nielsen would first help him get in touch with this company, organize the detailed information for himself, and then test it out. If he can acquire the best, he should invest in the worst and hold as many shares as possible.

Soon, Nielsen sent some information from Twitter to William Chen. He saw that the difference from his previous life was not much different, so he felt relieved.

Twitter was founded at the end of March 2006. The initial design of Twitter was to allow users to send messages anytime and anywhere to publish their own trends and ideas, and to provide the most convenient way - short messages on mobile phones.

The user just has to send a message to the Twitter number with his mobile phone, and his followers will receive the message. At that time, there was a character limit for each text message (SMS), and Twitter messages were set to 140 characters, which was the same as the original setting of Weibo used by William Chen in China in his previous life.

Twitter took off at SXSW in 2007 and has grown exponentially since then. In 2007, the total number of tweets per quarter was 400,000. By 2009, the number of tweets per day on Twitter has exceeded 20 million. From here, we can also see the development speed of Twitter.

However, Teitter's development has not always been smooth. There were ups and downs last year. Twitter founder Jack Dorsey had a disagreement with Evan Williams, whom he personally promoted, and finally the company's board of directors decided to support Evan, who took over as CEO of Jack Dorsey, who left Twitter.

But William Chen knows that this is not the end of Twitter's management infighting, but just the beginning. In a few years, founder Jack Dorsey will return to Twitter as CEO, purge the management, and then be replaced by an Indian-born CTO a few years later, leaving the company.

In William Chen’s previous life, the development of Twitter after Twitter was not as good as that of similar companies such as Facebook, and the stock price was often unstable. The most important reason was that there were too many management changes, which not only failed to continue the implementation of the strategy, but also gave people the impression that the company was not yet Mature feeling.

But at this time, acquiring or investing in Twitter is still a very cost-effective deal, and if he can have a greater say in the company, it can also help the company to stabilize, and maybe it can help the company develop better.

From the information collected by Nielsen, we can see that so far, Twitter has conducted two rounds of financing. The first round of financing was in July 2007. The specific amount is not clear, but it should be between 1 million and 5 million US dollars.

Twitter's Series B round of financing, completed in May 2008, with an estimated amount of $15 million, valued Twitter at about $80 million.

According to Nielsen's estimates, at the speed of Twitter's development at this time, if it were to be acquired, the valuation should exceed 200 million US dollars.

Chen William naturally doesn't care about this. He knows that in the future mobile Internet era, as long as this company can develop smoothly without making too many mistakes, it is very likely that the market value will exceed 100 billion US dollars. It can be said that it is very cost-effective to win this company.

So he authorized Nielsen to start contacting Twitter to test the feasibility of an overall acquisition of the company.

In the past two days, William Chen spent most of his time at the New York Observer, planning the transformation of the newspaper with Kaplan, the editor-in-chief, and Allen, the network editor-in-chief.

In a previous life, Chen William's last backstab on his wife was in a related industry, so he still has some understanding of the future development of print media. Experience, as well as the current situation of the newspaper, already have a basic idea.

In Chen William's previous life, how to transform paper media into the digital age was a topic that many traditional media had to face. Some of them disappeared in the process, while others developed well. After learning from those successful cases , suggests several directions for Kaplan and Allen:

The first is that no matter when, users still need original, in-depth and professional reports.

Just like in William Chen’s previous life, during the development of the mobile Internet, many self-media and public accounts appeared. At first, those exaggerated and eye-catching reports really made readers feel novel and attracted a large number of fans, but After a long time, too many headline parties and false reports that the content of a picture at the beginning depends on editing, making readers more and more unable to trust those self-media, but instead look forward to the information of those media with credibility.

Therefore, in the future, the "New York Observer" needs to continue to adhere to objective, fair, in-depth and professional reporting, continuously strengthen the power of editorial, and establish a mechanism to give more capable content creators opportunities.

