Chapter 984： Low-key development is king

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Although some people in the outside world are skeptical about whether the NBA will be suspended, because the past few years are regarded as the golden age of the NBA, and all kinds of income are directly filled, whether it is advertising or tickets, or influence or attention. In the words of ESPN , This is the best era after Jordan retired.

In such an environment, it is in the interest of everyone in this alliance not to stop.

This is also the reason why Rich Paul was surprised, because he felt that everything still needs to be discussed, because on the 17th of this month, the next negotiation between the labor and management will start, and many people think that this time the two sides will reach a new labor agreement .

But people obviously underestimated the ambitions of both employers and employees. Although interests are often win-win, some people's understanding of win-win is: I win twice!

Therefore, the better the development of the NBA, the less likely the two sides will make concessions. This time, the suspension of the NBA has been doomed from the very beginning. After all, only when a large amount of benefits are lost, can the two sides compromise.

"Then according to the boss, then we really need to make plans early." Rich Paul no longer doubted the authenticity of what Zuo Li said, because in the past, as long as Zuo Li was sure, it would basically happen 100% of the time. Rich All Paul has to do is to think about countermeasures based on Zuo Li's words.

The reality is that this lockout is closely related to the players, especially for Zuo Li, the impact may be even greater, because as a rookie in 2008, Zuo Li has reached another juncture in his career.

The most important thing for Zuo Li, who is about to usher in the fourth season of his career, is to renew his contract!

This is definitely the top priority of every player’s career, and even more important than the championship for many players. After all, what supports them day after day and year after year of training is not only a dream, but it is also important to be able to make a lot of money here s reason.

Although Zuo Li is not short of money, even Zuo Li has already left the category of ordinary players. of equal importance.

To put it bluntly, the issue of Zuo Li's contract renewal will be the hottest issue this summer, and the eyes of the entire league, all fans, and even the world will be focused on this.

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Originally, Zuo Li's contract extension with the New York Knicks was almost a certainty. After all, the league has such a big market in New York and such a large salary space. Zuo Li has achieved such great results here, and Zuo Li himself did not go to other clubs. The idea of ​​the team, so Rich Paul has been only talking with the New York Knicks, and the Knicks have also given the most sincere figures in the salary space, but now, if the labor agreement is invalidated and the league is suspended, everything seems to be far away It's not time for the finale!

Rich Paul's mind changed sharply, constantly thinking about what should be done at this time to benefit Zuo Li the most.

Of course, Zuo Li didn’t know that the first thing that comes to Rich Paul’s mind when it comes to the lockout is his contract renewal. Of course, it’s not that he’s lost, he’s also touched money, and he’s also very interested in money. It’s just that Rich Paul did it. Very good, he is considered a natural agent, he was born to do this job, you can see from the development trajectory of James in the last life, you don’t need to worry about things like contract renewal, he will definitely do it very good.

What Zuo Li is worried about is another thing, that is, as the most successful and popular player at this moment, whether it is the players union or the owners, they definitely hope that he can stand up and speak out, and even the league may have this idea.

But Zuo Li didn't intend to do this, because no matter which side he stood on, Zuo Li would be the loser, and he would be easily pushed to the front of the stage. In the end, he didn't know who was the gunman. In the end, both sides, oh no , It's a trifle.

Don't you see that Jordan has suffered because of this.

In Zuo Li's view, this is completely unnecessary, because no matter whether he stands up or not, the lockout will end, and the combat effectiveness of the players is higher than expected, and they have won a lot of benefits for themselves.

So Zuo Li's plan is: keep a low profile!

"Yes, I'm not going to make any remarks. At the same time, you have to restrain the people in our company, don't talk nonsense in front of the media, just wait for the result with peace of mind."

"I have already greeted them with the Knicks, and they will rest in peace and wait for the result."

"The matter of contract renewal..."

"Of course we can wait until the lockout is over before talking! Believe me, the price will definitely be more delicious than now."

…

In a few words, the strategy for this summer has been determined. Zuo Li, Rich Paul, and his other right-hand men still have many things to refine.

For example, INS company, Zuo Li has not paid attention to it for a few days. He only knows that under the leadership of the new helm, the development of INS can be described as rapid, and the number of registered and active people is far ahead. Maybe it won't be long. Facebook will become the younger brother. Not only that, INS's business is also going deep into the mainland. Last month, it reached a cooperation agreement with Weibo. Maybe it won't be long before INS will develop into a behemoth.

Zuo Li is very satisfied. His homepage is still in the direction of basketball. For a company like this, it is better to leave it to professionals.

At this time, there are still two major events in front of the left facade. The first is that his second pair of signature sneakers is finally on sale.

Many people wonder why Zuo Li chose to release the ZL2 during the offseason, because it will definitely have very good sales during the season.

But there is no way to do it. In addition to design and innovation, it is mainly because the sales of the ZL1 generation are too hot.

One and a half years, which is a very long time in the sales time of all signature shoes, maybe except for AJ Zhengdai, the signature shoes of other stars will not be sold for such a long time.

Originally, the ZL1 generation did not intend to sell it for so long, but the fans were too enthusiastic, and the sales volume remained high.

From 500,000 to 1 million, to 1.5 million, to 3 million...

Zuo Li's sneakers set a new record, raking in $1 billion worldwide.

This is an incredible number, except for Jordan, no one has ever sold sneakers to such a degree.

So when AND1 announced its final sales in May this year, many people thought it was an April Fool's joke.

But, UU Reading This is the fact. Among the active players, Zuo Li is the undisputed No.1 in the sneaker industry.

Nike and Adidas are already green with regret, especially Adidas. The sales and technology are gone. It is really a big loss.

The AND1 directly came back to life and once again became one of the most popular sneakers in the United States.

Currently AND1 is aggressively expanding the number of NBA players under Zuo Li's strategy. All levels of players can sign as long as they can, and the accumulation of less makes more. Isn't that how Nike came here in the first place.

And based on the success of the first generation, the second generation of course carries greater expectations. It is not that just a few days after the game, AND1's calls have not stopped.

But Zuo Li is not in a hurry. Compared with the first generation, the second generation does not have much innovation, and for BOOST, it is too wasteful to only use it on basketball shoes, and he has a new deployment.

At present, he is most concerned about the second major event...