Chapter 342： Goal: Lock in the playoffs in advance!

No one expected that the first big news in March did not come from on the court, but from off the court.

As soon as the news of AND1 was released, the entire market was immediately detonated, and everyone was shocked by AND1's generosity.

And then, Zuo Li also posted a photo of the signing on INS, indirectly confirming the news.

This time, the entire basketball circle was shaken.

According to the news, KZ will be an independent subsidiary of AND1, in which Zuo Li holds 50% of the shares, and AND1 holds 50% of the shares, which seems to be half and half, but anyone who knows a little bit understands the difference.

This is equivalent to Zuoli's independent brand. The only difference is that they will also borrow AND1's production, publicity and sales channels, which is essentially different from the signature sneakers of the second generation and the second generation. For so many years, except for Nike and AJ. In time, there has never been a star with such treatment, oh, in fact, Jordan did not, he just fixed dividends from Nike.

Moreover, the dividends Zuoli is also an instant kill. Although there is no specific number, it will soon be revealed by an insider that Zuoli will receive 20% of the dividend for every pair sold.

What an eye-watering number this is.

No wonder James is sour when he sees it.

Of course, professionals have mixed opinions on this. Some people think AND1 is crazy, and putting the treasure on Zuo Li alone is absolutely nothing good.

The Cleveland Daily used "Crazy AND1" as the headline, believing that they were going to the hospital in a panic, which would continue to drag them into the abyss of death.

Of course, there are also different opinions. The New York Daily News believes that this is the most important step in the AND1 specialization.

"After so many years, I finally saw them get out of the streetball circle. It is true that they made their fortunes on streetball, but with the change of the times and the stimulation of the economic crisis, their transformation is inevitable, and it is impossible to grow only by relying on streetball. Entering the mainstream is a necessary step for them.”

And commentator A Smith believes that AND1's choice is very correct: "Zuo Li's potential is obvious to all, can one person save a company? Oh, in the basketball world, of course it is possible, if you don't believe me, you will understand when you look at Jordan's AJ, I I believe Zuoli will bring AND1 to a higher level.”

His remarks were also dismissed by the left blacks. Can Zuo Li be compared with Jordan? At that time, the time and place were favorable, and Zuo Liyi, a rookie, had a fart!

And soon, they were refuted by Zuoli's fans throwing out a bunch of Zuoli's data, such as the sales of Knicks jerseys, Zuoli's No. 0 jersey has sold more than 6 million globally so far, it is the NBA. Currently the most sold, this kind of thing alone has brought tens of millions of income to the Knicks, not to mention anything else, can't this prove anything?

The two sides were arguing endlessly on the Internet, and Zuo Li looked at it with a big head...

Under these discussions, the official announcement of AND1's cooperation with BASF was subconsciously ignored by people. After all, how would ordinary people care about the name BASF?

But in fact, this is the biggest effort of AND1 and Zuoli this time. The declining AND1 has finally made important changes. They not only take appearance as the primary condition, but also learn Nike, and are ready to add stunts to shoes, using Technology wins. In this era, even Adi did not think of doing this. The power of technology has not been valued by people. Everyone is still working on the appearance. AND1 and Zuo Li have completely gone ahead of other companies.

Of course, in fact, AND1 didn't completely want to take such a road, they only tried it on the KZ series.

This just happened to fall into Zuo Li's arms. When the KZ series is successful, the next step can be planned.

This wave of Zuoli wins three times.

Of course, cooperation cannot be completed in a few days, and Zuoli's KZ signature shoes will not be available until next season at the earliest.

However, Zuo Li is not in a hurry. He is not afraid of being late for a good meal. To be able to do this step has exceeded his expectations. This is undoubtedly an important achievement. Zuo Li believes that they will eventually succeed.

Of course, some people worry that this move will affect AND1's basic market in the field of streetball. After all, it is not a matter of a day or two that the streetball circle and the professional basketball circle are not used to each other. Many street kids in this era don't like professional basketball very much. .

But after the news was released, not only did it not affect sales, but sales increased, especially Zuo Lichuan's sneakers, which were sold out of stock, and the streetball circle didn't respond. A great try.

The reason is of course Zuo Li. After all, Zuo Li is still a legend in the streetball circle. He is still a master-apprentice relationship with the goat, and he is still the leader of the streetball base in New York. Putting these layers of identities together makes people in the streetball circle. I feel very face, after all, Zuo Li was born in the street, isn't this the role model of streetball people!

This situation is not only unexpected by the outside world, AND1 is a little confused. Those who were skeptical of Zuo Li quickly realized that Zuo Li's influence may still be underestimated, so they immediately corrected their attitude and determined to hold on tight. Left thigh.

The impact of a grand public opinion on Zuo Li is probably that there are a few more reporters squatting at the entrance of the training hall, and Zuo Li does not accept interviews as usual. After all, before the sneakers are released, everything has nothing to say. Bar.

…

After finishing everything, he returned to the locker room in the afternoon.

As soon as he entered the locker room, everyone in the locker room stared at him with envious eyes, and they almost looked at Zuo Li's hair.

"Welcome to the return of the big guy!" As little Ewing shouted with a broken gong, everyone gathered around and put their hands up and down against Zuo Li.

"Awesome!"

"Exclusive sneakers! It's really awesome, so happy!"

"Leave me alone! I want signature shoes too!"

Zuo Li's fists were hard to beat with four hands, so he could only shove David Lee and put it in front of him to resist, only to hear David Lee shouting: "Damn, who is pulling my pants!"

A group of talents finally dispersed, leaving only David Li Guang with a miserable upper body figure looking at Zuo Li with tears in his eyes.

Amitabha.

Zuo Li patted David Lee on the shoulder. Thanks to you, my buddy was able to get out of the way. I'll pass you a few more **** tonight.

Little Ewing leaned up and pulled Zuo Li's hand and said, "Boss, can you touch your exclusive sneakers?"

"Fuck off! It's all your fault!" Zuo Li kicked little Ewing's ass: "If you don't train hard all day, you'll know how to read the news!"

"Hey Little Ewing smiled and rubbed his ass: "Isn't this happy for you, this is an exclusive brand! No amount of people can envy it. "

"Work hard, if you can't do it, you will also sign with AND1, and you will have a share of the credit." Zuo Li patted Xiao Ewing on the shoulder, knowing that it was for him to warm up the atmosphere in the locker room, after all It's easy to be jealous of this sudden signing.

Little Ewing makes such a fuss, and it can also make everyone's sense of distance disappear again.

"Sneakers, it's easy to talk about it, when it's made, everyone has a share!" Zuo Li said proudly.

"The boss is mighty! The boss is bold!"

"But let's put this aside. Tonight, we still have important things to do." Zuo Li said.

On the night of the 1st, they still have back-to-back games to play against the Heat at home, which is an important battle in the Knicks' playoff journey.

At present, the Knicks have played 58 games. In these 58 games, the Knicks have achieved an excellent record of 46 wins and 12 losses. With 24 games remaining, the Knicks need 4 games to get 50. win.

But according to the current record, the 48-win Knicks will be sure to enter the playoffs with only 2 wins!

Although Zuo Li knows that he can enter the playoffs with 42 wins in the East, but if he can enter the playoffs 22 rounds ahead of schedule, it will definitely be of great significance to the entire team and New York as a whole!

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