Chapter 453： game rules

Chapter 453 Game Rules

Xiaowen didn't stay in Yangcheng for long. She stayed at Ding Yun's place for two nights, and then returned to Pengcheng by herself on the Harmony.

This is also impossible. As an anchor who brings goods, she has to bring goods once a week. If there are no goods prepared here, she needs to go back to Pengcheng to bring goods.

Although the goods she brought were all produced by small and medium-sized enterprises under Tianyuan Group, the headquarters of Tianyuan Group did not have such a complete range of goods.

I can find a part, but not 50%.

And live broadcasts bring goods, if you want to improve performance, you must have more samples to bring goods, so that consumers have more choices, and strive to allow everyone who enters the live broadcast room to find what they want to buy.

The lack of goods will definitely affect the performance.

And the weekly live broadcast is her most important source of income for her.

I usually buy traffic through live broadcasts to play PK and return to attract new fans. It is also for this weekly live broadcast to bring goods, of course not to be missed.

Ye Wanrong originally wanted to go back with her - in Ding Yun's place, Liu Qing also accompanies Su Qi every day, it might as well go back to Pengcheng.

However, Ding Yun wanted her to stay here for a few more days, and she was not very happy, so she could only stay.

Fortunately, there is Geng Xia here, and she is not so boring.

Liu Qing stayed in Yangcheng for another week or so, and went to work with Su Qi for a few days. On the weekends, they went to several scenic spots in Yangcheng together—with Ye Wanrong, Feng Zhixuan, Ye Mo and others.

Usually Su Qi goes to work every week, but now with Liu Qing by her side, she also rests on weekends.

Not only will she rest this weekend, she will rest on the following weekends and follow her normal schedule.

is mainly to adapt to the management of the company after pregnancy. It is impossible to go to work with the same intensity as before after pregnancy. It is necessary to gradually release the management authority of oneself, and gradually transfer the management authority of the group to Liu Qing.

Her aunt never came. By the time Liu Qing left, it had been delayed for ten days, which made her wonder if she was really pregnant.

Now the test can be tested, but the time is too short, and the test is not accurate. She thought that if her aunt did not come in more than ten days, she would buy a pregnancy test stick for a test, and then go to the hospital for a check after showing pregnancy.

Whether she is pregnant or not is more important to her. She does not want to test too early and come up with a non-standard answer.

She didn't say anything about this, but she just needed to make some preparations.

After    Ding Yun came back, Liu Qing lived with her all the time in Yangcheng.

I worked at the headquarters of Tianyuan Group for a few days and went through the procedures for buying a house before returning to Pengcheng.

This time I left Pengcheng for more than ten days, and my two companies also need to take a look.

On the first day back, I didn’t go home directly, but went to Tianyuan Mask Factory, inspected there, had lunch, and then went to Tianyuan Media for an hour or two in the afternoon before going home. .

Now that the price of masks is gradually decreasing, the number of masks purchased online is a little more, and the price is only a few cents.

Tianyuan masks are still popular online because of their relatively low price and good quality.

It’s just that masks are used to drain traffic to sell goods, which is no longer so attractive.

About ten days ago, Qin Kun did a live broadcast with goods for four consecutive days. The mask factory did not have so many masks, so he delayed the delivery time to a week.

The goods were delivered in four days, and the suction flow was numerous, and a new sales record was set, which brought huge profits to the company.

This is obviously rushing to harvest the final dividend of the mask, and at the same time, it is also to make sales data for its own company, so as to obtain a greater bargaining chip in the negotiation with customers.

At this time, the Pouyin platform has introduced a live broadcast delivery company with strong marketing capabilities, and has given a lot of resource support, but the sales data is still far behind Tianyuan Media.

Tianyuan Media has also received strong push from the platform because of such dazzling data.

- Such a large platform has no preference. Whoever can bring it more profit will give it more traffic.

The platform is to sell traffic.

And big data is to make the transmission of traffic precise and sell the traffic at a higher price.

