C569 brand value

This time, Zou Yang furrowed his brows in thought.

No matter what, Zou Yang had his own family business, and could be considered a rich second generation popinjay. Therefore, his understanding of the value of brands was much deeper than Li Qi's understanding of it.

Li Qi raised his head in confusion, looked at Xiao Yi and asked, "The current Pen Hall is no longer the same as the past. Haven't we started our brand yet? "

Xiao Yi only stared at Li Qi with a burning gaze, and said solemnly. "It's far from enough. Zou Yang, teach him a lesson. "

Since he had travelled extensively in the past few years, that unscrupulous master Li Taibai had instilled a lot of ideas into Xiao Yi. Including, of course, the value of these brands.

"The name of the enterprise belongs to the category of names, the most essential function is to identify and differentiate the enterprise from other organizations; at most, the name can also explain the nature of the enterprise to a certain extent (for example, the business category of the enterprise is explained to a certain extent by the name of 'Cofo'). But the brand is market-oriented, it goes far beyond the category of "name". Functional, in addition to the enterprise recognition, nature of the explanation, enterprise brand is the value meaning provided by the enterprise to the target market. It is far from enough to have an enterprise name with recognition functions. "

However, listening to Zou Yang's painstaking explanation. Li Qi was still confused, like a monk trying to figure out what was going on. After all, Li Qi had graduated from high school and was crawling and rolling in the lowest levels of society a few years ago. However, he had never come into contact with any of these things. Now that he had suddenly learned of it, of course he wouldn't be able to accept it all at once.

Only, Zou Yang seemed like the most patient teacher in that instant. Swallowing a mouthful of saliva, the example explains: "For example, the concept of" GE "is" GE brings good life. "When people talk about GE, they can see that, whether it is indirect consumer goods or intermediate industrial products, GE brings value to the improvement of human life; while BP's claim that it" surpasses oil "makes people feel that it is of a higher value than that of petroleum, a material product. When GE and BP are just a factory for producing electricity and an oil miner for consumers all over the world, it makes no sense; when it is sublimated to the value of "bringing a good life" and "surpassing oil", GE and BP become truly cooperative brands. It is this value that transcends recognition, sublimating the names of companies such as "GE" and "BP" into world-famous and popular brands. So, from name to brand, the company needs a qualitative change in value. "

At this moment, Li Qi finally had some understanding.

If Pen Hall was only the name of a shop selling calligraphy, then at most, she would give the impression of a small shop making calligraphy. However, if it ascends to bring people the enjoyment of beauty, the cleansing of the heart, the building of the feeling. Then, everything was different.

Therefore, it was not easy to get the value of the Pen Hall's brand.

"It's just that it's rather difficult to make a brand out of it." Zou Yang continued to speak with a tone that was not very optimistic: "In the early years, my father had once considered making a brand name for us in the food industry. However, even after trying for a long time, they were still unsuccessful. It seems that foreign guests are famous for coming to KFC McDonald's Carrefour, as well as domestic Vancouver. However, when these brands were first established, the hardships they faced along the way were countless. The art of calligraphy was already out of the question. In this regard, it will probably not be easy to create a brand name for the Pen Hall. "

Zou Yang's words were extremely straightforward, and extremely fair.

The value of a brand name was indeed great. However, if they wanted to do it, they would have to face many difficulties and not be optimistic.

After Xiao Yi heard this, he pondered for a long time. Then, he said confidently, "The path of calligraphy is indeed unpopular. However, the state is now quite attached great importance and support to the national sciences. In addition, over the years, people had become quite interested in rare treasures and ancient texts. This was not an unpopular industry, but an industry waiting to be excavated. With its weakness, it also has its advantage. "

After hearing Xiao Yi's analysis, Zou Yang's tightly knitted eyebrows finally relaxed a bit.

"Of course, I know it's hard to make a brand. No matter what happens, it will not be easy to succeed. " However, Xiao Yi's tone changed abruptly and changed abruptly, "However, everything comes from nothing, from failure to success. At the beginning of the year, have you thought that our Pen Hall would occupy the entire street in just a few months? As long as we are confident, then we can naturally eliminate all difficulties and create a golden signboard for the Pen Hall to climb the mountain with courage. "

When Xiao Yi's words landed, it made both Zou Yang and Li Qi who were on the ground feel like their blood was boiling, and they couldn't help but stand up from the ground. A flame appeared in his eyes.

