Chapter 239： Hey tea in progress

For Chen William, in addition to his popularity, Enlight Media, the fourth richest man in the world investing in Enlight Media, is a good story in the capital market. In addition, it is the film and television resources he owns. In the 20th century, MGM is Hollywood. One of the best film and television companies, and with the popularity of "Iron Man", it is a sure thing that its Marvel Studios will continue to launch the Marvel Universe series of movies.

Therefore, after the two sides hit it off on the investment, it was quickly determined. Because Enlight Media has made a lot of preparations for the IPO, it is easier to audit the company. In the end, William Chen’s Huaxia Future Capital was estimated at US$500 million after the investment. Value, investment of 100 million US dollars, holding 20.7 million shares of Enlight Media, accounting for 20% of the total share capital, becoming the company's second largest shareholder after Wang Changtian.

After the news of Huaxia Future Capital’s investment in Enlight Media was reported, it also caused heated discussions. So far, William Chen has directly or indirectly invested in three Huaguo film and television productions including Huayi Company, Huace Film and Television and Enlight Media. It can be seen that he is very optimistic about the development of the film and television industry in Huaguo. Affected by this, Huaguo's film and television companies have also attracted the attention of more capital.

After all, William Chen's previous investment in Huayi Company is obvious to all. At the beginning, he bought 27.32 million shares of Huayi Company at a price of 25 yuan per share, accounting for 14% of Huayi Company's total share capital.

At present, Huayi Company has just announced a 10-for-10 stock split, so his shares have reached 54.64 million shares. After the stock split, Huayi Company’s share price remained at around 35 yuan, which means that he was 100 million US dollars at that time. The investment in the company is currently worth nearly 280 million US dollars. In about half a year, the investment income is as high as 180%, and this is still a listed company, not an early venture capital. This kind of return rate is already amazing.

After that, Chen William first returned to the magic capital. At present, Yang Mi has set up a Xicha Catering Service Company. In this company, Yang Mi invested 3 million Chinese dollars, and Chen William privately invested 2 million Chinese dollars, so Yang Mi held Xicha. 60% of the shares of Tea Catering, Chen William holds 30% of the shares, leaving 10% of the shares for management to hold.

At the same time, Chen William independently registered a HT asset management company. According to the results of a professional consulting company, he bought five 200-300 square meters of the best street-facing properties including People's Square, Lujiazui, Huaihai Road, the railway station and Zhangjiang. These storefronts will be the first locations where HEYTEA will open.

After confirmation by Chen William, the decoration design of the first Heytea shop in People's Square has been determined, and the decoration is currently underway.

Although it is said that Yang Mi should start a business with her own money, Chen William will naturally not say anything and ignore her. At present, Yang Mi is the apparent controlling shareholder of HeyTea Catering Company, but HeyTea Catering Company is only responsible for the future of HeyTea. operate.

Chen William's own wholly-owned HT Asset Management Company will buy all the stores of HeyTea first, and then lease them to HeyTea Catering at a slightly lower rent, so that after HeyTea Catering reaches a certain scale, the two will merge and become the owner of HeyTea. Store ownership and operating costs are very low for milk tea chain stores. This can reduce the pressure on early stage operations, and allow Yang Mi to obtain more suitable shares when merging, and at the same time, the interests of the two are closely linked.

With the help of the headhunting company, Yang Mi has found two tea drink R&D engineers, signed a strict confidentiality agreement, and used part of the company's shares to tie the two together with HEYTEA.

Chen William spent a day talking with the two tea drink R&D engineers, and then he shared some of the recipes he had mastered in his previous life, including milk tea, fruit tea and other innovative milk tea recipes. After tasting it, Mi was very satisfied and had a little more confidence in the HEYTEA project. Next, they will be provided with a special venue to determine HEYTEA's original special tea menu and find out the most reasonable production process.

Chen William took out a residence he asked Li Ying to help him buy in Modu. There are two adjacent large flats with an area of ​​about 200 square meters. One of them is now where Yang Mi and his assistant live, and the other is temporary. As a milk tea research and development site, as well as a training place for the recruited shop assistants.

The headhunting company also found a candidate for CEO for them. Fu Xinjing, 32 years old, previously served as the operations director of Starbucks China, a native of Magic Capital, graduated from Aurora University and joined Starbucks after that.

In the early days, Starbucks stores in China were opened through franchising, and Starbucks' American head office could only receive a small profit share.

At that time, Starbucks in China was mainly divided into three parts - Unified Starbucks with the free postal area and the Wanwan market; Maxim's Starbucks with the Greater Bay Area and Qiong Province as the center; and Yanjing as the center The northern market is dominated by the United States and Starbucks, these three Starbucks authorized agency companies.

At that time, the success of Starbucks in the Huaguo market also surprised Starbucks headquarters, so the Huaguo market began to be valued by Starbucks. Since 2006, it has gradually repurchased the shares of these three authorized agency companies, and finally merged into Starbucks China. , thus began the strategy of developing directly-operated stores in China, which allowed Starbucks China to expand the scale again and again and achieved extremely high profits.

Fu Xinjing joined Starbucks after graduation. Because of her outstanding performance, she was promoted quickly. Until Starbucks China was established, she became the operation director of Starbucks China. So far, she has worked in this position for nearly three years. Experience, has been in charge of the operation of the entire Starbucks China, and is directly responsible to the vice president of Starbucks China responsible for operations.

Starbucks China, which is not enough at this time, is still managed by American executives. Therefore, as a Chinese, Fu Xinjing is already difficult to rise in his current position. It is precisely because of this that he left Starbucks China and looked for more Jobs with room for growth have therefore entered the field of vision of headhunting companies.

At present, it seems that she is the most suitable candidate for the CEO of HEYTEA. However, when the headhunter company first contacted her, she learned that HEYTEA was just in the planning, and there were no stores, and the major shareholder was still a star. Hey Tea's offer is not of any interest, but Yang Mi is also a ruthless person. After she identified Fu Xinjing, she went to persuade him personally that she didn't have the pretense of a big star at all, and even brought out the name of Chen William.

After learning that behind this new company, there is still the figure of the fourth richest man in the world, coupled with Yang Mi's persuasion, and took out 5% of the company's shares as an equity incentive, Fu Xinjing finally decided to join HEYTEA.

After joining HEYTEA, Fu Xinjing finally saw the wealth of the fourth richest man in the world, renting a store? No, just use another company to buy the best storefront and rent it to HEYTEA at a low price. The research and development of milk tea and staff training are all carried out in the large flat floor of a very high-end community in Modu. When she proposed to Chen William, since she is planning to open many branches in Modu, it is best to choose one that is most similar to the whole. The place where the magic city is projected is used for headquarters, warehousing and logistics distribution, so that the raw material storage of the branch is too different, and it can be distributed by the headquarters at any time.

Then William Chen waved his hand and directly, in the name of HT Asset Management Company, bought a three-story building with a courtyard in Jing'an District, and planned to transform it into an office area and a warehousing and logistics center.

Uh, Fu Xinjing is a little puzzled. The first store has not yet opened, and the business effect is not known yet. Why do you set up such a big booth and pay so much money for this female star? Aren't you afraid of losing it all?

Naturally, she didn't understand what William Chen was thinking. Anyway, she currently has sufficient funds, and the probability of success of HEYTEA is very high, so it is better to complete some facilities from the beginning. Appreciation, now other people may think that the real estate price in Modu is high enough, but Chen William knows that it will be higher in the future.

After basically confirming the preliminary work of HEYTEA, William Chen no longer devotes too much energy to it, because it is now the end of April, and he has to rush back to New York for the subsequent work.