Only by understanding the game rules of this platform can you play this game better.

Qin Kun has figured out the rules of the game here, and now he is creating as much profit as possible within the scope of the rules and gaining a greater right to speak.

The mask bonus is about to disappear. What the company has to do is to expand its base before the bonus disappears, gain greater bargaining power, and make Tianyuan Media the team with the largest discount on this platform. After the bonus disappears, he continues to become the first brother of the acne platform.

In the four live broadcasts with goods the other day, with excellent sales data, he reached an exclusive delivery agreement with some partners - the supply price given to him by the partners must be the lowest price on the entire network, which is higher than any other. The supply price of an online platform is all lower.

The lowest of the whole network is the lowest after deducting all the preferential packages.

Of course, Tianyuan Media also has to promise how much sales it will bring to the other party through its own platform at least a year.

If the sales amount is not reached, the commission for bringing goods will be deducted accordingly.

Signing such an agreement means that a part of the commission for bringing goods will not be settled soon, but will be settled after the year.

This is a challenge and an opportunity for Tianyuan Media.

Of course, Qin Kun believes that such an agreement brings them greater opportunities.

The success of online shopping in China is based on the word cheap. Most online shopping enthusiasts come to online shopping with the mentality of picking up cheap.

Being able to bring goods at the most favorable price on the entire network can cultivate real shopping fans and let them develop the habit of spending in live broadcast rooms under Tianyuan Media.

It doesn’t matter whether the transaction amount can be reached in the end, at least one year can form in the minds of many consumers the impression that the price of the goods in the live broadcast room is the cheapest.

That's it.

It is not possible for all products to get the lowest price on the entire network. It is enough for some products to receive such preferential treatment, which can also create such an impression on some consumers.

Liu Qing went to Tianyuan Media and found that the company has some new faces.

The original exclusive office of the general manager has been removed, and it is shared by several directors of the company and the general manager Qin Kun.

The large office outside, which used to be quite spacious, has now become cramped.

There are several photographers who don't work here, and shoot outside every day, otherwise it will be more crowded.

The number of employees in the company has more than doubled, and the space is naturally not enough.

But there is no way to do this.

The new office they built in Tianyuan Building in Yangcheng has just been renovated, and they dare not move there right away.

Already have a new office location, so naturally they will not rent another office in Pengcheng.

Liu Qing spent more than ten days in Yangcheng this time, and has seen the progress of the renovation of the new office, and even completed the acceptance of the renovation project.

The new office is very large, with several large rooms, including a relatively large live broadcast room.

It doesn’t matter if there are more than 100 people working there, it can be accommodated completely.

Liu Qing came over this time and showed the employees of the company the effect of the renovation of the office there. There were not only photos but also videos, which made those employees very excited.

Some employees will stay here, and some will go to Yangcheng.

We will also recruit some new employees and anchors in Yangcheng.

After a while, Qin Kun had to go to Yangcheng to investigate and find dormitories for the employees.

The company originally did not include accommodation, but now it is not suitable to let the employees of Pengcheng go to Yangcheng without arranging accommodation and let the employees find a house there by themselves.

Liu Qing still has an idea in his heart - if you can't find a suitable dormitory, then simply buy a few houses near Tianyuan Building as a staff dormitory.

Anyway, I have money in my account, and the housing prices in first-tier cities will basically not fall, so it can be regarded as an investment.

Of course, if you really buy a house as a dormitory for employees, the company still has to pay rent to yourself at the market price. There is no such thing as free housing for company employees.

Qin Kun's goal is to increase the company's contracted anchors by more than 100 and at least 50 employees this year to expand the scale of Tianyuan Media.

And next year's goal is to double on this basis.

Qin Kun was in the company and talked with Liu Qing about the development plan after the mask bonus disappeared.

The mask bonus will not be eaten soon. This is the consensus that Qin Kun and Liu Qing have already reached.

Now there are not many bonuses to eat.

The future development can only be determined by live broadcast content and product prices.