"Even if there are ten thousand mountains ahead of us, we will trample them together. Even if there's ten thousand miles of deep water ahead, we'll work together to fill it up. There was no mountain of blades, no sea of flames, no mountain of danger. Wherever the heart looks, the heart is invincible. " Xiao Yi stared straight ahead, and for a moment, his heart was filled with a myriad of emotions. It was as if the entire world in front of his eyes, could crumble little by little under Xiao Yi's gaze.

The flames in Zou Yang and Li Qi's eyes burned even more fiercely as they shouted excitedly, "Even if there is a ten thousand mountains in front of us, we will stomp them down together. Even if there's ten thousand miles of deep water ahead, we'll work together to fill it up. There was no mountain of blades, no sea of flames, no mountain of danger. Wherever the heart looks, the heart is invincible. "

At this moment, the three men on the third floor of Pen Hall were filled with determination.

He lived in the rivers and seas, guarding the Pen Hall on the third floor. Selling words to make a tycoon, that was rubbing more than enough. However, at this moment, the three of them were looking even further away.

Brand value, to the country, even to the world. The establishment of a huge business empire was just vaguely visible to everyone.

"Very good, us brothers are of the same mind, and our strength can break gold." Xiao Yi felt the fighting spirit rising from Zou Yang and Li Qi, and said as he clapped his hands in gratitude.

In the end, Xiao Yi did not waste his efforts. The duo's vision was filled with fighting spirit. At this moment, everything was open.

Zou Yang and Li Qi looked up at Xiao Yi, and spoke in unison, "Big Brother, believe in us. We will definitely work hard to make the Pen Hall into a brand, like the KFC brand. to the country, to the world. "

"Alright." Xiao Yi took a deep breath and shouted, "Actually, I had already been preparing to make the Pen Hall a brand since a long time ago. Participate in various big competitions to improve my reputation. And this time, participating in the National Calligraphy Competition would most likely leave a deep impression on many people. The Scholar was not a title for nothing. If we put these things together and spread it out, it would be different. "

After pausing for a moment, Xiao Yi continued with full of confidence: "Moreover, I'll let Star Entertainment Newspaper stay on this street. Sponsored them to develop the network platform, this is some preparation. I even sent Hou Xiaoxi to the Jianghai Television Station, so that he could slowly develop and take charge of this local television station. After so long, Hou Xiaoxi should have some sort of power. To make a good brand, publicity is absolutely important. Therefore, I have been doing this all along. Now is the time to slowly help. "

Hearing that Xiao Yi had organized these things, Zou Yang and Li Qi gained some confidence and confidence. At least, not a bad one, starting now.

At the same time, Zou Yang and Li Qi also admired Xiao Yi's prophetic vision a little. Xiao Yi's position in their hearts, slowly became more and more important.

At this time, Xiao Yi could only calmly pour out all of his thoughts, "There are a lot of times when there are a lot of things. As long as we are willing to dig and advertise, we can often achieve some unexpected results. To create a Pen Hall, the first thing you have to do is to forge my personal value. Why should I let others spend so much on my calligraphy, and why should I let others be willing to spend money on my calligraphy? At this moment, the value of a person's life could be seen. "You've been with me for so long, I believe you guys can try to get more emotional with me and exaggerate it a bit."

Li Qi and Zou Yang nodded, and took Xiao Yi's words to heart.

To forge the brand value of Pen Hall, to create the individual value of Xiao Yi. These two matters, became the most important matters for Li Qi and Zou Yang.

"Also, all of these things have to be done by you." Xiao Yi began to explain in detail: "Next, I have some things to take care of. I probably won't be able to watch over Pen Hall these days. You have followed me for so long, I believe you can take charge of yourself. I believe that there is no problem with the Pen Hall giving it to you guys to do as you please. I have this confidence in you, and I believe that you have the same confidence in yourselves. "

With this, Li Qi and Zou Yang both felt the pressure. However, even if they were pressured to the point where they couldn't breathe, the two of them were still filled with confidence and full of fighting spirit.

"Right." Xiao Yi thought about it, and in the end, still did not forget to remind his, "If it really is in terms of promotion, there is a problem. You can ask Sect Leader Jade Lady Yu Qingmei for help, she's my friend. I believe that having the help of such a famous celebrity can have an unexpected public effect. When doing something, the results were twice as great. Of course, if you can do it well. "Don't trouble her. Try not to trouble her."