Then there is the enhancement in the field of Internet media. He has talked to Allen about these. At present, it is still necessary to continue to recruit relevant personnel. Now, among the employees of the newspaper, those who are good at this aspect can also be absorbed into the Internet department. The electronic version of the "New York Observer" must be distinguished from the content of the paper newspaper, and the electronic version of the newspaper should be more inclined to younger groups.

These things are instructed, and the specific implementation will be carried out by Kaplan and Allen respectively. At the end of the conversation, William Chen took out his iPhone 3GS, gestured to them, and said:

"I wonder what the two of you think about smartphones? I think we have entered the era of mobile intelligence. From now on, people's reading habits will change. Smartphones will replace books and newspapers and become the main carrier of public reading. , so we need to adapt to this change. In the future, we need to develop our own mobile APP to occupy the fragmented time of users. In the near future, people may no longer read newspapers while having breakfast, but use smart phones. Read in the fragmented time, or even on the way to work, listen to the news through the voice of our mobile APP."

"So in the future, we may no longer have a huge distribution department or even paper newspapers, but our readership will be greatly expanded. The charm of the Internet is that it can break the needs of traditional newspaper distribution. Faced with geographical restrictions, our content is put on the Internet, and the group we face is no longer just a small New York area, but the United States and even the whole world."

Hearing William Chen's outlook on the future, Kaplan and Allen had contemplative expressions on their faces. The changes of the times will inevitably bring new challenges to the industry, and even many traditional methods must be changed.

For William Chen, when he thinks of this, the first thing that comes to his mind is Toutiao from his previous life, but he also knows that this model of Toutiao is not suitable for taking a serious view from the New York Observer. Incubating in the media, he has another plan.

…………

Is there a new event?

When William Chen woke up in the morning and habitually opened the future bank panel to check, he found that the [Event] column was flashing, which also meant that there was a new event.

Paris didn't come to stay at his house last night. She called early and told William Chen that she was going to an event and needed to leave New York for two days.

However, William Chen suspected that, judging from her performance the previous two nights and the joy she couldn't hide when she spoke, it could not be ruled out that she was suffering from fighting with him every night and wanted to temporarily escape for two days.

At this time, William Chen opened the [Events] panel and saw the new event, his face beamed with joy.

【Full Moon Reward】Congratulations to the user who has been a customer of the Bank for one month, and will receive a lucky draw once.

Only then did William Chen realize that today is July 29, and it has been a full month to activate Future Bank. However, what he cares most about at this time is the lottery given by the system. I don't know what to reward him on this happy day?

He looked at the lottery button under the [Full Moon Reward] event and suddenly hesitated. He remembered that there was a [Lucky Perfume] in his inventory. Do you want to spray it first, add some luck to yourself, and then draw the lottery Woolen cloth? But thinking that there will be a wave of gold prices soon, I still want to use that [Lucky Perfume] to increase the rate of [Random Temporary Withdrawal Card]. It seems that that is more important. investment principal.

Thinking of this, William Chen decided not to use Lucky Perfume for the time being. But since you need a lottery. So the basic sense of ritual is still there. He got up from the bed, walked into the bathroom, and took a good shower first.

In the lottery, bathing and changing clothes is a basic operation. After finishing everything, William Chen opened the event interface, and after praying silently in his heart, he pressed the lottery button.

He only saw a slot machine appearing in front of him, and then the panel of the slot machine began to scroll rapidly. When the scrolling on the panel gradually slowed down, until it stopped, a special effect appeared, and he saw the display showing "The prize has been distributed to Inventory" prompt.

Is it so sloppy? He still hadn't seen what item he had just drawn, and Chen William casually complained. But he thought. Even if there is something shady about the system lottery, he doesn't know it anyway, so he accepts it intelligently, so why bother.

Opening the inventory, Chen William saw a new item that appeared at the end——

[Magic Mike] A 2012 comedy from China Brothers Pictures, directed by Steven Soderbergh, Channing Tatum, Alex Pettyfer and Matthew · McConaughey and other co-stars. The film cost $7 million, grossed $113 million in North America and $167 million worldwide.