The traffic you buy now is not big, but in the future, buying traffic will become the company’s biggest expense.

Qin Kun proposed to Liu Qing the traffic payment quota for the second quarter, which reminded Liu Qing of a popular saying on the poxin platform - poxin makes money, and no one wants to take it home.

Most of the money earned on this platform is spent on this platform to buy traffic.

If it wasn't for knowing that this platform would become bigger and bigger in the future, Liu Qing would have an urge to close the stall and leave now.

Don’t do it now, the money you earn is the money that goes into your own pocket.

According to Qin Kun's development plan, if he invests a large amount, he will lose money if he doesn't make it right, and he will lose all the money he makes now.

Many companies are like this, losing money in the early days for market share.

Qin Kun means to increase investment and expand rapidly during the development period of this platform, develop together with the platform, or even develop faster than the platform, so as to determine the future status.

He was targeting two super-carrying anchors on a shopping platform.

Tianyuan Media is already the first brother of the Acoxin platform, but compared with others, it is still far worse.

Liu Qing felt that Qin Kun's plan had some risks, but he knew the development trend in the future, so he decided to support Qin Kun's plan.

Of course, he also decided that he had to communicate more with the finance in the future, and asked Feng Zhixuan, the secretary, to take a look at the company's ledger to find out where the funds really went.

Ye Mo is also here, Qin Kun also mentioned his arrangement for next month.

Now that the domestic epidemic has been brought under control, and all aspects of control have been relaxed, he contacted an Internet celebrity boxer. If there is no problem with the policy, he can play a match next month.

The internet celebrity boxer that    contacted has also started to hype, but he has won the national championship in regular competitions before, and he belongs to the real ones.

I just retired a few years ago and felt that being an internet celebrity could make more money, so I came to this platform and started hyping it up, and it was quite successful.

Qin Kun paid 200,000 ticket fees in order to qualify for the match against the internet celebrity boxer.

And, not a real game.

is not a completely fake contest either.

The opponent's request is that you can't lose, but you can win.

In other words, in that match, the opponent could defeat Ye Mo, but Ye Mo could only play a tie with him at most, and could not beat him.

——This is also because Ye Mo is a Sanda player in his prime, and has the title of provincial Sanda champion. He is not the kind of folk master who has been hyped up, and the other party still has some taboos.

For this kind of game that can be lost or not, Ye Mo has some rejection.

However, Qin Kun told him that when playing on this platform, he had to do the same, and only after mutual achievement would someone play with him and their company.

Playing games on this platform is all for the sake of hype.

As long as he gets a certain amount of popularity, he will be arranged to play professional games, and all expenses will be borne by the company.

This promise made Ye Mo very excited.

How    is suitable for popularity, Qin Kun set a small goal - to have two million fans on this platform.

The company will not buy him any fans, it needs all the two million fans to be real fans.

This is quite difficult.

But Ye Mo also understands that there is no free lunch in the world. If you want to get the company's investment, you need to show your own value.

He complied with the request.

Next, he will send out a challenge video to the internet celebrity boxer as required by the company.

In Tianyuan Media, Liu Qing did not have dinner with the company's employees, and left the company at 5 o'clock and returned to his home.

Ye Wanrong did not go to Tianyuan Media with him. After lunch at the mask factory, he got out of the car after returning to the city and went back to Hongjing Garden alone.

She was three or four months pregnant, and she didn't dare to overwork herself.

After Liu Qing returned to Pengcheng, he sent a circle of friends back home.

Received an invitation from Qi Ranran that night:

"Liu Qing, you're back in Pengcheng, do we, the young entrepreneurs of the year in Pengcheng last year, want to find a time to get together?"

She had invited Liu Qing several times before, but Liu Qing shied away on the grounds that it was not suitable for gatherings during the epidemic.

Now that the restrictions have been loosened a lot, there will be no problem with gatherings.

Liu Qing was too embarrassed to push back, so he replied:

"You set a time."

(end of this chapter)