Chapter 497： Sneakers are on sale! AND turned over

A conferred **** is rare in the NBA. After all, a game is not very popular in the NBA. In the long history of the NBA, there are many players who burst out with amazing energy and played amazing games in a certain game, but this is not the case. It doesn't mean that people will affect his overall judgment because of this game.

The most typical example of the new century is naturally this year's rookie Jennings. As a rookie, he also scored a high score of 55 points in a single game, but then he was obliterated by everyone. Among the 2009 rookies, he was not ranked. In the forefront, because except for this one, his overall performance was lackluster, even a bit pitiful.

But a field theory is equally valid at certain moments, like this one!

Zuo Li was already a highly rated player before. Whether it is personal data or team performance, at the age of 19-20, Zuo Li is impeccable.

From rookie to super giant, Zuo Li took the least amount of time, and many people even thought that Zuo Li was already qualified to compete for the first person in the league.

But there are also many people who do not approve of it for various reasons. Although Zuo Li's performance surpassed James, Wade and others last season, Zuo Li's evaluation is still lower than these famous stars, which can be seen from the 2K score. come out.

This is left standing, playing well, with a big stage and a lot of fans. Otherwise, thinking about Lillard in the future, it would be very difficult to become an All-Star.

But it also proves how difficult it is to climb to the top of the league. The time and place are really the same.

But this game is definitely a timely rain. Facing James, who just won the regular season MVP last season and is also the favorite of this season's championship, Zuo Li played a game that was enough to affect the entire league structure.

The sky-high 50 points, 25 rebounds and 8 blocks, plus several excellent performances in front of James, left a deep impression on fans all over the world.

After this game, Zuo Li's strength was recognized by more people. ESPN so decisively pushed Zuo Li to the top of the MVP list, we can see the influence of this game.

The league's official website even hung Zuo Li's bust as the cover of the official website for a day. In the interview, Stern used three "incredible" to describe how he felt after watching the game.

Visible, the impact of this game is much more out of sight and will have a profound impact on the following season.

Zuo Li didn't know that this game not only greatly boosted the confidence of Knicks fans, but also made his biggest rival James' mood drop to the bottom.

After the game, James doubted his teammates every day. In the past few games, he thought his teammates were quite strong, but now, he feels ordinary and ordinary.

Especially the big fat guy inside, isn't he the legendary shark, the best insider in history, why isn't the guy on the opposite side so ferocious.

Moreover, the performance of the others did not satisfy him, especially Xiao Mo, whose level dropped too fast, and the others were mediocre. @

So he continued to find his agent and began to pressure, the Cavs trade may be on the way again...

However, these have nothing to do with Zuo Li. Zuo Li, who knows history, understands what is going on with this Cavalier. Even if he collects four All-Stars later, he still can't cover up his problems. If they meet in the playoffs, Zuo Li is sure to defeat him. knight.

At this moment, Zuo Li was concerned about another thing.

After playing this game, Zuo Li's reputation has been separated from his age, and his popularity has exploded. The most direct feedback is the sales of sneakers!

At noon on October 29th, the ZL generation was launched globally. This pair of shoes was very popular before, but because of his center attributes, many people are not optimistic about his sales.

However, the development of things caught the media and the sunspots by surprise.

There are 1 million goods sold in the United States and three colors. This is actually bold enough. When this number was first announced, everyone laughed because no one can sell so many sneakers in a year except for Michael Jordan. Many people feel that AND1 is disappointed crazy.

And AND1 is obviously also for the preparation of the whole year, the other 500,000 is allocated to Asia and Europe, and mainland China has the largest number of 200,000 pairs, which is also the result of their market analysis.

However, this market analyst estimates that it will also be opened, because the 1 million sold out in North America in less than 3 days!

Just when the Knicks won 5 consecutive victories, AND1 came to good news. The 1 million sales volume that was considered impossible was sold short, and other markets also reported good news frequently. Mainland China was even in short supply, although it was not sold. Inexpensive, the price of 259 dollars is still quite expensive, but it does not affect everyone's crazy purchase.

And then, the first batch of user experience feedback followed.

"Damn, these are basketball shoes! The most handsome pair, it doesn't feel bulky at all, very good!"

"Fashion, youth, vitality, I don't know how to praise him anymore, perfect, I will buy another pair of other colors, black and blue forever God!"

"This is BOOST, it's not the same as Nike's, but it's not bad, and I like Zuo Li very much, I will buy his shoes!"

…

Whether it is Zuoli iron fans, sneaker fans, or analysts, the evaluation of the sneakers is very good, which stimulates the market even more.

More fans who haven't bought it started to go to the official website to leave a message to order, and AND1 has also opened up a pre-order channel, and in just two days there are 500,000 pairs of pre-orders.

AND1 was dumbfounded. On the one hand, they made the factory full of horsepower, and on the other hand, they paid homage to Zuo Li.

In the words of Sports Illustrated: "Zuo Li is the real top class!"

Seth, who was in charge of signing Zuo Li, slept with a smile these days. Although they paid a sufficient price, it was all worth it in the face of such sales.

In the past, many people in the company were very critical of Zuo Li's high share and the new subsidiary, but now, it is estimated that no one will say so, because Zuo Li can be tied to his chariot, how much does it cost? The price is worth it!

"Give up the horsepower and let them keep up with production at all costs! Guarantee the quality and don't ruin our brand."

"Okay, okay! We will do it! ZL2 is already in the design, please be sure to join in when the time comes!"

Zuo Li got the news after receiving a phone call from Seth after the game against the Cavaliers. During the call, Zuo Li also emphasized the importance of quality.

Putting down the phone, Zuo Li also breathed a sigh of relief. After many years of layout, his efforts in AND1 were not in vain.

Now it is conservatively estimated that the annual sales will exceed 2 million pairs. According to the price of a pair of 259 US dollars, that is more than 500 million sales, which is an exaggerated figure.

In this way, it is enough to ensure that AND1 will not decline like the previous life. At this moment, it is really about to turn over.

And the sales were far beyond their expectations.

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